Self-Storage Business Plan Template

How to start a Self-Storage Business Plan Template

Are you interested in starting your own self-storage Business?

If you're considering starting a self-storage business, there are a few things you need to know. Self-storage is a great way to earn extra income, but it's important to do your research and understand the industry before you get started. Here's a quick guide to getting started in the self-storage business.
1. Choose a location. One of the most important things to consider when starting a self-storage business is your location. You'll need to find a spot that's convenient for your customers and has enough space to accommodate your storage units.
2. Develop a business plan. Once you've chosen a location, it's time to start developing your business plan. This will help you figure out how much money you'll need to start your business and how you'll market your self-storage units.
3. Invest in quality storage units. When it comes to self-storage, customers are looking for convenience and security. Invest in high-quality storage units that are easy to access and secure.
4. Promote your business. Once you've got your self-storage business up and running, you need to start promoting it. Create a website, put up signs, and distribute flyers to let people know about your new business.
Starting a self-storage business can be a great way to earn extra income. Just be sure to do your research and invest in quality storage units. With a little promotion, you can soon have a thriving self-storage business.
Global Market Size
The self-storage industry is growing rapidly all over the world. The global self-storage market was valued at $30.8 billion in 2019 and is expected to reach $64.8 billion by 2025, growing at a CAGR of 14.1%. The United States is the largest market for self-storage, with a market size of $30.3 billion in 2019. Other major markets include China, Japan, the United Kingdom, and Australia. The self-storage industry has seen strong growth in recent years due to a number of factors, including the growth of the e-commerce industry, the rise in urbanization, and the increasing number of people moving to smaller homes. Self-storage is a flexible and convenient solution for people who need storage space for their belongings but don't have the space in their homes. If you're thinking about starting a self-storage business, there are a few things you need to consider. First, you need to research the self-storage market in your area to see if there is a demand for self-storage units. You also need to find a suitable location for your business and make sure you have the necessary permits and licenses in place. Finally, you need to develop a marketing plan to attract customers to your self-storage business.
Target Market
When you’re planning to start a self-storage business, it’s important to think about who your target market is. After all, you need to know who you’re going to be marketing to in order to be successful. There are a few different ways to think about your target market. First, you can consider the types of people who are most likely to need self-storage. This might include people who are moving, downsizing, or decluttering their homes. It might also include businesses that need extra storage space. Another way to think about your target market is to consider the location of your self-storage facility. If you’re in a rural area, your target market might be different than if you’re in a city. This is because people in different areas have different storage needs. Once you’ve considered who your target market is, you can start to think about how to reach them. This might include marketing campaigns, social media, and word-of-mouth marketing. The most important thing is to make sure you’re reaching the people who are most likely to need your self-storage services.
Business Model
There are a few different business models you can choose from when starting a self-storage business. You can either build your own facility, lease a space, or buy an existing storage business. Building your own self-storage facility will give you the most control over your business, but it will also require the most start-up capital. If you decide to go this route, you'll need to secure funding, find a suitable location, and obtain the necessary permits and licenses. Leasing a space for your self-storage business is a less expensive option, and it gives you the flexibility to move if your business needs change. When leasing, you'll need to negotiate the terms of your lease with the property owner and make sure that the space is properly outfitted for storage. Buying an existing self-storage business is the quickest way to get your business up and running. However, it can be difficult to find a storage business for sale, and you'll need to be sure that the business is a good fit for your needs..
Competitive Landscape
When you’re starting a new business, it’s important to understand the competitive landscape. This will help you determine what you need to do to be successful. The self-storage industry is competitive, but there are ways to stand out from the crowd. First, you need to understand the different types of storage facilities and what each offers. Then, you can decide what type of facility you want to create and what unique features you can offer. Here’s a quick overview of the different types of storage facilities:
- Traditional storage facilities: These are the most common type of storage facility. They typically offer basic storage units in a range of sizes.
- Temperature-controlled storage facilities: These facilities are designed to keep items at a consistent temperature, which is ideal for sensitive items like electronics or artwork.
- Car storage facilities: These facilities offer storage units specifically for vehicles. They may also offer additional services like car detailing or car maintenance.
- RV storage facilities: These facilities offer storage units specifically for RVs and other large vehicles. They may also offer additional services like RV maintenance or RV hookups.
Once you understand the different types of storage facilities, you can decide what type of facility you want to create. If you’re looking to offer a unique service or cater to a specific type of customer, you may want to specialize in a certain type of storage. Otherwise, a traditional storage facility may be the best option. No matter what type of facility you create, there are some basic things you need to do to be successful. First, you need to find a good location. Self-storage businesses do best in areas with high population densities and good highway access. Next, you need to invest in quality storage units. Storage units should be clean, well-lit, and secure. They should also be easy to access, so customers can easily get to their belongings. Finally, you need to market your business. Self-storage is a competitive industry, so you need to let potential customers know what makes your facility the best option. You can do this through online marketing, print advertising, and word-of-mouth.
If you're thinking about starting a self-storage business, there are a few things you need to keep in mind. First, you need to make sure you have a good location. Second, you need to have a plan for marketing your business. And third, you need to make sure you're providing a good value for your customers. Starting a self-storage business can be a great way to earn extra income, but it's important to do your homework before you get started. With a little planning and some hard work, you can be successful in this business.

Why write a business plan?

A business plan is a critical tool for businesses and startups for a number of reasons:
  • Business Plans can help to articulate and flesh out the business’s goals and objectives. This can be beneficial not only for the business owner, but also for potential investors or partners
  • Business Plans can serve as a roadmap for the business, helping to keep it on track and on target. This is especially important for businesses that are growing and evolving, as it can be easy to get sidetracked without a clear plan in place.
  • Business plans can be a valuable tool for communicating the business’s vision to employees, customers, and other key stakeholders.
  • Business plans are one of the most affordable and straightforward ways of ensuring your business is successful.
  • Business plans allow you to understand your competition better to critically analyze your unique business proposition and differentiate yourself from the market.
  • Business Plans allow you to better understand your customer. Conducting a customer analysis is essential to create better products and services and market more effectively.
  • Business Plans allow you to determine the financial needs of the business leading to a better understanding of how much capital is needed to start the business and how much fundraising is needed.
  • Business Plans allow you to put your business model in words and analyze it further to improve revenues or fill the holes in your strategy.
  • Business plans allow you to attract investors and partners into the business as they can read an explanation about the business.
  • Business plans allow you to position your brand by understanding your company’s role in the marketplace.
  • Business Plans allow you to uncover new opportunities by undergoing the process of brainstorming while drafting your business plan which allows you to see your business in a new light. This allows you to come up with new ideas for products/services, business and marketing strategies.
  • Business Plans allow you to access the growth and success of your business by comparing actual operational results versus the forecasts and assumptions in your business plan. This allows you to update your business plan to a business growth plan and ensure the long-term success and survival of your business.

Business Plan Content


Many people struggle with drafting a business plan and it is necessary to ensure all important sections are present in a business plan:
  1. Executive Summary
  2. Company Overview
  3. Industry Analysis
  4. Consumer Analysis
  5. Competitor Analysis & Advantages
  6. Marketing Strategies & Plan
  7. Plan of Action
  8. Management Team

The financial forecast template is an extensive Microsoft Excel sheet with Sheets on Required Start-up Capital, Salary & Wage Plans, 5-year Income Statement, 5-year Cash-Flow Statement, 5-Year Balance Sheet, 5-Year Financial Highlights and other accounting statements that would cost in excess of £1000 if obtained by an accountant.

The financial forecast has been excluded from the business plan template. If you’d like to receive the financial forecast template for your start-up, please contact us at . Our consultants will be happy to discuss your business plan and provide you with the financial forecast template to accompany your business plan.

Instructions for the Business Plan Template

To complete your perfect self-storage business plan, fill out the form below and download our self-storage business plan template. The template is a word document that can be edited to include information about your self-storage business. The document contains instructions to complete the business plan and will go over all sections of the plan. Instructions are given in the document in red font and some tips are also included in blue font. The free template includes all sections excluding the financial forecast. If you need any additional help with drafting your business plan from our business plan template, please set up a complimentary 30-minute consultation with one of our consultants.

Ongoing Business Planning


With the growth of your business, your initial goals and plan is bound to change. To ensure the continued growth and success of your business, it is necessary to periodically update your business plan. Your business plan will convert to a business growth plan with versions that are updated every quarter/year. Avvale Consulting recommends that you update your business plan every few months and practice this as a process. Your business is also more likely to grow if you access your performance regularly against your business plans and reassess targets for business growth plans.


Want a Bespoke Business Plan for your self-storage Business?

Our Expertise


Avvale Consulting has extensive experience working with companies in many sectors including the self-storage industry. You can avail a free 30-minute business consultation to ask any questions you have about starting your self-storage business. We would also be happy to create a bespoke self-storage business plan for your self-storage business including a 5-year financial forecast to ensure the success of your self-storage business and raise capital from investors to start your self-storage business. This will include high-value consulting hours with our consultants and multiple value-added products such as investor lists and Angel Investor introductions.


About Us


Avvale Consulting is a leading startup business consulting firm based in London, United Kingdom. Our consultants have years of experience working with startups and have worked with over 300 startups from all around the world. Our team has thousands of business plans, pitch decks and other investment documents for startups leading to over $100 Million raised from various sources. Our business plan templates are the combination of years of startup fundraising and operational experience and can be easily completed by a business owner regardless of their business stage or expertise. So, whether you are a budding entrepreneur or a veteran businessman, download our business plan template and get started on your business growth journey today.