A Guide to Social Media for Self Storage Businesses

How to start Self Storage on social media


Social media has become an invaluable tool for businesses in today's digital world. Platforms such as Twitter, Facebook, Instagram, and LinkedIn open up countless opportunities for a self storage business to grow and spread awareness both inside and outside their community. In addition to being able to engage with potential and existing customers, a self storage startup can take advantage of the many features available on these platforms, such as adding content, creating ads, and analyzing performance.

Benefits of Social Media for Self Storage Startups

There are many clear benefits for incorporating social media into a self storage business’s overall marketing strategy. Some of these include:

  • Advertising and Promotion: Self storage startups can use social media to spread the word about their storage units and services. They can create strategic ad campaigns that target potential customers or nurture existing relationships with posts about promotions and discounts.
  • Engage with Customers: By interacting with customers on social media, a self storage startup can better understand their needs and provide an engaging customer experience. Social media is the perfect platform to answer queries, post helpful articles, and respond to reviews in a timely manner.
  • Analyze Performance: Companies can monitor and measure the effectiveness of their social media campaigns. With the data gathered, self storage startups can make more informed decisions about their targeted ads and posts to ensure maximum success.


It's clear to see the power and potential of social media for self storage startups. Through strategic advertising and engaging with customers, a self storage business can enjoy long-term growth and success. Utilizing social media analytics to measure the effectiveness of campaigns is critical and will help the business in finding the right target audience and creating tailored content that resonates with their customers.

Why is social media marketing important for self storage businesses?

In today's digital world, an effective social media presence is essential for any business, especially for self storage startups. Social media has become a powerful tool that allows self storage businesses to reach a larger audience and establish a stronger presence in the industry. It is a great way to create brand awareness, engage with potential customers, and increase customer loyalty. Additionally, it provides an opportunity for self storage businesses to showcase their services and connect with their target audience. As such, it is important for self storage businesses to develop an effective social media strategy that will help them maximize their reach and exposure.

Social media marketing is also beneficial for self storage businesses since it helps them build relationships with customers. Through social media platforms, self storage businesses can stay in contact with customers and foster deeper relationships with them. As a result, customers will be more likely to consider their services, as well as recommend them to others. Additionally, customers can leave feedback and reviews about the service, which can help self storage businesses gain more visibility and credibility.

Moreover, social media marketing is a great way for self storage businesses to showcase their services and keep customers informed of any promotions or special offers. Having a presence on various social media platforms also helps to build trust and credibility, further boosting the chances of customers choosing their services. In turn, this helps to boost revenue and increase profits.

Finally, social media marketing can be used to monitor the industry trends and gauge the customer response to certain products or services. This information can be used to develop marketing campaigns that target the right audience and ensure that the self storage business is providing the best service possible. It is also a great way to connect with industry partners and build strategic relationships.

In conclusion, social media marketing is an important tool that can help self storage businesses increase their visibility, build relationships, and differentiate their services from those of their competitors. By developing an effective social media strategy, self storage businesses can ensure that their services reach a larger audience and increase their profits.

Which social media channels are the most important for self storage businesses?

1. Facebook

Facebook is the largest social networking platform and a great way for self storage startups to reach their target audience. Self storage businesses can create a business page to engage customers, create campaigns, and promote their services.

2. Instagram

Instagram is a powerful visual storytelling platform and great for business marketing. Self storage businesses can post interactive photos and videos to engage customers, showcase their services, and drive real leads.

3. Twitter

Twitter is an excellent platform for instant communication and networking. Self storage startups can use Twitter to run campaigns, promote their services, and engage their followers. Twitter is also a great place to research customers, gather feedback, and monitor conversations about the business.

4. LinkedIn

LinkedIn is a great platform for building professional connections. Self storage startups can use LinkedIn to connect with industry professionals, find potential customers, and create a powerful network.

5. YouTube

YouTube is a powerful video platform where businesses can showcase their services and drive real leads. Self storage businesses can use YouTube to create videos to educate their audience and promote their services.

What goes into a successful self storage business social media post?


Social media offers a great way for self storage businesses to connect and engage with their customers. To ensure your posts are successful, it’s important to provide high-quality, engaging content that encourages customers to interact with your self storage business.

Catchy Headlines

When crafting a successful social media post, begin by creating a catchy headline that will draw readers in and make them want to learn more. Your headlines should be creative, informative, and attention-grabbing while also conveying the key message of the post.

Provide Useful Information

Your posts should provide valuable information that educates customers about your self storage business and the services you offer. Focus on topics that are relevant to your customer’s interests and needs, such as how to safely store items, tips for organizing self storage units, and helpful advice for new customers.

Include Visuals

Studies show that posts that include visuals, such as images or videos, can be more engaging than text-only posts. Visuals can also help convey key messages more effectively and quickly than words, so be sure to include visual elements such as photos and videos in your social media posts.

Encourage Engagement

Social media is a great platform for conversation and engagement, so be sure to include calls to action such as questions, polls, or contests to spark conversations and encourage readers to interact with your post. This will help create a sense of community and establish relationships with your customers that will ultimately build loyalty.

Social Media Post content ideas for self storage businesses

1. Utilize Space Efficiency

A simple way to declutter your home is to use a self-storage unit. Self-storage solves the problem of not having enough space but still having items that you want to keep. Making the most of your space is easy with self-storage!

2. Make the Most of Your Seasonal Items

For items that you only use during certain seasons, store them securely in a self-storage unit. Save yourself time and energy in not having to drag them back out of the attic or garage every year. You'll make the most of your seasonal items!

3. Enjoy Clutter-Free Living

Declutter your living space with help from a self-storage unit. Now you can have a home that's free of extra clutter and enjoy a clean and organized environment while your items are safely stored away. Enjoy clutter-free living with self-storage!

4. Make Moving Easier

If you're moving, you don't need the added stress of having to take all your big items with you. Rent a self-storage unit to store those items safely while you transition to your new home. Make moving easier with the help of self-storage!

Example Instagram handles of successful self storage businesses

Social Media Strategy for self storage websites 2

Social Media Strategy for self storage websites 3

Social Media Strategy for self storage websites 4

Social Media Strategy for self storage websites 5


Storage Pros Self Storage

The Instagram account of this self-storage business does a great job at creating plot tecture with visual storytelling. By sharing pictures of customers in action, Storage Pros conveys a sense of trust, conveys customer satisfaction, and allows potential customers to imagine themselves in similar situations. The images are well-composed and the captions provide information about Storage Pros and its services. All of these elements make this account stand out, and help it to be successful.

Bluebird Self Storage

Bluebird Self Storage posts content that's specifically tailored for its audience. These weekly posts provide useful information for their potential customers, such as how and when to best use self-storage services. The quality of their visuals and the helpfulness of their captions makes it easier for followers to keep up with what they are doing, increasing both engagement and brand trust.


QSuperStorage focuses on making their Instagram account educational and informative. By providing tips and tricks, QSuperStorage proves to potential customers that they are familiar with the space and offer reliable and knowledgeable solutions. They also showcase their customer service and modern storage spaces, which further cements a connection with followers.

A-Lock Self Storage

A-Lock Self Storage excels at posting a variety of creative and eye-catching visuals that help teach followers about their industry. From videos showing different types of self-storage to infographics explaining the benefits of self-storage, A-Lock knows how to grab followers’ attention and build credibility. By doing this, A-Lock can demonstrate that they are a knowledgeable and reliable storage solution.

Storage Plus

Storage Plus uses their location to their advantage on Instagram. By featuring the local area and businesses in their photos, they are able to appeal to their local market and build relationships with people near their facility. Additionally, they share videos and images of their facility that show exactly how their services can help followers, making it easier for potential customers to make an informed decision.

Frequently Asked Questions (FAQs)

FAQ: Why is social media management important for my self storage business?

Social media management is essential for self storage businesses to build brand awareness, engage with customers, and drive traffic to your website. At Avvale, we specialize in creating effective social media strategies tailored to your industry.

FAQ: What social media platforms should I use for my self storage business?

The choice of social media platforms depends on your target audience and goals. Avvale will help you identify the most relevant platforms for your self storage business, ensuring you reach the right audience with your content.

FAQ: Can Avvale create and curate content for my self storage social media accounts?

Absolutely! Avvale offers comprehensive content creation and curation services for self storage businesses. We'll develop engaging content that aligns with your brand and resonates with your audience.

FAQ: How often should I post on social media for my self storage business?

The frequency of social media posts can vary, but consistency is key. Avvale will work with you to create a posting schedule that suits your self storage business and keeps your audience engaged.

FAQ: Can you help with paid advertising on social media for my self storage business?

Yes, Avvale offers social media advertising services to help boost your self storage business's online presence. We'll create and manage targeted ad campaigns to reach potential customers effectively.

FAQ: How do I measure the success of my social media efforts for my self storage business?

Avvale provides comprehensive social media analytics and reporting. We'll track key metrics like engagement, reach, and conversion rates to assess the impact of your social media efforts on your self storage business.

FAQ: Can I see examples of successful social media campaigns Avvale has managed?

Certainly! Visit our portfolio to view case studies and examples of successful social media campaigns we've executed for self storage businesses. Our results speak for themselves.

FAQ: How can I get started with Avvale's Social Media Management & Content Creation services for my self storage business?

Getting started with Avvale is easy! Contact us today to discuss your social media needs and goals. We'll tailor a strategy to elevate your self storage business's online presence and engagement.

FAQ: What sets Avvale apart from other social media management agencies for self storage businesses?

Avvale stands out thanks to our deep understanding of self storage industries, our creativity in content creation, and our expertise in social media management. We focus on delivering results and helping your self storage business thrive in the digital landscape.

Business Plan Template Self Storage

Business Plan Template for Self Storage Businesses

Website Design & Development Self Storage

Website Design & Development for Self Storage Businesses

Business Plan Template Self Storage

Business Plan Template for Self Storage Businesses

Website Design & Development Self Storage

Website Design & Development for Self Storage Businesses