How to start a Custom Prints Business?


Are you interested in starting your own Custom Prints Business?

How to start a custom prints business

Starting a custom prints business can be a great way to tap into a niche market and earn some extra income. But before you get started, there are a few things you need to know. In this section, we'll cover the basics of starting a custom prints business, including what you'll need to get started and how to market your new business. With a little planning and some elbow grease, you can have your own custom prints business up and running in no time. So let's get started!
Business Plan
1. Write a business plan. Decide what type of custom prints business you want to start, what services you will offer, and what you need to do to get started.
2. Choose a niche. When starting a custom prints business, it’s important to choose a niche so you can stand out from the competition. Think about what type of prints you want to specialize in and who your target market is.
3. Find a printer. Once you know what type of custom prints you want to offer, you need to find a printer that can produce them. Research different printers and compare prices to find the best option for your business.
4. Create a website. In today’s digital world, it’s important to have an online presence for your business. Create a website where customers can learn more about your company and view your prints.
5. Promote your business. Get the word out about your custom prints business through marketing and advertising. Use social media, online directories, and other marketing tools to reach your target market.
Target Market
If you're thinking about starting a custom prints business, one of the first things you need to do is identify your target market. Who are the people most likely to be interested in your products and services? One way to narrow down your target market is to think about the types of prints they might be interested in. Are you going to be specializing in photo prints, art prints, or both? Once you've got a good idea of the types of prints your potential customers might be interested in, you can start to narrow down your target market even further. For example, if you're planning on specializing in photo prints, your target market might include people who are looking for unique ways to display their photos. They might be looking for prints that are larger than standard sizes, or they might be interested in prints that feature special effects or filters. If you're planning on specializing in art prints, your target market might include people who are looking for unique and stylish ways to decorate their homes or offices. They might be interested in prints that feature popular artwork, or they might be looking for something a little more obscure. Once you've got a good idea of who your target market is, you can start
Business Model
There are many ways to start a custom prints business. Before you decide on a business model, you need to consider the following:
-What type of custom prints do you want to offer?
-What is your target market?
-How will you reach your target market?
-What is your pricing strategy?
-What are your estimated costs?
Once you have answers to these questions, you can start to narrow down which business model will work best for you. Some common business models for custom prints businesses include:
-Selling custom prints online
-Selling custom prints at craft fairs or markets
-Selling custom prints through a brick and mortar store
-Wholesaling custom prints to retailers.
Competitive Landscape
When you’re starting a business, it’s important to know who your competition is. For a custom prints business, your competition could be other printing companies, online print services, or even office supply stores. To stand out from the competition, you’ll need to offer something unique. Maybe you specialize in custom t-shirts, or you have a unique printing process that produces high-quality results. Whatever it is, make sure your potential customers know about it! In addition to offering a unique product or service, you’ll also need to have competitive pricing. Take a look at what your competitors are charging and make sure your prices are in the same ballpark. Finally, don’t forget about marketing! Even if you have the best product in the world, you won’t make any sales if no one knows about your business. Make sure you’re investing in some good marketing materials and that you have a plan for getting the word out about your custom prints business.
Costs & Pricing Strategy
The cost of starting a custom prints business can vary depending on a number of factors. The most important factor is the type of printing equipment you will need. Other factors to consider include the cost of supplies, the cost of marketing and advertising, and the cost of renting or leasing space for your business. The best way to keep your costs down is to start small and gradually grow your business as you attract more customers. One way to do this is to start with a smaller printing press and then upgrade to a larger one as your business grows. Another way to keep costs down is to use lower-cost materials for your prints, such as recycled paper. As you determine your pricing strategy, it is important to keep in mind the costs associated with running your business. You will need to price your prints competitively in order to attract customers, but you also need to make sure that your prices are high enough to cover your costs and leave you with a profit. A good way to determine your pricing is to calculate your cost per print and then add a markup that will cover your other costs and leave you with a profit.
Forming a Legal Entity
If you want to start a Custom Prints business, you will need to form a legal entity. This will protect you from personal liability and help you raise money for your business. You can choose to form a sole proprietorship, partnership, limited liability company (LLC), or corporation. Each type of entity has its own pros and cons, so you will need to choose the one that is right for your business. If you are the only owner of your business, a sole proprietorship may be the best option. This type of business is easy to set up and you will not have to deal with much paperwork. However, sole proprietorships offer no personal liability protection, which means that you could be held responsible for debts incurred by your business. Partnerships are similar to sole proprietorships in that they are easy to set up and offer no personal liability protection. If you decide to form a partnership, you will need to choose a business partner who you can trust and who has complementary skills. It is important to have a written partnership agreement that outlines each partner's roles and responsibilities. A limited liability company (LLC) offers personal liability protection and is a good option for a small group of founders.
Opening a Business Bank Account
When you’re ready to start your Custom Prints business, one of the first steps is to open a business bank account. This will help you keep your personal and business finances separate and will make it easier to track your expenses and income. To open a business bank account, you’ll need to have the following information and documents:
-Your business name and address
-Your Social Security number or Employer Identification Number (EIN)
-A list of the owners, officers, and directors of the company
-Articles of incorporation or a business license
-A voided check or deposit slip from the account you’ll be using for your business
Once you have all of the required information and documents, you can visit your local bank or credit union to open a business checking account.
Setting up Business Accounting
If you're starting a Custom Prints business, one of the first things you need to do is set up your business accounting. This will ensure that you're keeping track of your finances and that you're complying with any financial regulations that apply to your business. Here's a quick guide to setting up your business accounting:
1. Choose an accounting software. There are many different accounting software packages available, so do some research to find one that will suit your needs.
2. Set up your chart of accounts. This is a list of all the categories of income and expenditure that you will track in your accounting system.
3. Set up your bank account. You will need a business bank account to manage your finances effectively.
4. Keep track of your income and expenditure. Make sure you keep accurate records of all money coming in and going out of your business.
5. Prepare and file your tax return. Once a year, you will need to file a tax return for your business. Make sure you keep on top of this so that you don't miss the deadline
Setting up Business Insurance
As a business owner, it is important to protect your company with the proper insurance. When setting up a Custom Prints business, you will need to consider the following types of insurance:
-Product liability insurance: This will protect you in the event that a product you designed and printed causes injury or damage.
-Professional liability insurance: This will protect you in the event that a client suffers damages as a result of your work.
-Business property insurance: This will protect your equipment and premises in the event of damage or theft.
-Business interruption insurance: This will protect you in the event that your business has to stop operations due to a covered event.
-Employee dishonesty insurance: This will protect you in the event that an employee steals from your business.
Speak with an insurance agent to determine which policies are right for your business
Setting up a Business Website
If you want to start a Custom Prints business, one of the first things you need to do is set up a website. This will be your online home base, where potential customers can learn more about your business and what you have to offer. There are a few key things you need to include on your website:
-An About page: This is where you can tell your story and give potential customers a sense of who you are and what you stand for.
-A portfolio: Showcase your best version on your website so that potential clients can see your work.
-A contact page: Make it easy for people to get in touch with you by including your email address and/or social media links.
-Pricing information: Let visitors know how much you charge for your services.
By having a well-designed website, you’ll be able to attract more customers and grow your Custom Prints business
Obtaining the Necessary Permits
When starting a custom prints business, the first step is to obtain the necessary permits from your local government. This will ensure that your business is legal and can operate without any issues. The next step is to find a suitable location for your business. Once you have found a location, you will need to purchase the necessary equipment and supplies. After your business is up and running, you will need to promote your services to attract customers.
Setting up a Business Number or Appointment Setter
When you’re ready to start your Custom Prints business, one of the first things you need to do is set up a business phone number or an appointment setter. You can use a service like Google Voice to set up a business phone number for your Custom Prints business. Google Voice will give you a free business phone number that you can use to make and receive calls. Once you have a business phone number, you can start taking calls from potential customers. When you get a call, be sure to take down the customer’s name, contact information, and what they need. Once you have this information, you can give the customer a call back to discuss the project in more detail and give them a quote.

Marketing Strategy

When starting a custom prints business, it is important to have a comprehensive marketing strategy that utilizes digital marketing, SEO, and branding. This will ensure that your business is easily discoverable and that potential customers are aware of your products and services. Utilize targeted ads, content marketing, social media campaigns, and other tactics to reach your desired customer base.

Product Development

Proper product development is key when starting a custom prints business. This includes designing prints that meet customer specifications, utilizing the latest printing techniques and technologies, and acquiring the necessary equipment and materials. Ensure that all products are of the highest quality and meet customer expectations.

Printing Process

The printing process can be complex depending on the type of prints being created. Utilize 3D printers, printing materials, and other equipment to produce high-quality prints. It is important to understand the various printing techniques available so that you can create the best product for your customers.

Equipment Supplies

Acquiring the proper equipment and supplies is essential when starting a custom prints business. Invest in 3D printers, printing materials such as ink cartridges and paper, as well as other necessary tools for creating prints. Ensure that all supplies are of high quality so that your products turn out looking great.

Financing Options

Financing options are important when starting any business. Research various financing options such as debt financing, venture capital, grants, and other forms of capital to get your business off the ground. Utilize these resources to ensure that you have enough capital to get started.

Building a Team

Hiring employees or freelancers can be beneficial when starting a custom prints business. Outsource certain tasks if needed in order to maximize efficiency and ensure top-notch customer service. Additionally, having a team of professionals can help in expanding your business into new markets and services in the future.

Networking Partnership Building

Forming relationships with suppliers and customers is essential for any business, but especially for one in the custom prints industry. Additionally, collaborate with other businesses and influencers to build awareness of your brand and increase sales.

Customer Service Quality Control

Providing excellent customer service is essential for any successful business. Utilize customer feedback surveys and reviews to ensure customer satisfaction with your products and services. Additionally, create quality assurance protocols to ensure that all prints are of the highest quality and meet customer expectations.

Business Expansion Strategies

As your custom prints business grows, it is important to expand into new markets and services in order to stay competitive in the market. Diversify product offerings and services offered to customers as well as establish relationships with new suppliers in order to increase sales opportunities for your business.
There are a few key things to remember when starting your own custom prints business: research your target market, find a niche, and price your products competitively. By following these tips, you'll be well on your way to success.

Why write a business plan?

A business plan is a critical tool for businesses and startups for a number of reasons:
  • Business Plans can help to articulate and flesh out the business’s goals and objectives. This can be beneficial not only for the business owner, but also for potential investors or partners
  • Business Plans can serve as a roadmap for the business, helping to keep it on track and on target. This is especially important for businesses that are growing and evolving, as it can be easy to get sidetracked without a clear plan in place.
  • Business plans can be a valuable tool for communicating the business’s vision to employees, customers, and other key stakeholders.
  • Business plans are one of the most affordable and straightforward ways of ensuring your business is successful.
  • Business plans allow you to understand your competition better to critically analyze your unique business proposition and differentiate yourself from the market.
  • Business Plans allow you to better understand your customer. Conducting a customer analysis is essential to create better products and services and market more effectively.
  • Business Plans allow you to determine the financial needs of the business leading to a better understanding of how much capital is needed to start the business and how much fundraising is needed.
  • Business Plans allow you to put your business model in words and analyze it further to improve revenues or fill the holes in your strategy.
  • Business plans allow you to attract investors and partners into the business as they can read an explanation about the business.
  • Business plans allow you to position your brand by understanding your company’s role in the marketplace.
  • Business Plans allow you to uncover new opportunities by undergoing the process of brainstorming while drafting your business plan which allows you to see your business in a new light. This allows you to come up with new ideas for products/services, business and marketing strategies.
  • Business Plans allow you to access the growth and success of your business by comparing actual operational results versus the forecasts and assumptions in your business plan. This allows you to update your business plan to a business growth plan and ensure the long-term success and survival of your business.

Business Plan Content


Many people struggle with drafting a business plan and it is necessary to ensure all important sections are present in a business plan:
  1. Executive Summary
  2. Company Overview
  3. Industry Analysis
  4. Consumer Analysis
  5. Competitor Analysis & Advantages
  6. Marketing Strategies & Plan
  7. Plan of Action
  8. Management Team

The financial forecast template is an extensive Microsoft Excel sheet with Sheets on Required Start-up Capital, Salary & Wage Plans, 5-year Income Statement, 5-year Cash-Flow Statement, 5-Year Balance Sheet, 5-Year Financial Highlights and other accounting statements that would cost in excess of £1000 if obtained by an accountant.

The financial forecast has been excluded from the business plan template. If you’d like to receive the financial forecast template for your start-up, please contact us at . Our consultants will be happy to discuss your business plan and provide you with the financial forecast template to accompany your business plan.

Instructions for the Business Plan Template

To complete your perfect Custom Prints business plan, fill out the form below and download our Custom Prints business plan template. The template is a word document that can be edited to include information about your Custom Prints business. The document contains instructions to complete the business plan and will go over all sections of the plan. Instructions are given in the document in red font and some tips are also included in blue font. The free template includes all sections excluding the financial forecast. If you need any additional help with drafting your business plan from our business plan template, please set up a complimentary 30-minute consultation with one of our consultants.

Ongoing Business Planning


With the growth of your business, your initial goals and plan is bound to change. To ensure the continued growth and success of your business, it is necessary to periodically update your business plan. Your business plan will convert to a business growth plan with versions that are updated every quarter/year. Avvale Consulting recommends that you update your business plan every few months and practice this as a process. Your business is also more likely to grow if you access your performance regularly against your business plans and reassess targets for business growth plans.


Want a Bespoke Business Plan for your Custom Prints Business?

Our Expertise


Avvale Consulting has extensive experience working with companies in many sectors including the Custom Prints industry. You can avail a free 30-minute business consultation to ask any questions you have about starting your Custom Prints business. We would also be happy to create a bespoke Custom Prints business plan for your Custom Prints business including a 5-year financial forecast to ensure the success of your Custom Prints business and raise capital from investors to start your Custom Prints business. This will include high-value consulting hours with our consultants and multiple value-added products such as investor lists and Angel Investor introductions.


About Us


Avvale Consulting is a leading startup business consulting firm based in London, United Kingdom. Our consultants have years of experience working with startups and have worked with over 300 startups from all around the world. Our team has thousands of business plans, pitch decks and other investment documents for startups leading to over $100 Million raised from various sources. Our business plan templates are the combination of years of startup fundraising and operational experience and can be easily completed by a business owner regardless of their business stage or expertise. So, whether you are a budding entrepreneur or a veteran businessman, download our business plan template and get started on your business growth journey today.