How to start a Custom Phone Case Business?


How to start a custom phone case business plan template

Are you interested in starting your own Custom Phone Case Business?

Starting a custom phone case business can be a great way to tap into a growing market and create a unique product. While there are some big players in the market, there is still room for smaller businesses to make a name for themselves. In this section, we'll give an overview of what you'll need to do to get your business off the ground.
1. Find a niche
2. Create a great product
3. Build a strong brand
4. Create a website and online presence
5. Market your business
Business Plan
Are you an entrepreneur looking for a new business venture? Or maybe you’re a seasoned business owner looking to add a new product line. Either way, starting a custom phone case business could be a great option for you. There is a growing market for custom phone cases, as people are always looking for ways to personalize their devices. And with the rise of ecommerce, it’s easier than ever to get started selling custom phone cases online. In this blog post, we’re going to walk you through everything you need to know to start a custom phone case business, from crafting a business plan to finding the right suppliers. By the end, you’ll be ready to start selling custom phone cases online! Why Start a Custom Phone Case Business? There are plenty of reasons to start a custom phone case business. For one, the market for phone cases is growing. People are increasingly looking for ways to personalize their devices, and phone cases offer a great way to do that. What’s more, starting an online business has never been easier. With the rise of ecommerce platforms like Shopify and WooCommerce, it’s easier
Target Market
When you’re starting a custom phone case business, it’s important to target a market that will be interested in your product. There are a few different ways to go about this. One option is to focus on a specific niche, like phone cases for gamers or for people who have a particular style. This can help you attract a more specific audience and make your product more appealing to them. Another option is to target a specific demographic, like young adults or parents. This can help you reach a larger audience with your product. Once you’ve decided on your target market, it’s important to create marketing materials that appeal to them. This could include creating social media posts, ads, or even creating a custom phone case that’s specifically designed for your target market. By doing this, you’ll be able to reach your target market more effectively and start building a successful custom phone case business.
Business Model
There are a few key things you need to know in order to start a successful custom phone case business. The first is your business model. There are a few different ways to go about this, but the two most common are either dropshipping or manufacturing. Dropshipping is the easier of the two options, as it requires less up-front investment. You simply create an online store and partner with a dropship supplier who will handle all of the manufacturing and shipping for you. The downside to this model is that you will have less control over quality and will likely have higher prices. Manufacturing is the more complex option, but it gives you more control over your product and allows you to sell at a lower price point. You will need to invest in some manufacturing equipment and find a reliable supplier of materials, but this can be a very lucrative option if done correctly. No matter which model you choose, there are a few things you will need in order to get started. First, you will need to create some designs for your cases. You can either do this yourself or hire a designer to do it for you. Next, you will need to set up an online store and start marketing your products.
Competitive Landscape
When it comes to custom phone cases, the competitive landscape is pretty crowded. There are a ton of businesses out there that offer custom phone case services, which can make it tough to stand out from the pack. However, there are a few things you can do to make your custom phone case business stand out from the rest. For starters, focus on quality. There are a lot of cheap custom phone cases out there, but if you focus on offering high-quality cases made from durable materials, you’ll be able to set yourself apart. Additionally, offer a wide range of customization options so that your customers can really make their phone case their own. And finally, make sure your customer service is top-notch so that people keep coming back to your business time and time again.
Costs & Pricing Strategy
The cost of starting a custom phone case business can vary depending on a number of factors. The most important factor is the cost of the phone cases themselves. Phone cases can range in price from a few dollars to over $100. The cost of the phone cases will be the biggest expense for the business. The next biggest expense will be the cost of shipping. Shipping can be done in a number of ways, but the most common and least expensive way is to use USPS. Shipping costs will vary depending on the weight and size of the phone case, but it is typically around $5 per phone case. The last major expense is marketing. Marketing can be done in a number of ways, but the most common and least expensive way is to use social media. Facebook, Instagram, and Twitter are all great platforms to use for marketing. The cost of marketing will vary depending on how much time and effort is put into it. Assuming that the business is run entirely online, the total cost of starting a custom phone case business would be around $500. This includes the cost of the phone cases, shipping, and marketing.
Forming a Legal Entity
If you want to start a Custom Phone Case business, you will need to form a legal entity. This will protect you from personal liability and help you raise money for your business. You can choose to form a sole proprietorship, partnership, limited liability company (LLC), or corporation. Each type of entity has its own pros and cons, so you will need to choose the one that is right for your business. If you are the only owner of your business, a sole proprietorship may be the best option. This type of business is easy to set up and you will not have to deal with much paperwork. However, sole proprietorships offer no personal liability protection, which means that you could be held responsible for debts incurred by your business. Partnerships are similar to sole proprietorships in that they are easy to set up and offer no personal liability protection. If you decide to form a partnership, you will need to choose a business partner who you can trust and who has complementary skills. It is important to have a written partnership agreement that outlines each partner's roles and responsibilities. A limited liability company (LLC) offers personal liability protection and is a good option for a small group of founders.
Opening a Business Bank Account
When you’re ready to start your Custom Phone Case business, one of the first steps is to open a business bank account. This will help you keep your personal and business finances separate and will make it easier to track your expenses and income. To open a business bank account, you’ll need to have the following information and documents:
-Your business name and address
-Your Social Security number or Employer Identification Number (EIN)
-A list of the owners, officers, and directors of the company
-Articles of incorporation or a business license
-A voided check or deposit slip from the account you’ll be using for your business
Once you have all of the required information and documents, you can visit your local bank or credit union to open a business checking account.
Setting up Business Accounting
If you're starting a Custom Phone Case business, one of the first things you need to do is set up your business accounting. This will ensure that you're keeping track of your finances and that you're complying with any financial regulations that apply to your business. Here's a quick guide to setting up your business accounting:
1. Choose an accounting software. There are many different accounting software packages available, so do some research to find one that will suit your needs.
2. Set up your chart of accounts. This is a list of all the categories of income and expenditure that you will track in your accounting system.
3. Set up your bank account. You will need a business bank account to manage your finances effectively.
4. Keep track of your income and expenditure. Make sure you keep accurate records of all money coming in and going out of your business.
5. Prepare and file your tax return. Once a year, you will need to file a tax return for your business. Make sure you keep on top of this so that you don't miss the deadline
Setting up Business Insurance
As a business owner, it is important to protect your company with the proper insurance. When setting up a Custom Phone Case business, you will need to consider the following types of insurance:
-Product liability insurance: This will protect you in the event that a product you designed and printed causes injury or damage.
-Professional liability insurance: This will protect you in the event that a client suffers damages as a result of your work.
-Business property insurance: This will protect your equipment and premises in the event of damage or theft.
-Business interruption insurance: This will protect you in the event that your business has to stop operations due to a covered event.
-Employee dishonesty insurance: This will protect you in the event that an employee steals from your business.
Speak with an insurance agent to determine which policies are right for your business
Setting up a Business Website
If you want to start a Custom Phone Case business, one of the first things you need to do is set up a website. This will be your online home base, where potential customers can learn more about your business and what you have to offer. There are a few key things you need to include on your website:
-An About page: This is where you can tell your story and give potential customers a sense of who you are and what you stand for.
-A portfolio: Showcase your best version on your website so that potential clients can see your work.
-A contact page: Make it easy for people to get in touch with you by including your email address and/or social media links.
-Pricing information: Let visitors know how much you charge for your services.
By having a well-designed website, you’ll be able to attract more customers and grow your Custom Phone Case business
Obtaining the Necessary Permits
If you're starting a business that will involve selling custom phone cases, you'll need to obtain the proper permits. The type of permit you'll need will vary depending on the state you're in, but in general, you'll need a business license and a resale license. You can usually apply for these permits online, and the process is generally pretty straightforward. However, if you have any questions, it's always a good idea to consult with an attorney or accountant who can help you navigate the process.
Setting up a Business Number or Appointment Setter
When you’re ready to start your Custom Phone Case business, one of the first things you need to do is set up a business phone number or an appointment setter. You can use a service like Google Voice to set up a business phone number for your Custom Phone Case business. Google Voice will give you a free business phone number that you can use to make and receive calls. Once you have a business phone number, you can start taking calls from potential customers. When you get a call, be sure to take down the customer’s name, contact information, and what they need. Once you have this information, you can give the customer a call back to discuss the project in more detail and give them a quote.

Marketing and Advertising Strategies

Creating a successful custom phone case business requires a well-thought-out marketing and advertising plan. To reach the maximum number of potential customers, it is important to consider both digital marketing strategies such as SEO and online advertising to effectively promote your products. Utilizing effective keywords in your content will help attract potential customers and optimize your website for higher search engine rankings.

Suppliers and Resources

In order to build a successful custom phone case business, it is essential to have reliable suppliers and resources at your disposal. Researching wholesale suppliers will ensure that you have the necessary materials to create quality products while keeping costs low. Additionally, it is important to identify any other resources necessary for production such as necessary software or printing machines.

Production and Manufacturing

Building a custom phone case business requires an efficient production process. It is important to consider the various manufacturing technologies available as well as the best production methods for creating your custom cases. Investing in the necessary equipment or outsourcing the production process can help streamline your operations and increase profits.

Customer Service

Providing excellent customer service is essential for any business. When running a custom phone case business, it is important to focus on establishing customer relations, resolving customer complaints quickly, and offering helpful advice when necessary. By focusing on customer service practices, you can increase customer loyalty and ultimately drive more sales for your business.

Staffing and Training

When starting a custom phone case business, it is important to focus on hiring the right people who can help you meet your goals. Developing an effective hiring process will ensure that you find the best employees who have the necessary skills and experience needed to run the business successfully. Additionally, providing proper employee training will ensure that they are knowledgeable about their roles and tasks within the company.

Financing Strategies

Securing financing for a custom phone case business requires researching the various financing options available. Consider taking out business loans or seeking investments from venture capitalists if you need additional capital to fund your operations. Additionally, consider other methods of financing such as crowdfunding or leveraging personal savings if you do not have access to traditional sources of funding.

Business Growth Strategies

As your custom phone case business grows, it is important to develop strategies for scaling operations and expanding your customer base. Utilizing effective marketing techniques such as online advertising or email campaigns can help you reach potential customers outside of your local area or target market. Additionally, consider developing relationships with other businesses or influencers who can help promote your products and services.

Risk Management Planning

Assessing risks associated with running a custom phone case business will help you protect yourself financially in the event of unexpected events or losses. Consider purchasing relevant insurance policies that cover different aspects of the business such as product liability insurance or property damage insurance. Additionally, create an emergency response plan in case of any unforeseen events that could potentially disrupt operations or lead to financial losses.

Quality Assurance

Ensuring quality control in a custom phone case business is essential for customer satisfaction and long-term success. Investing in product testing methods such as inspections, simulations, or experiments can help identify potential issues before they reach customers or cause costly delays in production cycles. Additionally, consider implementing quality control processes such as double checking orders before shipping out products or using feedback from customers to improve products over time.
If you're thinking about starting a custom phone case business, there are a few things you need to keep in mind. First, you'll need to find a reliable supplier of phone cases. Next, you'll need to decide on the type of cases you want to sell. Finally, you'll need to create a marketing plan to get the word out about your new business. With a little planning and effort, you can have your own custom phone case business up and running in no time.

Why write a business plan?

A business plan is a critical tool for businesses and startups for a number of reasons:
  • Business Plans can help to articulate and flesh out the business’s goals and objectives. This can be beneficial not only for the business owner, but also for potential investors or partners
  • Business Plans can serve as a roadmap for the business, helping to keep it on track and on target. This is especially important for businesses that are growing and evolving, as it can be easy to get sidetracked without a clear plan in place.
  • Business plans can be a valuable tool for communicating the business’s vision to employees, customers, and other key stakeholders.
  • Business plans are one of the most affordable and straightforward ways of ensuring your business is successful.
  • Business plans allow you to understand your competition better to critically analyze your unique business proposition and differentiate yourself from the market.
  • Business Plans allow you to better understand your customer. Conducting a customer analysis is essential to create better products and services and market more effectively.
  • Business Plans allow you to determine the financial needs of the business leading to a better understanding of how much capital is needed to start the business and how much fundraising is needed.
  • Business Plans allow you to put your business model in words and analyze it further to improve revenues or fill the holes in your strategy.
  • Business plans allow you to attract investors and partners into the business as they can read an explanation about the business.
  • Business plans allow you to position your brand by understanding your company’s role in the marketplace.
  • Business Plans allow you to uncover new opportunities by undergoing the process of brainstorming while drafting your business plan which allows you to see your business in a new light. This allows you to come up with new ideas for products/services, business and marketing strategies.
  • Business Plans allow you to access the growth and success of your business by comparing actual operational results versus the forecasts and assumptions in your business plan. This allows you to update your business plan to a business growth plan and ensure the long-term success and survival of your business.

Business Plan Content


Many people struggle with drafting a business plan and it is necessary to ensure all important sections are present in a business plan:
  1. Executive Summary
  2. Company Overview
  3. Industry Analysis
  4. Consumer Analysis
  5. Competitor Analysis & Advantages
  6. Marketing Strategies & Plan
  7. Plan of Action
  8. Management Team

The financial forecast template is an extensive Microsoft Excel sheet with Sheets on Required Start-up Capital, Salary & Wage Plans, 5-year Income Statement, 5-year Cash-Flow Statement, 5-Year Balance Sheet, 5-Year Financial Highlights and other accounting statements that would cost in excess of £1000 if obtained by an accountant.

The financial forecast has been excluded from the business plan template. If you’d like to receive the financial forecast template for your start-up, please contact us at . Our consultants will be happy to discuss your business plan and provide you with the financial forecast template to accompany your business plan.

Instructions for the Business Plan Template

To complete your perfect Custom Phone Case business plan, fill out the form below and download our Custom Phone Case business plan template. The template is a word document that can be edited to include information about your Custom Phone Case business. The document contains instructions to complete the business plan and will go over all sections of the plan. Instructions are given in the document in red font and some tips are also included in blue font. The free template includes all sections excluding the financial forecast. If you need any additional help with drafting your business plan from our business plan template, please set up a complimentary 30-minute consultation with one of our consultants.

Ongoing Business Planning


With the growth of your business, your initial goals and plan is bound to change. To ensure the continued growth and success of your business, it is necessary to periodically update your business plan. Your business plan will convert to a business growth plan with versions that are updated every quarter/year. Avvale Consulting recommends that you update your business plan every few months and practice this as a process. Your business is also more likely to grow if you access your performance regularly against your business plans and reassess targets for business growth plans.


Want a Bespoke Business Plan for your Custom Phone Case Business?

Our Expertise


Avvale Consulting has extensive experience working with companies in many sectors including the Custom Phone Case industry. You can avail a free 30-minute business consultation to ask any questions you have about starting your Custom Phone Case business. We would also be happy to create a bespoke Custom Phone Case business plan for your Custom Phone Case business including a 5-year financial forecast to ensure the success of your Custom Phone Case business and raise capital from investors to start your Custom Phone Case business. This will include high-value consulting hours with our consultants and multiple value-added products such as investor lists and Angel Investor introductions.


About Us


Avvale Consulting is a leading startup business consulting firm based in London, United Kingdom. Our consultants have years of experience working with startups and have worked with over 300 startups from all around the world. Our team has thousands of business plans, pitch decks and other investment documents for startups leading to over $100 Million raised from various sources. Our business plan templates are the combination of years of startup fundraising and operational experience and can be easily completed by a business owner regardless of their business stage or expertise. So, whether you are a budding entrepreneur or a veteran businessman, download our business plan template and get started on your business growth journey today.