Fitness Business Plan Template

how to start a fitness business plan template

Are you interested in starting your own fitness Business?

Starting a fitness business can be a great way to combine your passion for fitness with your entrepreneurial spirit. While there is no one-size-fits-all approach to starting a fitness business, there are some key things to keep in mind as you get started. In this section, we'll cover the basics of how to start a fitness business, from developing your business plan to finding the right location and equipment. With careful planning and execution, you can turn your love of fitness into a successful and rewarding business venture. So let's get started!
Global Market Size
The global fitness industry is expected to reach $80.6 billion by 2025. This presents a huge opportunity for entrepreneurs looking to start their own fitness business. But where do you start? There are a few things you need to consider before starting your fitness business. First, you need to decide what type of fitness business you want to start. There are many different options, from gyms and studios to online fitness programs and mobile apps. Once you've decided on the type of business you want to start, you need to research the market size and potential growth in your area. This will help you determine if there is a demand for your product or service. Next, you need to create a business plan and track your progress. This will help you stay on track and make sure your business is successful. Finally, you need to promote your business and get the word out. There are many ways to do this, from online marketing to traditional advertising. If you follow these steps, you'll be well on your way to starting a successful fitness business.
Target Market
When you’re starting a fitness business, it’s important to think about who your target market is. Who are the people that you want to reach with your business? There are a few different ways to think about your target market. One way is to think about the demographics of your ideal customer. This can include factors like age, gender, income, location, and more. Another way to think about your target market is to think about what they’re interested in. Are they interested in weight loss? Getting in shape for a specific event? Or are they just looking for general fitness and wellness information? Once you have a good understanding of who your target market is, you can start to think about how to reach them. What kind of marketing and advertising will appeal to them? Where do they spend their time online? offline? Answering these questions will help you to create a targeted marketing plan that will help you reach your ideal customers and grow your fitness business.
Business Model
There are a few different business models you can choose from when starting a fitness business. You can either be a personal trainer, open a gym, or start a fitness program. If you want to be a personal trainer, you can either work for a gym or start your own business. To start your own business, you will need to get certified and insured. You will also need to find clients and market your services. If you want to open a gym, you will need to find a location, get equipment, and hire staff. You will also need to market your gym and find members. If you want to start a fitness program, you will need to create a program, find clients, and market your services..
Competitive Landscape
When starting any business, it’s important to understand the competitive landscape. The fitness industry is no different. Here are a few things to keep in mind as you start your fitness business:
1. First, take a look at the big picture. What is the overall size of the fitness industry? This will give you a good idea of how much room there is for your business to grow.
2. Next, research your specific niche within the fitness industry. Who are your potential customers? What needs do they have that your business can address?
3. Once you have a good understanding of the competitive landscape, you can start to develop your business plan. How will you differentiate your business from the competition? What unique value will you offer to your customers?
4. Finally, don’t forget to keep an eye on the competition. As your business grows, so will the competition. 
In conclusion, starting a fitness business can be a great way to get involved in the fitness industry and make a name for yourself. However, it is important to do your research and make sure that you are prepared for the challenges that come with starting your own business. With the right planning and execution, you can start a successful fitness business that will help you achieve your goals.

Why write a business plan?

A business plan is a critical tool for businesses and startups for a number of reasons:
  • Business Plans can help to articulate and flesh out the business’s goals and objectives. This can be beneficial not only for the business owner, but also for potential investors or partners
  • Business Plans can serve as a roadmap for the business, helping to keep it on track and on target. This is especially important for businesses that are growing and evolving, as it can be easy to get sidetracked without a clear plan in place.
  • Business plans can be a valuable tool for communicating the business’s vision to employees, customers, and other key stakeholders.
  • Business plans are one of the most affordable and straightforward ways of ensuring your business is successful.
  • Business plans allow you to understand your competition better to critically analyze your unique business proposition and differentiate yourself from the market.
  • Business Plans allow you to better understand your customer. Conducting a customer analysis is essential to create better products and services and market more effectively.
  • Business Plans allow you to determine the financial needs of the business leading to a better understanding of how much capital is needed to start the business and how much fundraising is needed.
  • Business Plans allow you to put your business model in words and analyze it further to improve revenues or fill the holes in your strategy.
  • Business plans allow you to attract investors and partners into the business as they can read an explanation about the business.
  • Business plans allow you to position your brand by understanding your company’s role in the marketplace.
  • Business Plans allow you to uncover new opportunities by undergoing the process of brainstorming while drafting your business plan which allows you to see your business in a new light. This allows you to come up with new ideas for products/services, business and marketing strategies.
  • Business Plans allow you to access the growth and success of your business by comparing actual operational results versus the forecasts and assumptions in your business plan. This allows you to update your business plan to a business growth plan and ensure the long-term success and survival of your business.

Business Plan Content


Many people struggle with drafting a business plan and it is necessary to ensure all important sections are present in a business plan:
  1. Executive Summary
  2. Company Overview
  3. Industry Analysis
  4. Consumer Analysis
  5. Competitor Analysis & Advantages
  6. Marketing Strategies & Plan
  7. Plan of Action
  8. Management Team

The financial forecast template is an extensive Microsoft Excel sheet with Sheets on Required Start-up Capital, Salary & Wage Plans, 5-year Income Statement, 5-year Cash-Flow Statement, 5-Year Balance Sheet, 5-Year Financial Highlights and other accounting statements that would cost in excess of £1000 if obtained by an accountant.

The financial forecast has been excluded from the business plan template. If you’d like to receive the financial forecast template for your start-up, please contact us at . Our consultants will be happy to discuss your business plan and provide you with the financial forecast template to accompany your business plan.

Instructions for the Business Plan Template

To complete your perfect fitness business plan, fill out the form below and download our fitness business plan template. The template is a word document that can be edited to include information about your fitness business. The document contains instructions to complete the business plan and will go over all sections of the plan. Instructions are given in the document in red font and some tips are also included in blue font. The free template includes all sections excluding the financial forecast. If you need any additional help with drafting your business plan from our business plan template, please set up a complimentary 30-minute consultation with one of our consultants.

Ongoing Business Planning


With the growth of your business, your initial goals and plan is bound to change. To ensure the continued growth and success of your business, it is necessary to periodically update your business plan. Your business plan will convert to a business growth plan with versions that are updated every quarter/year. Avvale Consulting recommends that you update your business plan every few months and practice this as a process. Your business is also more likely to grow if you access your performance regularly against your business plans and reassess targets for business growth plans.


Want a Bespoke Business Plan for your fitness Business?

Our Expertise


Avvale Consulting has extensive experience working with companies in many sectors including the fitness industry. You can avail a free 30-minute business consultation to ask any questions you have about starting your fitness business. We would also be happy to create a bespoke fitness business plan for your fitness business including a 5-year financial forecast to ensure the success of your fitness business and raise capital from investors to start your fitness business. This will include high-value consulting hours with our consultants and multiple value-added products such as investor lists and Angel Investor introductions.


About Us


Avvale Consulting is a leading startup business consulting firm based in London, United Kingdom. Our consultants have years of experience working with startups and have worked with over 300 startups from all around the world. Our team has thousands of business plans, pitch decks and other investment documents for startups leading to over $100 Million raised from various sources. Our business plan templates are the combination of years of startup fundraising and operational experience and can be easily completed by a business owner regardless of their business stage or expertise. So, whether you are a budding entrepreneur or a veteran businessman, download our business plan template and get started on your business growth journey today.