Nursing Agency Business Plan Template

how to start a nursing agency business plan template

Are you interested in starting your own nursing agency Business?

Starting your own nursing agency business can be a great way to become your own boss, control your own schedule, and earn a good income. But it takes more than just being a registered nurse to be successful in this business. You'll need to be organized, have good marketing and business skills, and be able to find and retain clients. In this section, we'll cover the basics of how to start a nursing agency business.
Global Market Size
The global nursing agency business is expected to reach $27.8 billion by 2025 from $18.2 billion in 2020, growing at a CAGR of 9.2% during the forecast period (2020-2025). The major factors driving the growth of this market are the growing geriatric population, rising number of chronic diseases, and the increasing demand for home healthcare services. The nursing agency business provides a number of services such as staffing, home healthcare, and consulting. The staffing services segment is expected to grow at the highest CAGR during the forecast period. This growth can be attributed to the increasing demand for temporary nursing staff from hospitals and other healthcare facilities. The home healthcare segment is expected to grow at the second-highest CAGR during the forecast period. This growth can be attributed to the growing preference for home healthcare services, owing to the advantages they offer such as convenience, cost-effectiveness, and privacy. The nursing agency business is fragmented in nature with a large number of small and medium-sized players accounting for a major share of the market. The key players in this market include Nursefinders (US), Cross Country Nurses (US), AMN Healthcare (US), Medical Solutions (US), and CompHealth (US).
Target Market
If you're thinking about starting a nursing agency business, one of the first questions you need to answer is who your target market is. Who are the potential clients that you hope to serve? There are a number of different ways to define your target market, but one common approach is to consider factors like age, gender, location, and income level. Once you've identified your target market, you can begin to craft your marketing strategy and identify the best ways to reach them. If you're not sure where to start, consider talking to other nursing agency owners or even nurses themselves. They can provide valuable insights into who might be interested in using your services.
Business Model
There are many ways to start a nursing agency business. The most important part is to have a clear and concise business model. This will ensure that your business is running smoothly and efficiently. The following steps will help you create a nursing agency business model:
1. Determine the services that your agency will offer.
2. Create a business plan.
3. Choose a business structure.
4. Register your business with the state.
5. Obtain the necessary licenses and permits.
6. Set up your office space.
7. Hire employees.
8. Promote your business..
Competitive Landscape
As a nurse, you may be interested in starting your own nursing agency business. With the aging population and the increasing demand for health care services, there is a great need for qualified nurses. Starting your own nursing agency can be a rewarding and challenging experience. There are a few things you should consider before starting your own nursing agency business, such as the competitive landscape. The nursing industry is competitive, so it's important to understand the market and what you're up against. There are several national nursing agencies, as well as many smaller regional and local agencies. The largest agencies tend to have the most resources and the most clients, but they may not be the best fit for everyone. It's important to do your research and understand the different types of nursing agencies before deciding which one is right for you. There are many factors to consider, such as size, location, specialty, and clientele. The best way to get started is to contact some of the nursing agencies in your area and get a feel for what they do and how they operate. You can also read reviews online and talk to other nurses to get their opinions. Once you've decided which type of nursing agency you'd like to start, it's time to start planning your business. You'll need to decide on a name, create a business plan, and get started on marketing and advertising. If you're ready to start your own nursing agency business, there's no time like the present!

Licensing Requirements

When starting a nursing agency, it is important to ensure that you obtain all the necessary licenses and certifications required by the state in which you are operating. Every state has different requirements for nursing agencies, so it is important to do your research and make sure that you are compliant with all applicable laws and regulations.


When starting a nursing agency, the cost of getting up and running can be substantial. It is important to consider all of your financing options, such as taking out a loan, obtaining venture capital, or seeking out private investors. It is also important to create a detailed budget that includes not just startup costs but also ongoing operational costs such as staffing, insurance, and technology.


In order for your nursing agency to be successful, you need to get the word out about your services. Developing an effective marketing strategy will help you reach potential customers and make them aware of your services. Consider using traditional methods like print advertising or digital methods such as search engine optimization or social media marketing.

Staffing and Recruitment

A successful nursing agency requires highly qualified staff members who are knowledgeable about the industry and have experience providing care to patients. When recruiting staff for your agency, it is important to ensure that they have the necessary qualifications, experience, and training for the job. Additionally, you should consider background checks and drug screening as part of your hiring process.

Risk Management

Risk management is an important part of running a successful nursing agency. Proper risk management practices can help reduce potential liabilities for both yourself and your clients. Consider implementing policies such as safety protocols or quality assurance measures in order to protect both yourself and those receiving care from your agency.

Insurance and Bonding

Obtaining the proper insurance coverage is essential when running a nursing agency business. In addition to standard liability insurance coverage, consider obtaining specialized coverage that applies specifically to healthcare businesses such as malpractice insurance or professional liability insurance. Additionally, many states require bonding in order to operate a nursing agency business legally so make sure you understand what bonds are required by your state before starting up operations.


Utilizing technology can be a great way to increase efficiency in your nursing agency business operations while also providing a better overall experience for clients and staff members alike. Consider investing in technologies such as electronic health records (EHRs) or patient portals which can help streamline processes while providing secure access to sensitive data. Additionally, consider investing in communication tools like video conferencing or virtual reality which can help connect staff members who may be located remotely from one another or even provide remote care options for patients who cannot physically visit an office location.

Growth Strategies

As your nursing agency grows, it is important to have a plan in place for sustainable growth over time. Consider developing strategies that focus on increasing customer satisfaction by improving service quality or expanding into other markets with similar needs but different demographics in order to reach more potential customers while also diversifying revenue streams over time. Additionally, look into ways of increasing efficiency such as automating certain tasks or implementing new technologies that can help reduce operational costs while still providing high-quality services to customers.
If you're considering starting a nursing agency business, there are a few key things to keep in mind. First, you'll need to make sure you have the financial resources in place to get started. You'll also need to put together a strong business plan and marketing strategy. And finally, you'll need to build a team of qualified nurses who can provide high-quality care to your clients. If you can do all of these things, you'll be well on your way to starting a successful nursing agency business.

Why write a business plan?

A business plan is a critical tool for businesses and startups for a number of reasons:
  • Business Plans can help to articulate and flesh out the business’s goals and objectives. This can be beneficial not only for the business owner, but also for potential investors or partners
  • Business Plans can serve as a roadmap for the business, helping to keep it on track and on target. This is especially important for businesses that are growing and evolving, as it can be easy to get sidetracked without a clear plan in place.
  • Business plans can be a valuable tool for communicating the business’s vision to employees, customers, and other key stakeholders.
  • Business plans are one of the most affordable and straightforward ways of ensuring your business is successful.
  • Business plans allow you to understand your competition better to critically analyze your unique business proposition and differentiate yourself from the market.
  • Business Plans allow you to better understand your customer. Conducting a customer analysis is essential to create better products and services and market more effectively.
  • Business Plans allow you to determine the financial needs of the business leading to a better understanding of how much capital is needed to start the business and how much fundraising is needed.
  • Business Plans allow you to put your business model in words and analyze it further to improve revenues or fill the holes in your strategy.
  • Business plans allow you to attract investors and partners into the business as they can read an explanation about the business.
  • Business plans allow you to position your brand by understanding your company’s role in the marketplace.
  • Business Plans allow you to uncover new opportunities by undergoing the process of brainstorming while drafting your business plan which allows you to see your business in a new light. This allows you to come up with new ideas for products/services, business and marketing strategies.
  • Business Plans allow you to access the growth and success of your business by comparing actual operational results versus the forecasts and assumptions in your business plan. This allows you to update your business plan to a business growth plan and ensure the long-term success and survival of your business.

Business Plan Content


Many people struggle with drafting a business plan and it is necessary to ensure all important sections are present in a business plan:
  1. Executive Summary
  2. Company Overview
  3. Industry Analysis
  4. Consumer Analysis
  5. Competitor Analysis & Advantages
  6. Marketing Strategies & Plan
  7. Plan of Action
  8. Management Team

The financial forecast template is an extensive Microsoft Excel sheet with Sheets on Required Start-up Capital, Salary & Wage Plans, 5-year Income Statement, 5-year Cash-Flow Statement, 5-Year Balance Sheet, 5-Year Financial Highlights and other accounting statements that would cost in excess of £1000 if obtained by an accountant.

The financial forecast has been excluded from the business plan template. If you’d like to receive the financial forecast template for your start-up, please contact us at . Our consultants will be happy to discuss your business plan and provide you with the financial forecast template to accompany your business plan.

Instructions for the Business Plan Template

To complete your perfect nursing agency business plan, fill out the form below and download our nursing agency business plan template. The template is a word document that can be edited to include information about your nursing agency business. The document contains instructions to complete the business plan and will go over all sections of the plan. Instructions are given in the document in red font and some tips are also included in blue font. The free template includes all sections excluding the financial forecast. If you need any additional help with drafting your business plan from our business plan template, please set up a complimentary 30-minute consultation with one of our consultants.

Ongoing Business Planning


With the growth of your business, your initial goals and plan is bound to change. To ensure the continued growth and success of your business, it is necessary to periodically update your business plan. Your business plan will convert to a business growth plan with versions that are updated every quarter/year. Avvale Consulting recommends that you update your business plan every few months and practice this as a process. Your business is also more likely to grow if you access your performance regularly against your business plans and reassess targets for business growth plans.


Want a Bespoke Business Plan for your nursing agency Business?

Our Expertise


Avvale Consulting has extensive experience working with companies in many sectors including the nursing agency industry. You can avail a free 30-minute business consultation to ask any questions you have about starting your nursing agency business. We would also be happy to create a bespoke nursing agency business plan for your nursing agency business including a 5-year financial forecast to ensure the success of your nursing agency business and raise capital from investors to start your nursing agency business. This will include high-value consulting hours with our consultants and multiple value-added products such as investor lists and Angel Investor introductions.


About Us


Avvale Consulting is a leading startup business consulting firm based in London, United Kingdom. Our consultants have years of experience working with startups and have worked with over 300 startups from all around the world. Our team has thousands of business plans, pitch decks and other investment documents for startups leading to over $100 Million raised from various sources. Our business plan templates are the combination of years of startup fundraising and operational experience and can be easily completed by a business owner regardless of their business stage or expertise. So, whether you are a budding entrepreneur or a veteran businessman, download our business plan template and get started on your business growth journey today.