A guide to website design and development for game company startups

1. Why is a well-designed website an essential tool for any game company business?

Game company businesses need websites that provide an effective digital marketing platform. They need a website that can navigate potential customers to the website, explain the product’s features, and convert visitors into buying customers. In order for a website to deliver these qualities, it must be carefully designed to meet the company’s specific needs. It must reflect the company’s brand and be designed around user experience in order to attract and keep visitors who will be tempted to explore the product, thereby increasing sales. Furthermore, including features that allow customers to purchase products and services online significantly increases the company’s reach. All this combines to create an indispensable tool for game company businesses.

2. Key Elements to consider when creating a game company website

Strong Brand Identity

Developing a strong brand identity is essential for any game company website. This should come through via company logo, customised colour schemes and typography. Introducing a consistent visual language of imagery, icons, design elements and animation will help reinforce the brand identity for an engaged and repeat visit.

Engaging Web design

Game company websites require web design elements that can captivate a wide audience and draw them to their services. It should be visually appealing, with attractive colours, visuals and animations on the homepage which can hold the user’s attention. Creative Web design with thoughtfully designed content, call to actions, unique visuals, distinctive fonts and exciting navigation will keep everyone coming back for more.

Interactive Experience

Create an interactive experience for users by adding multimedia elements such as videos, music, audio and animations. This helps capture the attention of visitors to the website and can also be used to enhance the overall aesthetic and user experience. Gamified Web design elements, such as custom games, trophies or badges can also be used to add more fun and engage users for longer.

Responsive Design

Responsive design is essential for a game company website as many people are likely to be viewing it on different devices. This involves designing a website so that it can be read, navigated and interacted with across multiple devices, from desktop and laptop computers to tablets and smartphones. Responsive design involves paying attention to grid systems, breakpoints and different viewport dimensions.

User-Friendly Interface

A user-friendly interface should always be at the top of the list of priorities when designing a website for a game company. It should be intuitive, easy to use and weave perfectly into the overall design of the website. There should also be clear signposting and visual cues to guide users as they move around the website. This includes adding navigation menus, search bars, drop down menus and easily accessible contact forms.

3. What pages should a game company business website include?

Homepage

The homepage of a game company business website is the first impression that visitors will have of the company. It should provide a brief overview of the types of games the company develops and highlight some of its most successful products. Additionally, it should include any upcoming projects, a contact page, and links to any social media pages the company might have.

Game Pages

Each game developed by the game company should have its own page on the business website. These pages should include an overview of the game, screenshots, videos, and any trailers that have been released. Additionally, the page should link to any official stores where the game can be purchased, and provide additional information about the development process and any updates the game might have received.

Community Pages

With the growing popularity of games, many companies have created additional pages solely for their community. These pages should feature relevant articles, discussions, and reviews from players. Additionally, it should include posts about any upcoming events or tournaments that the community might be involved in. This type of page is an important part of any game company business website as it allows players to stay up to date with the latest news without having to go to additional websites.

Blog

A blog page is a great way for the game company business to share updates and news about their games and projects. This page should include regular posts from the game company, as well as articles from industry experts and any influencers that might be associated with the company. Additionally, the blog should contain links to any websites and social media accounts the game company has.

4. Common Mistakes to avoid during website development for game company startups

1. Inadequate Focus on Load Time

Many game company startups overlook the importance of website load time. It is imperative that game company startups consider how quickly their websites are loading. In this age of instant gratification, visitors don’t like to wait more than a few seconds for a website to load. If a website takes too long to load, visitors will move on and it will negatively affect the company’s chances of attaining success.

2. Insufficient Testing

Insufficient testing is another common mistake game company startups make when developing their website. It is essential that storygame startups test their websites across multiple platforms and browsers to ensure that the experience is consistent for all visitors. Testing should also be conducted for online and offline errors. Doing so will help to ensure that there is minimal frustration among visitors.

3. Underestimating User Experience

Game company startups should never underestimate the importance of user experience. A lot of thought should go into user interface design and website navigation. Without proper interface design and navigation, visitors may become confused or frustrated and end up leaving the website. It is essential that game company startups not only make their website look attractive, but also give thought to how visitors navigate through it.

4. Neglecting Compatibility

For game company startups, it is critical that their websites are compatible with a variety of devices, operating systems, and browsers. If the website is not compatible, visitors will not be able to access the website and this will lead to lost potential customers. To avoid this issue, it is important that game startups conduct regular compatibility tests to ensure that the website works across various operating systems and devices.

5. How to promote a game company business website

1. Utilize Social Media Platforms

Create social media profiles on the most popular platforms, like Facebook, Twitter, and Instagram. Connect with relevant people and organizations, as well as other game companies, so that your posts will be seen by people who can identify with your products. Quality content and interactions will strengthen your audience and allow you to build relationships while simultaneously increasing awareness of your website.

2. Add Share Buttons

Make it easy for people to share your content. Add share buttons to your website so that people can easily share pieces of your website content on their own social channels and help extend your reach. This will also improve your search engine rankings since search engines view content that is favorably regarded as having higher authority.

3. Promote on Specialized Websites

Increase your website’s visibility by submitting your website to specialized game company websites and directories. Make sure the content you submit is engaging and promotes your website in a clear and comprehensive manner.

4. Induce Traffic Through Email

Establish a mailing list on your website so that you can email potential visitors about your website on a regular basis. Follow up on these emails with interesting new content and offers that will entice users to come back and visit your website again.

5. Leverage Partnerships

Reach a wider audience by forming partnerships with influencers or other game companies. Team up with influencers in your niche and ask them to promote your website on their social channels. Also, work with other game companies to expand your reach and craft campaigns that will appeal to both of your target audiences.

Website Content Ideas for game company Businesses

Home Page

Your home page should include an introduction about your game company that will quickly inform site visitors who you are and what games or services you offer. Soft selling the benefits of your games will encourage visitors to explore further. Remember to include your logo and compelling graphics.

About Us

This page should be dedicated to telling the story of your business. You could consider including a timeline of your company's major milestones, an introduction to the founders, or a mission statement. Highlight what sets you apart from other game developers in the market.

Our Games

Use this section to provide detailed information about your games. Break down the features, gameplay, and unique selling points of each game with engaging descriptions and high-quality images or videos.

News

This section could include updates on any upcoming releases, patches, or events connected to your games. You could also post articles discussing the development process of your games, the inspiration behind them, or in-depth looks at specific features.

Contact Us

Provide several ways for visitors to reach you. Include a form for inquiries, your email address, phone number, and links to your social media accounts. Also consider offering an FAQ section to answer questions that you regularly receive.

Shop

If you sell games directly from your website, a shop page is essential. Include high-quality images, descriptions, and prices of the games you're selling. Make the buying process as straightforward as possible.

Testimonials & Reviews

Positive reviews from players will greatly enhance your reputation. Dedicate a section of your website to showcase player testimonials and professional reviews of your games.

Careers

If you're expanding your team, add a career page outlining the positions available, the job descriptions, requirements, and how interested candidates can apply.

Press Kit

Press kits are useful to journalists who want to write about your company or game. It should include high-resolution images, company and game logos, important write-ups, and other necessary press information.

Development Blog

For a more in-depth connection with your audience, a blog discussing the creation and updates of your games can be beneficial. You can include behind-the-scenes photos, concept artwork, interviews with the development team, or articles on the technical aspects of game development.

Case Studies of Successful game company Business Websites

1. Valve Corporation - https://www.valvesoftware.com/

The official website of Valve Corporation impresses with simplicity and ease of navigation. This site is successful because it clearly categorizes its content into games, hardware, news, and community, making it straightforward for visitors to find what they are looking for. The HTML structure is clean and easy to read, contributing to efficient site loading times and improved SEO.

2. Blizzard Entertainment - https://www.blizzard.com/

The Blizzard Entertainment website stands out with its striking visuals and dynamic presentation of content. Every game from its vast portfolio gets a spotlight on the main page. The use of HTML, in conjunction with JavaScript and CSS, creates a highly interactive user experience without compromising on site speed and performance.

3. Nintendo - https://www.nintendo.com/

Nintendo’s official site provides a rich user experience with the use of HTML. The layout is clean and colorful, showcasing a wide array of products with an emphasis on visuals. The website is also mobile-friendly, adapting perfectly to any device's screen size for improved accessibility, a feature made possible with the efficient use of HTML and CSS.

4. Rockstar Games - https://www.rockstargames.com/

Rockstar Games uses HTML to create a stunning and memorable visual experience for site visitors. Each game is introduced through high-quality art and an effective user interface. The layout allows visitors to seamlessly transition between game descriptions, news, videos, and updates, all while keeping the site's performance high.

5. Bethesda - https://bethesda.net/

Bethesda.net is another excellent example of effective web design. It is easy to navigate and provides users with an immersive experience. The website uses HTML effectively in conjunction with other technologies like CSS and JavaScript to present high-quality images, videos, and user-friendly interfaces, thus telling a compelling story about their games.

Frequently Asked Questions (FAQs)

FAQ: Why do I need a professionally designed website for my game company business?

A professionally designed website for your game company business can establish your online presence, attract potential customers, and build credibility. At Avvale, we specialize in creating tailored websites that help businesses like yours stand out and succeed in the digital landscape.

FAQ: How long does it take to design and develop a game company website?

The timeline for designing and developing a game company website can vary based on your specific requirements. At Avvale, we work closely with our clients to create a customized project plan, ensuring timely delivery without compromising quality.

FAQ: Can you help with content creation for my game company website?

Absolutely! Avvale offers comprehensive services that include content creation tailored to your game company business. From engaging copywriting to compelling visuals, we ensure your website communicates your unique brand effectively.

FAQ: Will my game company website be mobile-friendly and optimized for search engines?

Yes, Avvale places a strong emphasis on mobile responsiveness and SEO optimization. We ensure that your game company website is accessible on all devices and ranks well on search engines, increasing your online visibility.

FAQ: What is the cost of designing and developing a game company website with Avvale?

The cost of a game company website varies based on factors like complexity, features, and customization. Avvale offers competitive pricing, and we can provide you with a personalized quote after discussing your specific needs.

FAQ: How do I maintain and update my game company website after it's launched?

Avvale offers ongoing maintenance and support services to keep your game company website up to date and secure. We make it easy for you to make content updates and provide assistance whenever you need it.

FAQ: Can I see examples of game company websites Avvale has designed?

Certainly! Visit our portfolio page to see some of the stunning game company websites we've created for our clients. We take pride in showcasing our successful projects as a testament to our expertise.

FAQ: How can I get started with Avvale's game company website design services?

Getting started with Avvale is easy! Simply reach out to us through our contact page or request a consultation. We'll schedule a meeting to discuss your needs and provide you with a customized plan for your game company website project.

FAQ: Do you offer e-commerce solutions for game company websites?

Yes, Avvale can integrate e-commerce functionality into your game company website, allowing you to sell products or services online. We'll ensure a secure and user-friendly shopping experience for your customers.

FAQ: What sets Avvale apart from other web design agencies for game company businesses?

Avvale stands out thanks to our deep understanding of game company industries, our commitment to client satisfaction, and our creative and technical expertise. We take a personalized approach to each project, ensuring your website reflects your brand and goals perfectly.