Massage Therapist Business Plan Template

Are you interested in starting your own Massage Therapist Business?

Starting a massage therapy business can be a very rewarding experience. Not only can you help people feel better and relieve pain, but you can also build a successful business doing something you love. There are a few things you need to keep in mind when starting your own business, though. In this blog post, we'll cover some of the basics of starting a massage therapy business, including things like business licenses, insurance, and marketing your business. We'll also touch on some of the challenges you may face as a massage therapist business owner, like managing employees and dealing with difficult clients. But don't worry, we'll also give you some tips on how to overcome these challenges! So, if you're thinking about starting a massage therapy business, read on for some helpful information and tips.
Global Market Size
As the global market for massage therapy continues to grow, there is an increasing demand for qualified massage therapists. If you're thinking of starting your own massage therapy business, it's important to understand the size and scope of the market. According to a report by the Global Industry Analysts, the global market for massage therapy is expected to reach $12 billion by 2022. The Asia-Pacific region is expected to be the fastest growing market, with a compound annual growth rate of 7.5%. With such a large and growing market, there is a great opportunity for those considering starting a massage therapy business. If you have the skills and training required, you can tap into this growing market and build a successful business.
Target Market
When starting a massage therapist business, it is important to identify your target market. This can be done by considering who your ideal clients would be, what their needs are, and how you can best reach them. Your target market may be people who are looking for relief from pain, stress, or tension, or those who are seeking to improve their overall health and well-being. Once you have identified your target market, you can then begin to tailor your marketing and business strategies to appeal to them. Some ways to reach your target market include advertising in local publications, online directories, or through word-of-mouth. You can also offer free consultations or discounts to first-time clients to help them get started with your services. By taking the time to identify and reach your target market, you can set your business up for success from the start.
Business Model
There are a few different business models that massage therapists can choose from when starting their own business. The most common model is to become an independent contractor, working either from home or renting a space in a salon or spa. Another option is to open your own massage therapy studio. This option gives you more control over your schedule and clientele, but requires more start-up costs. You could also choose to work as a mobile massage therapist, bringing your services to your clients' homes or offices. This can be a great option for those who have a hard time finding time to get to a massage studio. Whichever model you choose, make sure you do your research and understand the pros and cons of each before making a decision.
Competitive Landscape
As a massage therapist, it's important to understand the competitive landscape you're entering into. here are a few things to keep in mind: There are a lot of massage therapists out there. According to the American Massage Therapy Association, there are over 300,000 massage therapists in the United States alone. This number is only expected to grow as the popularity of massage therapy continues to increase. The vast majority of massage therapists are self-employed. This means that competition can be fierce, but there are also plenty of opportunities for those who are willing to put in the work. Differentiation is key. As a massage therapist, you need to find a way to stand out from the crowd. This could involve specializing in a certain type of massage, offering unique services, or providing an exceptional customer experience. Location is also important. If you're in a densely populated area, you'll need to be able to compete with other therapists in your area. On the other hand, if you're in a more rural area, you may have less competition. Finally, remember that massage therapy is a service business. This means that your success will ultimately depend on your ability to provide a high-quality service that meets the needs of your clients.
If you're thinking about starting a massage therapist business, there are a few things you should keep in mind. first, you'll need to get the proper training and licensing. once you have that taken care of, you'll need to find a good location and build up a clientele. finally, you'll need to make sure you're marketing your business well. with all of that in mind, it's time to get started on your massage therapist business!

why write a business plan?

A business plan is a critical tool for businesses and startups for a number of reasons:
  • Business Plans can help to articulate and flesh out the business’s goals and objectives. This can be beneficial not only for the business owner, but also for potential investors or partners
  • Business Plans can serve as a roadmap for the business, helping to keep it on track and on target. This is especially important for businesses that are growing and evolving, as it can be easy to get sidetracked without a clear plan in place.
  • Business plans can be a valuable tool for communicating the business’s vision to employees, customers, and other key stakeholders.
  • Business plans are one of the most affordable and straightforward ways of ensuring your business is successful.
  • Business plans allow you to understand your competition better to critically analyze your unique business proposition and differentiate yourself from the market.
  • Business Plans allow you to better understand your customer. Conducting a customer analysis is essential to create better products and services and market more effectively.
  • Business Plans allow you to determine the financial needs of the business leading to a better understanding of how much capital is needed to start the business and how much fundraising is needed.
  • Business Plans allow you to put your business model in words and analyze it further to improve revenues or fill the holes in your strategy.
  • Business plans allow you to attract investors and partners into the business as they can read an explanation about the business.
  • Business plans allow you to position your brand by understanding your company’s role in the marketplace.
  • Business Plans allow you to uncover new opportunities by undergoing the process of brainstorming while drafting your business plan which allows you to see your business in a new light. This allows you to come up with new ideas for products/services, business and marketing strategies.
  • Business Plans allow you to access the growth and success of your business by comparing actual operational results versus the forecasts and assumptions in your business plan. This allows you to update your business plan to a business growth plan and ensure the long-term success and survival of your business.

Business Plan Content


Many people struggle with drafting a business plan and it is necessary to ensure all important sections are present in a business plan:
  1. Executive Summary
  2. Company Overview
  3. Industry Analysis
  4. Consumer Analysis
  5. Competitor Analysis & Advantages
  6. Marketing Strategies & Plan
  7. Plan of Action
  8. Management Team

The financial forecast template is an extensive Microsoft Excel sheet with Sheets on Required Start-up Capital, Salary & Wage Plans, 5-year Income Statement, 5-year Cash-Flow Statement, 5-Year Balance Sheet, 5-Year Financial Highlights and other accounting statements that would cost in excess of £1000 if obtained by an accountant.

The financial forecast has been excluded from the business plan template. If you’d like to receive the financial forecast template for your start-up, please contact us at . Our consultants will be happy to discuss your business plan and provide you with the financial forecast template to accompany your business plan.

Instructions for the Business Plan Template

To complete your perfect Massage Therapist company business plan, fill out the form below and download our Massage Therapist business plan template. The template is a word document that can be edited to include information about your Massage Therapist business. The document contains instructions to complete the business plan and will go over all sections of the plan. Instructions are given in the document in red font and some tips are also included in blue font. The free template includes all sections excluding the financial forecast. If you need any additional help with drafting your business plan from our business plan template, please set up a complimentary 30-minute consultation with one of our consultants.

Ongoing Business Planning


With the growth of your business, your initial goals and plan is bound to change. To ensure the continued growth and success of your business, it is necessary to periodically update your business plan. Your business plan will convert to a business growth plan with versions that are updated every quarter/year. Avvale Consulting recommends that you update your business plan every few months and practice this as a process. Your business is also more likely to grow if you access your performance regularly against your business plans and reassess targets for business growth plans.


Want a Bespoke Business Plan for your Massage Therapist Business?

Our Expertise


Avvale Consulting has extensive experience working with companies in many sectors including the Massage Therapist industry. You can avail a free 30-minute business consultation to ask any questions you have about starting your Massage Therapist business. We would also be happy to create a bespoke Massage Therapist business plan for your Massage Therapist business including a 5-year financial forecast to ensure the success of your Massage Therapist business and raise capital from investors to start your Massage Therapist business. This will include high-value consulting hours with our consultants and multiple value-added products such as investor lists and Angel Investor introductions.


About Us


Avvale Consulting is a leading startup business consulting firm based in London, United Kingdom. Our consultants have years of experience working with startups and have worked with over 300 startups from all around the world. Our team has thousands of business plans, pitch decks and other investment documents for startups leading to over $100 Million raised from various sources. Our business plan templates are the combination of years of startup fundraising and operational experience and can be easily completed by a business owner regardless of their business stage or expertise. So, whether you are a budding entrepreneur or a veteran businessman, download our business plan template and get started on your business growth journey today.