A Guide to Social Media for Game Company Businesses

How to start Game Company on social media


Social media has revolutionized the way businesses operate in the 21st century. For game company startups, this presents significant opportunities to interact with potential consumers, reach a wider global audience, and establish a strong brand presence. This guide will explore the role of social media in business for game company startups, and how to leverage its power for success.

Advantages of Social Media for Game Company Startups

One of the key advantages of using social media for game company startups is the ability to connect directly with potential customers. Through networks such as Twitter, Facebook and Instagram, companies can reach millions of users and target potential customers in the most efficient way possible. Additionally, social media not only provides game companies with the opportunity to communicate directly with their customers, but also to track user feedback and opinions that can provide invaluable insights into understanding their wants and desires.

Engaging Content

Social media is all about creating engaging content that resonates with users. To ensure success on social media, game companies should strive to create content that is informative, entertaining, and shares the company’s core values. Companies should also use analytics to monitor user engagement on each platform, gain insights about their customers, and adjust their content accordingly. In addition, social media can be used to promote new games or updates, as well as create a community of engaged customers and fans.

Risks of Social Media

Although there are numerous advantages to using social media for game companies, there are also risks. It is important to remember that social media can be unpredictable and easily influenced by the opinions of users. As such, it is important to manage social media accounts in a careful and professional manner. Companies should also be aware of any potential security risks, as well as possible legal issues.

Why is social media marketing important for game company businesses?

In the modern world, marketing success often hinges on the ability to create an experience for customers and potential customers that resonates with their interests. As such, game companies of all kinds have come to recognize the importance of social media in their marketing strategies. By embracing social media, game company businesses can be at the forefront of customer engagement and provide game players with up-to-date information about their favorite games on various platforms.

Branding and Engagement

In this day and age, an effective social media presence is a must for any successful business, and this is no different for game companies. Building a social media presence helps to create an identity for the game company and allows for more opportunities to engage with customers. Social media platforms help to build brand recognition, and if done correctly, can be adapted to support campaigns or events. Game companies can also create their own stories and present them to their customers.

Connections to Players

The ability to connect directly with players can be a major strength for game companies. Social media is an excellent way to stay connected with players, provide updates about new games, and seek feedback from customers about existing products. Through their social media accounts, game companies can also share news about collaborations and special projects that are in the works.

Customer Service and Support

Perhaps one of the greatest benefits for game companies on social media is the opportunity to provide customer service and support. Having a social media presence allows game companies to respond quickly to customer questions and feedback. The ability to address customer issues in a timely and efficient manner instills customer loyalty and helps build trust with the game company.


In conclusion, social media marketing is an effective tool for game company businesses that want to stay competitive and grow their customer base. Social media provides an opportunity for game companies to engage with customers, build brand recognition, and provide customer service and support. If used correctly, social media can be a powerful tool for game companies.

Which social media channels are the most important for game company businesses?


Facebook is the most widely used social media platform and is the most popular social channel for game company businesses. With its highly customizable targeting features and ability to reach vast audiences, it's the perfect platform to build relationships with potential customers and stay connected with existing customers.


Twitter enables game companies to have conversations with their customers in real time. It is a great platform for providing customer support and gaining insight into what is trending in the gaming industry. Twitter also allows game companies to promote their activities and reach a more engaged audience.


YouTube is the second most-visited website and a great platform for game companies to showcase their products and services. With YouTube, companies can produce online tutorials and walkthroughs as well as broadcast official game trailers and livestream gaming events. Companies can also start creating their own gaming channel and promote their games.


Instagram is a fantastic platform to reach out to the gaming community in an aesthetic and creative way. With its image and video centric content, it's a great platform to showcase in-game content and behind-the-scenes posts. Companies can also use Instagram to host gaming contests and giveaways, as well as engage with gaming influencers and potential customers.


Twitch is a live streaming platform dedicated to gaming content. It is a great platform for game companies to interact with gamers in real time and host gaming tournaments. Companies can use Twitch to showcase their game-play sessions and interact with players. Twitch can also be used to gain insights into the gaming industry as a whole.

What goes into a successful game company business social media post?

Introducing your game company

Start off with a strong introduction of your game company. Explain what your company does, who it serves and how it is innovative. Use this as an opportunity to create intrigue and captivate your audience.

Highlight Your Unique Features

Explain why your game is different from the rest and what sets it apart. Feature what makes your game company special and discuss any exciting benefits your players will experience.

Share Tips and Advice

Teach your followers something by providing easy-to-follow tips and helpful advice related to gaming. Share insider knowledge or show off your expertise as a game company founder.

Host Contests and Challenges

Design creative contests and challenges which your followers can join. Offer exclusive rewards and prizes for participants who come out on top. Not only will it increase engagement, but also build lasting relationships with your players.

Showcase Your Team

Introduce the real faces behind the games. Your audience will love to learn about the individuals working hard to bring their favorite hobbies to life. This will create a deeper connection and you’ll become more relatable to your fans.

Include Call-to-Actions

At the end of your posts, add a call-to-action. Urge your audience to try out your game, follow your page, visit your website or join a mailing list to stay up to date with game releases.

Social Media Post content ideas for game company businesses

1. Sneak Peeks and Behind-the-Scenes:

Give your followers a glimpse of what happens behind the screens! Showcase your team working on exciting new projects or reveal a sneak peek of an upcoming game. Humanize your brand by sharing photos of your team members and highlighting their contributions.

2. Contest and Giveaways:

Who doesn't love free things? Announce a contest or giveaway featuring your latest game or cool merch. Not only does this provide value to your followers, but it also encourages user engagement and sharing, thus spreading your brand to potential new customers.

3. User-Generated Content:

Showcase your gamers' impressive achievements. Repost your followers' high scores, competitive victories, or creative in-game builds. This makes your users feel appreciated and lets your community see some of the fun they could be having.

4. Throwback Posts:

Nostalgia is a powerful force. Share throwbacks to your company's early days, or to classic games and characters. Delight your long-time followers and educate new ones about your history.

5. Tips and Tricks:

Develop a series of posts offering tips and tricks for your games. This will provide value to your followers, position you as a source of expertise, and encourage discussions about strategy amongst your followers.

6. Polls and Questions:

Ask for your followers' opinions. Poll them on their favorite games, characters, or features from your company. This not only offers valuable customer insights, but also encourages engagement and discussion.

7. New Game Announcements:

Build hype for your new releases. Share teasers and trailers, count down the days until launch, celebrate successful releases, and thank your followers for their support.

Example Instagram handles of successful game company businesses

1. Epic Games (@epicgames)

Social Media Strategy for game company websites 1

Epic Games successfully utilizes their Instagram to showcase their products, especially the popular game, Fortnite. They post regularly updating about new seasons, skins or game updates. Their successful strategy lies in engaging their audience via contests, exclusive sneak peeks, and linking live streams - thereby keeping the interest alive and promoting interaction.

2. Rockstar Games (@rockstargames)

Social Media Strategy for game company websites 2

Rockstar Games use their Instagram to post stunning visuals of their games like Grand Theft Auto and Red Dead Redemption series. The high-quality images make an impact and help to convey the cinematic and immersive nature of their games. They often post fan art, appreciating and directing attention towards their community.

3. Ubisoft (@ubisoft)

Social Media Strategy for game company websites 3

Ubisoft's strategy includes a blend of adverts, game art, quotes, behind-the-scenes, and user-generated content. They promote their variety of games and actively engage with their community. By incorporating behind the scenes and employee introductions they add a personal touch to their pages, revealing the human aspect behind their games which resonates well with followers.

4. Nintendo (@nintendo)

Nintendo uses a comprehensive strategy on Instagram. They regularly post updates, high quality visuals of both new and nostalgic games, promotional sales, and even quirky DIY projects. This wide array of content keeps their audience engaged and their content feels fresh. By embracing their heritage and nostalgic feelings, they nurture a loyal community.

5. Electronic Arts (EA) (@ea)

Social Media Strategy for game company websites 5

EA Sports uses Instagram to post about various games under their brand. They maintain a close connection with their audience by promoting conversation via questions and teaser posts. They also effectively utilize Stories and IGTV for behind-the-scenes content and interviews, which gives fans more insight into game production, thereby promoting brand loyalty.

Frequently Asked Questions (FAQs)

FAQ: Why is social media management important for my game company business?

Social media management is essential for game company businesses to build brand awareness, engage with customers, and drive traffic to your website. At Avvale, we specialize in creating effective social media strategies tailored to your industry.

FAQ: What social media platforms should I use for my game company business?

The choice of social media platforms depends on your target audience and goals. Avvale will help you identify the most relevant platforms for your game company business, ensuring you reach the right audience with your content.

FAQ: Can Avvale create and curate content for my game company social media accounts?

Absolutely! Avvale offers comprehensive content creation and curation services for game company businesses. We'll develop engaging content that aligns with your brand and resonates with your audience.

FAQ: How often should I post on social media for my game company business?

The frequency of social media posts can vary, but consistency is key. Avvale will work with you to create a posting schedule that suits your game company business and keeps your audience engaged.

FAQ: Can you help with paid advertising on social media for my game company business?

Yes, Avvale offers social media advertising services to help boost your game company business's online presence. We'll create and manage targeted ad campaigns to reach potential customers effectively.

FAQ: How do I measure the success of my social media efforts for my game company business?

Avvale provides comprehensive social media analytics and reporting. We'll track key metrics like engagement, reach, and conversion rates to assess the impact of your social media efforts on your game company business.

FAQ: Can I see examples of successful social media campaigns Avvale has managed?

Certainly! Visit our portfolio to view case studies and examples of successful social media campaigns we've executed for game company businesses. Our results speak for themselves.

FAQ: How can I get started with Avvale's Social Media Management & Content Creation services for my game company business?

Getting started with Avvale is easy! Contact us today to discuss your social media needs and goals. We'll tailor a strategy to elevate your game company business's online presence and engagement.

FAQ: What sets Avvale apart from other social media management agencies for game company businesses?

Avvale stands out thanks to our deep understanding of game company industries, our creativity in content creation, and our expertise in social media management. We focus on delivering results and helping your game company business thrive in the digital landscape.

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