A Guide to Social Media for Theatre Company Businesses

How to start Theatre Company  on social media



Social media is becoming an increasingly important and powerful tool for all businesses, including theatre company startups. By leveraging various networks, theatre companies can access a much larger audience than ever before. This comprehensive guide explains how theatre companies can use social media to promote their businesses and engage their audiences.

Benefits of Using Social Media for Theatre Company Startups

Using social media correctly can provide many advantages for theatre company startups. Some of these benefits include increased awareness, improved customer service, and potential cost savings.

  • Increased Awareness: By being active on social media, theatre companies can build and raise awareness of their productions, performances, and events around the world.
  • Improved Customer Service: Social media is a great way to respond to customer questions and concerns in a timely manner, as well as to provide marketing and promotional content.
  • Potential Cost Savings: Social media is a low-cost advertising tool that can help theatre companies reach a larger audience without breaking the bank.

Types of Social Media Platforms

Theatre companies can take advantage of many social media platforms, each with different features and audiences. Some of the most popular social networks are Facebook, Twitter, Instagram, and YouTube.

  • Facebook: Facebook allows companies to create pages, post information, and interact with customers. Theatre companies can use their pages to promote upcoming shows and post videos and photos to engage their audiences.
  • Twitter: Twitter is a great platform for providing quick updates and responding to customer comments and questions in real time.
  • Instagram: Instagram is an image-based platform that is great for sharing photos and creating image-driven campaigns.
  • YouTube: YouTube allows theatre companies to create their own channels, upload videos, and track their viewership.


Social media can be a powerful tool for theatre company startups. By using the right platforms and engaging their audiences, theatre companies can leverage their reach and build relationships with customers

Why is social media marketing important for theatre company businesses?

Social media is an important marketing tool for any business in this day and age, but it is especially crucial for theater companies. Venue bookers and theatergoers are both likely to use social media platforms to search for and interact with theater organizations. Social media increases a theater company’s visibility, creating an opportunity to reach new audiences, develop relationships with existing audiences, promote shows, and increase ticket sales.

In addition to its promotional benefits, social media can also help theater companies engage with their audience. Companies can use these platforms to host polls, surveys, and other interactive activities that will not only boost engagement but also help build a sense of community among theater-goers. There are a number of ways companies can use social media to share exclusive content, such as behind-the-scenes footage, interviews with cast and crew members, and even live performances.

Social media can also be used to measure audience engagement and feedback which will in turn help theater companies become even better. They can use it to analyze audience demographics, assess reactions to various content and platforms, and use insights to inform future decisions.

Finally, social media gives theater companies the unique opportunity to stay connected with their audience in a more intimate and personal way than is possible with traditional marketing tools. Companies can use social media to keep their audience up-to-date on upcoming shows, special offers, and changes in policy, and can even host Q&As and other events to interact directly with the people they're trying to reach.

Social media marketing is a powerful tool for any theater company looking to increase awareness and engagement. Used strategically, it can boost audience numbers and create a loyal following, helping to keep a theater company in business for years to come.

Which social media channels are the most important for theatre company businesses?


Facebook is one of the most popular social media platforms, and is essential for any theatre company startup. There are multiple features of this platform that can be used to increase visibility and engagement with potential customers. Facebook allows you to customize your page, post updates about upcoming shows, events, and information about the company, and advertise directly to target audiences.


Twitter is a great way to build an audience quickly and easily. It’s a great platform for theatre companies to share news about their upcoming events and projects, and engage with their followers in real time. Twitter also offers analytics and insights that can be used to monitor the performance of campaigns.


Instagram is a visual platform that’s perfect for theatre companies. It’s a great way to showcase the work your company is doing, and to build relationships with followers. By using hashtags and geo-tagging, you can increase the reach and engagement of your posts, and create content that’s tailored to your company’s style.


YouTube has become increasingly popular in recent years, and is an important tool for theatre companies. It’s a great platform to share videos of rehearsals, projects, and promotional material, and to showcase the work of your company in a highly visual way. YouTube also allows for comments and other engagement from viewers.

What goes into a successful theatre company business social media post?

Introducing Your Company

When you’re just getting started, it’s vitally important to introduce your theatre company to the world. Share some content that tells followers who you are, where you’re from and what you offer. Use this post to extend an invitation to join your social media family.

Showcase Your Productions

One of the most essential elements of a theatre company’s social media presence is the showcasing of their current productions. Share photos, videos and interviews with the cast and crew to create a buzz about what’s on the horizon. Give followers a front-row seat to the showbiz magic that you create.

Engage and Connect

The theatre is all about connecting with audiences, so use social media to your advantage. Respond directly to comments from followers, create polls and contests for followers and amplify the conversation you have with them to create a close-knit bond. Your followers are an integral part of your social media success.

Promote Discounts/Offers

Offering discounts is an effective way to incentivize potential ticket buyers, so promote specials and offers on your social media accounts. This will help to build excitement for your productions while also increasing sales. You’ll be surprised how many followers will take advantage of a well-timed deal.

Offer Behind-the-Scenes Content

Theatre is an art form that takes passion, hard work and dedication on the part of the performers and crew. Help your followers to appreciate the immense creativity that goes into each production by offering behind-the-scenes content. This content could range from an insider’s view of a rehearsal to interviews with the cast and crew.

Social Media Post content ideas for theatre company Businesses

Post-Theater Show Audience Engagement:

Hey theater-lovers: what did you think of the show? Share your favorite moments to win a free ticket to the next show! #TheaterNight #CommunityTheater

Behind-the-Scenes Content:

Getting ready for the show? Follow us for exclusive backstage photos and clips! #TheaterLife #ShowDay #Showtime

Auditioner Highlights:

We want to give a shout out to all the brave auditioners who lent their talent to our latest performance! #Kudos #TalentedCast #TheaterExperience

Introducing the Creative Team:

Meet the writers, directors, and designers who brought the show to life! #Showtime #TheaterSeries #TheaterTeam

Example Instagram handles of successful theatre company Businesses

Social Media Strategy for theatre company websites 3

Social Media Strategy for theatre company websites 4

Signature Theatre:

This theatre company based in Arlington, VA, specializes in modern and contemporary plays. Their Instagram account is full of posts showcasing current and past productions, behind the scenes content, and engaging stories of the cast and crew. They regularly use hashtags to bring their posts to their target audience and spark discussion among fans. Additionally, they feature many posts from their partners, which draws more visitors to their page.

Flea Theater:

This off-off Broadway theatre company in New York City is known for its experimental projects and unique programming. Their Instagram account balances the showcasing of their plays with fun, behind the scenes content, artistic collaborations, and entertaining posts. They have leveraged interesting visuals and creative stories to engage their audience and stay on the forefront of the scene.

La Jolla Playhouse:

This theatre company based in San Diego is focused on new works and has established an online presence that matches their mission. Their Instagram account mixes posts showcasing their productions and casts, as well as content featuring local businesses, lighter stories that feature the city’s culture, and behind the scenes glimpses that keep their followers engaged. They are also known for their lively and dynamic conversations across their social media platforms.

Woolly Mammoth Theater Company:

This theatre company based in Washington, DC uses an Instagram account full of high quality images and captivating content to draw their audience into their performances. Woolly Mammoth features previews of shows, behind the scenes stories, and inspiring teaching moments, all sprinkled with exciting hashtags to spread their material. They use their page to not only market their plays but also grow a community of supporters.

Theater J:

This theatre company based in Washington, DC is known for producing important work meaningfully in order to drive conversations and change. Their Instagram is just as effective in engaging their audience with colorful and creative posts that explore their performers, performances, and the stories behind their plays. They use current events and fields such as politics to have discussions and rallies around important issues and display art and videos to foster dialogue between their followings.

Frequently Asked Questions (FAQs)

FAQ: Why is social media management important for my theatre company business?

Social media management is essential for theatre company Businesses to build brand awareness, engage with customers, and drive traffic to your website. At Avvale, we specialize in creating effective social media strategies tailored to your industry.

FAQ: What social media platforms should I use for my theatre company business?

The choice of social media platforms depends on your target audience and goals. Avvale will help you identify the most relevant platforms for your theatre company business, ensuring you reach the right audience with your content.

FAQ: Can Avvale create and curate content for my theatre company social media accounts?

Absolutely! Avvale offers comprehensive content creation and curation services for theatre company Businesses. We'll develop engaging content that aligns with your brand and resonates with your audience.

FAQ: How often should I post on social media for my theatre company business?

The frequency of social media posts can vary, but consistency is key. Avvale will work with you to create a posting schedule that suits your theatre company business and keeps your audience engaged.

FAQ: Can you help with paid advertising on social media for my theatre company business?

Yes, Avvale offers social media advertising services to help boost your theatre company business's online presence. We'll create and manage targeted ad campaigns to reach potential customers effectively.

FAQ: How do I measure the success of my social media efforts for my theatre company business?

Avvale provides comprehensive social media analytics and reporting. We'll track key metrics like engagement, reach, and conversion rates to assess the impact of your social media efforts on your theatre company business.

FAQ: Can I see examples of successful social media campaigns Avvale has managed?

Certainly! Visit our portfolio to view case studies and examples of successful social media campaigns we've executed for theatre company Businesses. Our results speak for themselves.

FAQ: How can I get started with Avvale's Social Media Management & Content Creation services for my theatre company business?

Getting started with Avvale is easy! Contact us today to discuss your social media needs and goals. We'll tailor a strategy to elevate your theatre company business's online presence and engagement.

FAQ: What sets Avvale apart from other social media management agencies for theatre company Businesses?

Avvale stands out thanks to our deep understanding of theatre company industries, our creativity in content creation, and our expertise in social media management. We focus on delivering results and helping your theatre company business thrive in the digital landscape.

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