How to start a theatre company business


How to start a Theatre Company Business

Are you interested in starting your own Theatre Company Business?

Theatre companies are a dime a dozen. But a good theatre company is hard to come by. If you're thinking about starting your own theatre company, there are a few things you should know. Here's a quick rundown of what it takes to start a successful theatre company. First and foremost, you need a good business plan. A theatre company is a business, and like any business, it needs to be well-organized and well-funded. You need to have a clear idea of your mission and your goals, and you need to be able to articulate them to potential investors. You also need to have a good team in place. A theatre company is only as good as the people who work for it. You need talented writers, actors, directors, and technicians who are passionate about what they do. Without them, your company will never reach its full potential. And finally, you need to be willing to work hard. A theatre company is a lot of work, and it takes a lot of dedication and commitment to make it successful. But if you're willing to put in the effort, it can be an incredibly rewarding experience.
Business Plan
If you're thinking about starting a theatre company, the first step is to create a business plan. This will be your roadmap to success, and will help you secure funding, find the right partners, and build a strong foundation for your business. To get started, you'll need to answer the following questions:
- What is the purpose of your theatre company? What kind of productions do you want to stage?
- Who is your target audience? How will you reach them?
- What are your operating costs? How much money do you need to get started?
- Where will your theatre be located? Do you have a space already secured, or do you need to find one?
- Who will be on your team? Do you need to hire staff, or can you work with volunteers?
- What are your long-term goals? How do you plan to grow your company?
Once you've answered these questions, you can start putting together your business plan. If you need help, there are plenty of resources available, including templates and software that can make the process easier. With a solid business plan in hand, you're ready to start making your dreams of owning a theatre
Target Market
Theatre companies are businesses, and like any business, they need to identify their target market. Who is your target audience? What kind of theatre do they like? What kind of theatre does your company produce? These are all important questions to answer when starting a theatre company. Your target market may be local, regional, national, or international. You may need to consider what kind of marketing and advertising will reach them. You'll also need to consider your budget and whether you can afford to mount a production that will appeal to your target market. And finally, you'll need to decide what kind of theatre you want to produce. Is it experimental? Mainstream? A mix of both? Once you've answered these questions, you'll be well on your way to starting a theatre company that has a strong chance of success.
Business Model
There are a few key things you need to consider when starting a theatre company business. First, you need to create a business model. This will help you determine how your company will be structured and operated. Next, you need to create a marketing plan. This will help you promote your company and attract new customers. Finally, you need to create a financial plan. This will help you track your company's income and expenses..
Competitive Landscape
In the world of theatre, there are many different types of businesses. Some are large and well-known, while others are small and independent. Regardless of the size or scope of your theatre company, it is important to understand the competitive landscape in which you will be operating. There are a few key things to consider when evaluating the competition:
-What type of theatre does your company produce?
-What is the size and scope of your company?
-Who are your target audience? Once you have a good understanding of your company and the competitive landscape, you can start to develop a marketing and business plan that will help you achieve your goals.
Costs & Pricing Strategy
Theatre company businesses can be expensive to start up. The costs of renting or purchasing a space, hiring actors and crew, and marketing the company can add up quickly. Pricing strategy is key to making your theatre company profitable. One way to keep costs down is to host your productions in smaller venues. This will require less set and prop design and construction. You can also look for venues that offer discounts for theatre companies. Another way to reduce costs is to use local talent. This includes actors, crew, and designers. You can find talent through local colleges and universities, community theatre groups, and online resources. Pricing tickets can be tricky. You want to make sure you are charging enough to cover your costs, but you don’t want to price yourself out of the market. A good rule of thumb is to charge $10-$20 per ticket. You can also offer discounts for groups and seniors. Finally, don’t forget to budget for marketing. This includes advertising, PR, and social media. You need to create a buzz around your company if you want people to come to your productions. By following these tips, you can keep your costs down and make
Forming a Legal Entity
If you want to start a Theatre Company business, you will need to form a legal entity. This will protect you from personal liability and help you raise money for your business. You can choose to form a sole proprietorship, partnership, limited liability company (LLC), or corporation. Each type of entity has its own pros and cons, so you will need to choose the one that is right for your business. If you are the only owner of your business, a sole proprietorship may be the best option. This type of business is easy to set up and you will not have to deal with much paperwork. However, sole proprietorships offer no personal liability protection, which means that you could be held responsible for debts incurred by your business. Partnerships are similar to sole proprietorships in that they are easy to set up and offer no personal liability protection. If you decide to form a partnership, you will need to choose a business partner who you can trust and who has complementary skills. It is important to have a written partnership agreement that outlines each partner's roles and responsibilities. A limited liability company (LLC) offers personal liability protection and is a good option for a small group of founders.
Opening a Business Bank Account
When you’re ready to start your Theatre Company business, one of the first steps is to open a business bank account. This will help you keep your personal and business finances separate and will make it easier to track your expenses and income. To open a business bank account, you’ll need to have the following information and documents:
-Your business name and address
-Your Social Security number or Employer Identification Number (EIN)
-A list of the owners, officers, and directors of the company
-Articles of incorporation or a business license
-A voided check or deposit slip from the account you’ll be using for your business
Once you have all of the required information and documents, you can visit your local bank or credit union to open a business checking account.
Setting up Business Insurance
As a business owner, it is important to protect your company with the proper insurance. When setting up a Theatre Company business, you will need to consider the following types of insurance:
-Product liability insurance: This will protect you in the event that a product you designed and printed causes injury or damage.
-Professional liability insurance: This will protect you in the event that a client suffers damages as a result of your work.
-Business property insurance: This will protect your equipment and premises in the event of damage or theft.
-Business interruption insurance: This will protect you in the event that your business has to stop operations due to a covered event.
-Employee dishonesty insurance: This will protect you in the event that an employee steals from your business.
Speak with an insurance agent to determine which policies are right for your business
Setting up a Business Website
If you want to start a Theatre Company business, one of the first things you need to do is set up a website. This will be your online home base, where potential customers can learn more about your business and what you have to offer. There are a few key things you need to include on your website:
-An About page: This is where you can tell your story and give potential customers a sense of who you are and what you stand for.
-A portfolio: Showcase your best version on your website so that potential clients can see your work.
-A contact page: Make it easy for people to get in touch with you by including your email address and/or social media links.
-Pricing information: Let visitors know how much you charge for your services.
By having a well-designed website, you’ll be able to attract more customers and grow your Theatre Company business
Obtaining the Necessary Permits
To start a theatre company, you will need to obtain the necessary permits from your local government. This will vary depending on your city or state, but you will need to have a business license and a performing arts license. You will also need to get a Certificate of Authority from the Department of Consumer Affairs. Once you have all of your permits and licenses, you will be ready to start your theatre company!
Setting up a Business Number or Appointment Setter
When you’re ready to start your Theatre Company business, one of the first things you need to do is set up a business phone number or an appointment setter. You can use a service like Google Voice to set up a business phone number for your Theatre Company business. Google Voice will give you a free business phone number that you can use to make and receive calls. Once you have a business phone number, you can start taking calls from potential customers. When you get a call, be sure to take down the customer’s name, contact information, and what they need. Once you have this information, you can give the customer a call back to discuss the project in more detail and give them a quote.

Hiring Staff and Volunteers

Staffing your theatre company business is essential for success. When hiring staff and volunteers, you need to consider their qualifications, experience, and availability. You should also consider the roles they will play in the company and how they fit into the overall team culture. Consider using volunteer recruitment services to find people who are dedicated to the cause and will bring their passion to the team.

Finding Venues

Finding a performance space for your theatre company business is an important step in the process. Look for venues that are appropriate for your needs and budget. Consider rental costs, availability, accessibility, and other factors when searching for venues. Make sure that the space is suitable for staging performances as well as accommodating an audience.

Securing Funding

Securing funding is essential for any theatre company business. Look for sponsorships from local businesses or organizations that are interested in supporting your venture. Crowdfunding is another option that allows you to reach out to a larger audience and potentially acquire more funds.

Advertising and Promotion

Effective advertising and promotion are key to building an audience for your theatre company business. Develop a marketing strategy that includes traditional media such as print or radio as well as digital media like social media or email campaigns. Utilize audience development tactics such as discounts or promotions to increase awareness of your productions and draw in more people.

Creating Connections in the Theatre Community

Building relationships with other theatre professionals can help you gain insight into the industry and establish yourself within the community. Networking with other theatre companies, directors, actors, playwrights, agents, producers, etc., will help you create a solid foundation of support within the industry. Consider participating in events or workshops related to the field to make connections and become more involved in the community.

Establishing a Team Culture

Creating a strong team culture within your theatre company business is important for fostering collaboration and creativity among staff members. Encourage teamwork by organizing activities such as group outings or workshops focused on team building. Establish core values that everyone can agree on so that everyone is working towards a shared goal with a unified vision of success.

Managing Finances and Budgeting

Managing finances and budgeting are essential tasks for any theatre company business. Create an organized system of tracking income and expenses so that you can stay on top of your financial situation at all times. Develop a budget plan that outlines how much money you have available to spend on different aspects of your operations such as production costs or marketing efforts.

Tracking Progress and Setting Goals

Tracking progress allows you to measure successes and identify areas of improvement within your theatre company business. Establish performance metrics that can be used to analyze progress over time so that you can make adjustments if needed. Set both short-term goals (such as increasing audience numbers) as well as long-term goals (such as expanding operations) so that you have something to work towards over time.
If you're thinking about starting a theatre company, there are a few things you need to keep in mind. First, you need to be organized and have a business plan. Second, you need to find the right people to work with you. And third, you need to be prepared for a lot of hard work. But if you're willing to put in the effort, starting a theatre company can be a very rewarding experience.

Why write a business plan?

A business plan is a critical tool for businesses and startups for a number of reasons:
  • Business Plans can help to articulate and flesh out the business’s goals and objectives. This can be beneficial not only for the business owner, but also for potential investors or partners
  • Business Plans can serve as a roadmap for the business, helping to keep it on track and on target. This is especially important for businesses that are growing and evolving, as it can be easy to get sidetracked without a clear plan in place.
  • Business plans can be a valuable tool for communicating the business’s vision to employees, customers, and other key stakeholders.
  • Business plans are one of the most affordable and straightforward ways of ensuring your business is successful.
  • Business plans allow you to understand your competition better to critically analyze your unique business proposition and differentiate yourself from the market.
  • Business Plans allow you to better understand your customer. Conducting a customer analysis is essential to create better products and services and market more effectively.
  • Business Plans allow you to determine the financial needs of the business leading to a better understanding of how much capital is needed to start the business and how much fundraising is needed.
  • Business Plans allow you to put your business model in words and analyze it further to improve revenues or fill the holes in your strategy.
  • Business plans allow you to attract investors and partners into the business as they can read an explanation about the business.
  • Business plans allow you to position your brand by understanding your company’s role in the marketplace.
  • Business Plans allow you to uncover new opportunities by undergoing the process of brainstorming while drafting your business plan which allows you to see your business in a new light. This allows you to come up with new ideas for products/services, business and marketing strategies.
  • Business Plans allow you to access the growth and success of your business by comparing actual operational results versus the forecasts and assumptions in your business plan. This allows you to update your business plan to a business growth plan and ensure the long-term success and survival of your business.

Business Plan Content


Many people struggle with drafting a business plan and it is necessary to ensure all important sections are present in a business plan:
  1. Executive Summary
  2. Company Overview
  3. Industry Analysis
  4. Consumer Analysis
  5. Competitor Analysis & Advantages
  6. Marketing Strategies & Plan
  7. Plan of Action
  8. Management Team

The financial forecast template is an extensive Microsoft Excel sheet with Sheets on Required Start-up Capital, Salary & Wage Plans, 5-year Income Statement, 5-year Cash-Flow Statement, 5-Year Balance Sheet, 5-Year Financial Highlights and other accounting statements that would cost in excess of £1000 if obtained by an accountant.

The financial forecast has been excluded from the business plan template. If you’d like to receive the financial forecast template for your start-up, please contact us at . Our consultants will be happy to discuss your business plan and provide you with the financial forecast template to accompany your business plan.

Instructions for the Business Plan Template

To complete your perfect Theatre Company business plan, fill out the form below and download our Theatre Company business plan template. The template is a word document that can be edited to include information about your Theatre Company business. The document contains instructions to complete the business plan and will go over all sections of the plan. Instructions are given in the document in red font and some tips are also included in blue font. The free template includes all sections excluding the financial forecast. If you need any additional help with drafting your business plan from our business plan template, please set up a complimentary 30-minute consultation with one of our consultants.

Ongoing Business Planning


With the growth of your business, your initial goals and plan is bound to change. To ensure the continued growth and success of your business, it is necessary to periodically update your business plan. Your business plan will convert to a business growth plan with versions that are updated every quarter/year. Avvale Consulting recommends that you update your business plan every few months and practice this as a process. Your business is also more likely to grow if you access your performance regularly against your business plans and reassess targets for business growth plans.


Want a Bespoke Business Plan for your Theatre Company Business?

Our Expertise


Avvale Consulting has extensive experience working with companies in many sectors including the Theatre Company industry. You can avail a free 30-minute business consultation to ask any questions you have about starting your Theatre Company business. We would also be happy to create a bespoke Theatre Company business plan for your Theatre Company business including a 5-year financial forecast to ensure the success of your Theatre Company business and raise capital from investors to start your Theatre Company business. This will include high-value consulting hours with our consultants and multiple value-added products such as investor lists and Angel Investor introductions.


About Us


Avvale Consulting is a leading startup business consulting firm based in London, United Kingdom. Our consultants have years of experience working with startups and have worked with over 300 startups from all around the world. Our team has thousands of business plans, pitch decks and other investment documents for startups leading to over $100 Million raised from various sources. Our business plan templates are the combination of years of startup fundraising and operational experience and can be easily completed by a business owner regardless of their business stage or expertise. So, whether you are a budding entrepreneur or a veteran businessman, download our business plan template and get started on your business growth journey today.
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Theatre Company Business Plan Template FAQs

What is a business plan for a/an Theatre Company business?

A business plan for a Theatre Company business is a comprehensive document that outlines the goals, strategies, and financial projections of the company. It provides a roadmap for the company's success and is essential for securing funding, attracting investors, and managing operations effectively. The business plan typically includes information about the company's mission and vision, target market analysis, marketing and sales strategies, organizational structure, production plans, financial forecasts, and risk management strategies. It serves as a blueprint for the company's growth and helps ensure that all stakeholders are aligned and working towards a common goal.

How to customize the business plan template for a Theatre Company business?

To customize the business plan template for a Theatre Company business, follow these steps:

1. Open the template: Start by opening the business plan template in your preferred software, such as Microsoft Word or Google Docs. Ensure you have the necessary software installed on your computer.

2. Review the existing content: Carefully read through the template to understand its structure and the sections it includes. This will give you an overview of the information you need to provide.

3. Replace placeholder text: The template will include placeholder text that you need to replace with your own information. Use the find and replace function to quickly replace generic terms with your Theatre Company's specific details, such as its name, location, and contact information.

4. Customize the executive summary: The executive summary is a crucial section that summarizes your business plan. Tailor it to showcase your Theatre Company's unique selling points, goals, and competitive advantage. Highlight your company's mission, vision, and objectives.

5. Describe your Theatre Company: Provide a detailed description of your Theatre Company, including its history, vision, mission, and values. Explain the type of theatre you specialize in, whether it's musicals, dramas, comedies, or a combination. Discuss your target audience and how you plan to attract and engage them.

6. Conduct market research: Research the local theatre market to gain insights into your target audience, competition, and industry trends. Include this information in the market analysis section of the template. Identify your target market, their

What financial information should be included in a Theatre Company business plan?

A Theatre Company business plan should include a range of financial information to provide a comprehensive overview of the company's financial health and future projections. Some key financial information that should be included in the business plan are:

1. Startup Costs: This includes the initial investment required to establish the theatre company, such as leasing or purchasing a building, renovating the space, purchasing equipment and supplies, and marketing expenses.

2. Operating Expenses: These are the ongoing costs that the theatre company will incur, including rent or mortgage payments, utilities, salaries and wages for staff, insurance, maintenance and repairs, marketing, and administrative expenses.

3. Revenue Projections: The business plan should outline the various revenue streams that the theatre company will generate, such as ticket sales, grants, sponsorships, merchandise sales, and rental income. It should provide realistic projections for each revenue source based on market research and industry trends.

4. Breakeven Analysis: This analysis determines the point at which the theatre company will cover all its expenses and start generating profit. It helps to determine how many tickets need to be sold or how much revenue needs to be generated to reach the breakeven point.

5. Profit and Loss Statement: This statement provides an overview of the theatre company's revenue, expenses, and net profit or loss over a specific period of time, typically monthly, quarterly, or annually. It helps to assess the financial performance and profitability of the company.

6. Cash Flow Statement: This statement tracks the inflow and

Are there industry-specific considerations in the Theatre Company business plan template?

Yes, the Theatre Company business plan template includes industry-specific considerations. It covers key areas such as the selection of theatrical productions, marketing strategies, audience analysis, competition analysis, and financial projections specific to the theatre industry. The template also provides guidance on securing funding, managing production costs, and establishing partnerships with venues, talent agencies, and other industry stakeholders. It is designed to provide a comprehensive and tailored approach to planning for a successful Theatre Company.

How to conduct market research for a Theatre Company business plan?

To conduct market research for a Theatre Company business plan, you can follow these steps:

1. Define your target audience: Identify the specific demographic, psychographic, and geographic characteristics of the audience you wish to attract. This could include age groups, interests, income levels, location, and preferences.

2. Analyze the competition: Research and assess other theatre companies in your area or those catering to a similar audience. Understand their strengths, weaknesses, pricing strategies, marketing tactics, and unique selling points. This will help you differentiate your business and identify opportunities.

3. Conduct surveys and interviews: Create surveys or conduct interviews with your target audience to gather insights on their preferences, habits, and expectations regarding theatre experiences. Ask questions about their interests, preferred genres, ticket prices, accessibility, and any other relevant factors.

4. Attend industry events and performances: Attend theatre events, performances, and festivals to gain a first-hand understanding of the current market trends, audience reactions, and popular productions. Observe audience demographics, engagement levels, and any recurring themes or preferences.

5. Utilize online resources: Make use of online platforms such as social media, online forums, and review websites to gather information about public opinion on theatre productions, preferences, and experiences. Monitor discussions, reviews, and feedback related to theatre companies and productions.

6. Analyze industry reports and statistics: Look for industry reports, studies, and statistics related to theatre attendance, ticket sales, audience demographics, and trends. This data can provide

What are the common challenges when creating a business plan for a Theatre Company business?

When creating a business plan for a Theatre Company business, there are several common challenges that individuals may face. These challenges include:

1. Funding: One of the primary challenges is securing funding for the Theatre Company. Investors or lenders may be hesitant to invest in a business that relies heavily on ticket sales and can be unpredictable. Finding creative ways to generate revenue, such as partnerships or grants, can help overcome this challenge.

2. Market Analysis: Conducting a thorough market analysis is essential to understand the target audience, competition, and potential demand for your services. However, gathering accurate data and staying updated on industry trends can be challenging, particularly for a niche market like theatre.

3. Season Planning: Planning the theatre seasons can be a complex task. It involves selecting the right mix of shows, considering the preferences of your target audience, balancing commercial viability with artistic integrity, and managing production budgets. Striking a balance that appeals to both artists and audiences can be a challenge.

4. Talent Acquisition: Building a talented and dedicated team is crucial for the success of a Theatre Company. However, finding skilled actors, directors, designers, and technicians can be challenging, especially in competitive theatre markets. Developing strong relationships with local theatre schools or training programs can help overcome this challenge.

5. Marketing and Promotion: Effective marketing and promotion are essential to attract audiences and drive ticket sales. However, marketing a theatre production can be expensive and requires creative strategies to stand out in a crowded entertainment landscape. Leveraging social media,

How often should I update my Theatre Company business plan?

It is recommended to update your Theatre Company business plan on an annual basis or whenever there are significant changes in your business. This will ensure that your plan remains accurate, relevant, and aligned with your current goals and objectives. Additionally, updating your business plan regularly allows you to adapt to evolving market conditions, address new challenges, and take advantage of emerging opportunities. Remember, a well-maintained business plan is a valuable tool for guiding your Theatre Company's growth and success.

Can I use the business plan template for seeking funding for a Theatre Company business?

Yes, you can definitely use the business plan template for seeking funding for a Theatre Company business. The template is specifically designed to guide you through the process of creating a comprehensive business plan that includes all the necessary information and financial projections that potential investors or lenders would require. It will help you outline your business concept, marketing strategy, organizational structure, financial goals, and more. By utilizing the template, you will have a professional document that can effectively communicate your business idea and its potential for success, increasing your chances of securing funding for your Theatre Company.

What legal considerations are there in a Theatre Company business plan?

There are several legal considerations that should be addressed in a Theatre Company business plan. Some of the key considerations include:

1. Business Structure: You need to decide on the legal structure of your Theatre Company, such as whether it will be a sole proprietorship, partnership, limited liability company (LLC), or corporation. Each structure has different legal implications and requirements.

2. Licenses and Permits: Depending on your location, you may need to obtain certain licenses and permits to operate a Theatre Company legally. This could include entertainment licenses, liquor licenses (if serving alcohol), and permits for using public spaces.

3. Copyright and Intellectual Property: Theatre productions often involve copyrighted material, such as scripts, music, and designs. It is important to ensure that you have the necessary rights and permissions to use copyrighted material in your productions, and to protect your own intellectual property rights.

4. Contracts and Agreements: Theatre productions typically involve multiple parties, such as actors, directors, designers, and technicians. It is essential to have written contracts and agreements in place to outline the terms and conditions of their involvement, including compensation, intellectual property rights, and liability.

5. Employment Laws: If you plan to hire employees, you need to comply with local employment laws, including minimum wage requirements and regulations related to working hours, overtime, and employee benefits.

6. Health and Safety Regulations: Theatre productions involve various health and safety risks, such as stage equipment, props, and potential hazards for performers and audience members