A Guide to Social Media for Custom Prints Businesses

How to start Custom Prints  on social media


Social media has quickly become an essential part of any successful marketing strategy - and it's essential for custom prints startups. Utilizing social media can help to increase brand awareness, build relationships with customers, and drive sales. In this guide, we will discuss how to effectively use social media to promote a custom prints startup.

Increasing Brand Awareness

The most important benefit of using social media to promote a custom prints startup is increased brand awareness. Through effective social media marketing, it's possible to reach large numbers of potential customers. Putting the effort into creating a strong social media presence can help to make your business stand out from the competition.

Building customer relationships

Social media is also an invaluable resource for building customer relationships. Platforms such as Facebook and Twitter provide immediate access to customers, allowing you to quickly respond to inquiries and complaints. This can help to turn prospects into loyal customers and drive valuable word-of-mouth referrals.

Generating sales

Finally, proper use of social media can be used to help generate sales. Through targeted marketing campaigns, it's possible to show your custom prints to a relevant audience and drive them to your website to make a purchase. Additionally, providing discounts and special offers through social media can be used to encourage customers to make a purchase.


Social media is an incredibly powerful tool for custom prints startups. With proper use of the various social media platforms, it's possible to create brand awareness, build relationships with customers, and drive sales. By following the tips outlined in this guide, you can effectively leverage social media to promote your custom prints startup.

Why is social media marketing important for custom prints businesses?



Social media marketing has become increasingly important for all businesses. It allows businesses to interact with customers, build relationships, promote products and services, and showcase their brand. For custom prints businesses, it can be particularly effective as it allows them to showcase their products in a visually appealing way and build a strong connection with customers.

Benefits of Social Media Marketing

Social media marketing offers a number of benefits for custom prints businesses. It can help increase brand awareness, engage customers, and increase sales. Here are some of the main benefits:

  • Increased visibility: When you post content on social media, it is seen by your followers, as well as potential customers who may not already be aware of your brand.
  • Engagement: Social media allows you to interact with customers and respond to their questions and comments. It also allows customers to share content, which can help spread the word about your brand.
  • Brand awareness: People are more likely to buy from brands that they've heard of or are familiar with. By regularly posting content on social media, you can make sure that people are aware of your brand and remember it when they're looking for custom prints.
  • Increased sales: When done correctly, social media marketing can lead to increased sales. If people are aware of your brand and like the content you post, they are more likely to make a purchase.

Tips for Effective Social Media Marketing

When used properly, social media can be an incredibly powerful tool for custom prints businesses. Here are some tips for getting the most out of social media marketing:

  • Focus on quality: When posting content, it's important to make sure that it is of good quality. This means using high-quality photos, writing engaging copy, and double-checking for typos or errors. People are more likely to engage with content that looks professional.

Which social media channels are the most important for custom prints businesses?


Facebook is a great place to start when marketing a custom prints business. It provides an excellent platform for sharing photos of products, promotions, and relevant content, and its user base of more than two billion people make it an ideal channel for reaching new customers. Businesses can use Facebook to create special offers, promote sales, and more.


Instagram is a great way to showcase your custom prints business’s most impressive products and projects. It also provides the opportunity to connect with influencers in the custom prints industry to amplify your message. You can also use Instagram to run contests and giveaways to engage with more customers.


Twitter is a great platform to connect with customers who are already interested in your custom prints business. You can use the platform to share product images, promotions, and discounts, as well as respond to customer inquiries quickly and efficiently.


Pinterest is a visual search engine that can be used to promote your custom prints business. The platform allows users to “pin” images and videos to their boards, making it easy for customers to discover interesting print projects. You can use Pinterest to showcase the best prints you’ve created and draw in new customers.


YouTube is a great platform for creating educational videos that showcase your custom prints business. You can use it to demonstrate techniques, give tutorials on using your products, and provide behind-the-scenes tours of your operations. Videos on YouTube are incredibly engaging, giving your business maximum reach with potential customers.

What goes into a successful custom prints business social media post?

Using Social Media to Promote Your Custom Prints Business

Social media channels provide an excellent platform for you to promote your custom prints business. With the right strategy, content, and visuals, you can reach a far wider audience, build relationships with potential customers, and offer helpful advice and insights to get more people interested in your products and services.

Creating Engaging Content

The key to creating successful social media posts for your custom prints business is to offer content that is interesting and engaging. Instead of simply sharing photos of your work, provide helpful tips and advice on how customers can use your prints, the benefits of ordering custom-designed prints, or how to showcase them in the home. Offering content that adds value to the customer’s experience will help you build a relationship and develop trust.

Incorporate Visuals

Visuals are key when it comes to successful social media posts, so be sure to include photos of your work in each post. Use high quality images that show off the detail and uniqueness of your prints and take advantage of video sharing platforms such as Instagram Stories and Reels to create content that stands out from the crowd.

Encourage Interaction

Encourage engagement by asking questions and running polls to find out what type of content your target audience likes. You can also use polls to get feedback on upcoming projects or ideas and use your followers’ thoughts to inform your decisions. This will help you build relationships with those that follow you and make them feel like their opinions matter.

Social Media Post content ideas for custom prints Businesses

1. Art of Customization

Dive into the world of endless possibilities with us! We create unique personalized prints that mirror your stories and cherished moments. Order your custom prints today and make your memories eternal!

2. Personalize Your Spaces

Add a personal touch to your spaces with our collections. Create a picture-perfect environment that reflects your lifestyle. Splurge on custom prints for your homes and workplaces now!

3. Transform Your Ideas into Art

Ideas are limitless so should be your artwork. We will help you transform your vivid ideas into bespoke prints. Share your concept with us and you'll find it alive on the canvas!

4. Showcase Your Style

Be bold, daring, and artistic with custom prints. Make a statement with unique prints that represent who you are or what you love. Choose us to express your style!

5. Mastering the Art of Gifting

Struggling to find that perfect gift for your loved ones? They will surely appreciate a personal touch. Our custom prints make perfect gifting options for all occasions. Gift personalized, gift love!

6. Create Magic with Custom Prints

Discover how custom prints can magically transform a plain wall into a creative showcase. Browse through our collections and create a wall that tells your story.

Remember, while HTML can be used for your website, using and

for social media posts may not be applicable directly. However, to achieve the desired formatting, you can use other available features such as the bold feature, character capitalization, etc.

Example Instagram handles of successful custom prints Businesses

Social Media Strategy for custom prints websites 1

Social Media Strategy for custom prints websites 2

Social Media Strategy for custom prints websites 3

1. Gelato (@gelatoglobalprint)

Gelato runs a visually appealing Instagram page and their success is based largely on their consistent branding and high-quality images of their print products. They utilize user-generated content well, and they regularly host Instagram contests to engage their followers which enhances their online visibility.

2. Printable Pixie (@printablepixie)

Printable Pixie's popularity comes from its ability to portray a sense of fun and creativity within their Instagram posts. They use vibrant colors and aesthetic backgrounds to appeal to their audience. In addition, they frequently highlight customer testimonials and regularly provide special discounts targeting their Instagram followers.

3. CanvasPop (@canvaspop)

This account integrates a high quality selection of user-generated content into their feed which makes the customer the star of the show. CanvasPop also provides giveaways and Instagram-exclusive discounts, both of which serve to increase viewer engagement and followership. They also do a great job of connecting their prints to meaningful, sentimental experiences.

4. Society6 (@society6)

Social Media Strategy for custom prints websites 4

Society6 utilizes a unique business model where they feature a diverse range of independently-designed products from different artists. Therefore, their Instagram features a wide variety of styles and designs, resulting in a vibrant and engaging page. This approach effectively builds a sense of community while promoting their product range.

5. Zazzle (@zazzle)

Social Media Strategy for custom prints websites 5

Known for their custom-made merchandise, Zazzle does a fantastic job of showcasing their wide product variety on Instagram. They employ thematic content for special occasions, and use Instagram giveaways to encourage user participation. Moreover, they use their page to communicate their brand’s culture and values rather than focusing solely on products.

Frequently Asked Questions (FAQs)

FAQ: Why is social media management important for my custom prints business?

Social media management is essential for custom prints Businesses to build brand awareness, engage with customers, and drive traffic to your website. At Avvale, we specialize in creating effective social media strategies tailored to your industry.

FAQ: What social media platforms should I use for my custom prints business?

The choice of social media platforms depends on your target audience and goals. Avvale will help you identify the most relevant platforms for your custom prints business, ensuring you reach the right audience with your content.

FAQ: Can Avvale create and curate content for my custom prints social media accounts?

Absolutely! Avvale offers comprehensive content creation and curation services for custom prints Businesses. We'll develop engaging content that aligns with your brand and resonates with your audience.

FAQ: How often should I post on social media for my custom prints business?

The frequency of social media posts can vary, but consistency is key. Avvale will work with you to create a posting schedule that suits your custom prints business and keeps your audience engaged.

FAQ: Can you help with paid advertising on social media for my custom prints business?

Yes, Avvale offers social media advertising services to help boost your custom prints business's online presence. We'll create and manage targeted ad campaigns to reach potential customers effectively.

FAQ: How do I measure the success of my social media efforts for my custom prints business?

Avvale provides comprehensive social media analytics and reporting. We'll track key metrics like engagement, reach, and conversion rates to assess the impact of your social media efforts on your custom prints business.

FAQ: Can I see examples of successful social media campaigns Avvale has managed?

Certainly! Visit our portfolio to view case studies and examples of successful social media campaigns we've executed for custom prints Businesses. Our results speak for themselves.

FAQ: How can I get started with Avvale's Social Media Management & Content Creation services for my custom prints business?

Getting started with Avvale is easy! Contact us today to discuss your social media needs and goals. We'll tailor a strategy to elevate your custom prints business's online presence and engagement.

FAQ: What sets Avvale apart from other social media management agencies for custom prints Businesses?

Avvale stands out thanks to our deep understanding of custom prints industries, our creativity in content creation, and our expertise in social media management. We focus on delivering results and helping your custom prints business thrive in the digital landscape.

Business Plan Template Custom Prints

Business Plan Template for Custom Prints Businesses

Website Design & Development Custom Prints

Website Design & Development for Custom Prints Businesses

Business Plan Template Custom Prints

Business Plan Template for Custom Prints Businesses

Website Design & Development Custom Prints

Website Design & Development for Custom Prints Businesses