How to start a watch business


How to start a watch business - Watch Business Plan Template

Are you interested in starting your own Watch Business?

Have you ever considered starting your own watch business? It's a great way to make some extra money, or even turn it into a full-time job. But where do you start? There are a few things you need to do to get your watch business off the ground. First, you need to find a niche. What kind of watches do you want to sell? Luxury, sports, fashion? Once you've decided on your niche, you need to find a supplier. You can either buy watches wholesale or manufacture them yourself. Once you have your watches, you need to set up a website or an online store. This is where you'll sell your watches. You'll need to take good quality photos of your watches and write descriptions that sell. You'll also need to set up a payment system so customers can buy your watches. Finally, you need to promote your business. You can do this through social media, online ads, or by partnering with other businesses in your niche. If you follow these steps, you'll be well on your way to starting a successful watch business.
Business Plan
If you're thinking about starting a watch business, the first step is to create a business plan. This will ensure that you have a clear roadmap for your business and will help you secure funding and partnerships. Your business plan should include:
-An executive summary
-A market analysis
-A description of your products or services
-A marketing strategy
-A sales strategy
-A financial plan
If you need help creating your business plan, download our business plan template that can make the process easier. Once you have your business plan, you can start working on making your dream a reality.
Target Market
When starting a watch business, it's important to target the right market. There are a few different ways to go about this. One way is to focus on a niche market. This could be anything from luxury watches to sports watches to vintage watches. By targeting a specific market, you can better tailor your products and marketing to that group of people. Another way to target your market is by price point. You can either focus on the high-end market, the mid-range market, or the budget-friendly market. Again, by tailoring your products and marketing to a specific price point, you'll be more likely to attract customers who are interested in what you have to offer. The last way to target your market is by geographic location. If you're selling online, you can reach people all over the world. However, if you're selling through brick-and-mortar stores, you'll need to focus on a specific geographic area. This could be anything from your local community to a specific city or region. No matter which approach you take, it's important to make sure you're targeting the right market for your business.
Business Model
If you're looking to start a watch business, there are a few different business models you can choose from. You can opt to be a watch designer and manufacture your own watches, or you can become a watch retailer and sell watches from different brands. There are also opportunities to be a watchmaker, servicing and repairing watches.
The first step is to decide which business model you want to pursue. Once you've done that, you can start researching the industry and putting together a business plan.
If you're going to be designing and manufacturing your own watches, you'll need to find a reliable manufacturer who can produce high-quality watches at a reasonable price.
If you're going into retail, you'll need to find suppliers who can provide you with a good selection of watches at competitive prices.
And if you're going into watchmaking, you'll need to find a niche market that you can serve with your skills and expertise. Once you've got your business model figured out and your research done, it's time to start putting together your team.
If you're going to be making your own watches, you'll need to hire designers, engineers, and a production team. 
Competitive Landscape
When starting any business, it's important to understand the competitive landscape. The watch industry is no different.
In order to be successful, you need to understand who your competitors are and what they're offering. There are a few major players in the watch industry, including Rolex, Omega, and TAG Heuer. Each of these brands has a long history and a loyal following. They also have deep pockets, which allows them to invest in marketing and advertising.
In addition to the major brands, there are also a number of smaller, niche brands that cater to specific audiences. For example, MVMT Watches is a popular brand among millennials. Another example is Daniel Wellington, which has become popular among fashion-conscious consumers.
When starting your own watch business, it's important to have a clear understanding of who your competitors are and what they're offering. This will help you position your own brand and find your niche in the market.
Costs & Pricing Strategy
When you’re starting a watch business, costs and pricing strategy are two of the most important considerations. You need to make sure you have enough money to cover the cost of manufacturing or sourcing your watches, and you need to come up with a pricing strategy that will allow you to make a profit. The cost of manufacturing or sourcing a watch can vary widely depending on the type of watch you’re making and where you’re getting your materials. For example, a basic quartz watch can be sourced for as little as $5 per unit, while a more complex mechanical watch can cost $50 or more per unit to manufacture. If you’re working with a limited budget, it’s important to be realistic about the types of watches you can produce. Once you have an idea of your manufacturing costs, you need to come up with a pricing strategy. One common pricing strategy for watches is to price them at 2.5-3 times the cost of manufacturing. So, if your watches cost $50 to manufacture, you would price them at $125-$150. This allows you to cover your costs and make a healthy profit. Another pricing strategy to consider is value-based
Forming a Legal Entity
If you want to start a Watch business, you will need to form a legal entity. This will protect you from personal liability and help you raise money for your business. You can choose to form a sole proprietorship, partnership, limited liability company (LLC), or corporation. Each type of entity has its own pros and cons, so you will need to choose the one that is right for your business. If you are the only owner of your business, a sole proprietorship may be the best option. This type of business is easy to set up and you will not have to deal with much paperwork. However, sole proprietorships offer no personal liability protection, which means that you could be held responsible for debts incurred by your business. Partnerships are similar to sole proprietorships in that they are easy to set up and offer no personal liability protection. If you decide to form a partnership, you will need to choose a business partner who you can trust and who has complementary skills. It is important to have a written partnership agreement that outlines each partner's roles and responsibilities. A limited liability company (LLC) offers personal liability protection and is a good option for a small group of founders. 
Opening a Business Bank Account
When you’re ready to start your Watch business, one of the first steps is to open a business bank account. This will help you keep your personal and business finances separate and will make it easier to track your expenses and income. To open a business bank account, you’ll need to have the following information and documents:
-Your business name and address
-Your Social Security number or Employer Identification Number (EIN)
-A list of the owners, officers, and directors of the company
-Articles of incorporation or a business license
-A voided check or deposit slip from the account you’ll be using for your business
Once you have all of the required information and documents, you can visit your local bank or credit union to open a business checking account.
Setting up Business Accounting
If you're starting a Watch business, one of the first things you need to do is set up your business accounting. This will ensure that you're keeping track of your finances and that you're complying with any financial regulations that apply to your business. Here's a quick guide to setting up your business accounting:
1. Choose an accounting software. There are many different accounting software packages available, so do some research to find one that will suit your needs.
2. Set up your chart of accounts. This is a list of all the categories of income and expenditure that you will track in your accounting system.
3. Set up your bank account. You will need a business bank account to manage your finances effectively.
4. Keep track of your income and expenditure. Make sure you keep accurate records of all money coming in and going out of your business.
5. Prepare and file your tax return. Once a year, you will need to file a tax return for your business. Make sure you keep on top of this so that you don't miss the deadline
Setting up Business Insurance
As a business owner, it is important to protect your company with the proper insurance. When setting up a Watch business, you will need to consider the following types of insurance:
-Product liability insurance: This will protect you in the event that a product you designed and printed causes injury or damage.
-Professional liability insurance: This will protect you in the event that a client suffers damages as a result of your work.
-Business property insurance: This will protect your equipment and premises in the event of damage or theft.
-Business interruption insurance: This will protect you in the event that your business has to stop operations due to a covered event.
-Employee dishonesty insurance: This will protect you in the event that an employee steals from your business.
Speak with an insurance agent to determine which policies are right for your business
Setting up a Business Website
If you want to start a Watch business, one of the first things you need to do is set up a website. This will be your online home base, where potential customers can learn more about your business and what you have to offer. There are a few key things you need to include on your website:
-An About page: This is where you can tell your story and give potential customers a sense of who you are and what you stand for.
-A portfolio: Showcase your best version on your website so that potential clients can see your work.
-A contact page: Make it easy for people to get in touch with you by including your email address and/or social media links.
-Pricing information: Let visitors know how much you charge for your services.
By having a well-designed website, you’ll be able to attract more customers and grow your Watch business
Obtaining the Necessary Permits
You will need to obtain a business permit in order to legally operate your watch business. The process for obtaining a business permit will vary depending on the country and city in which you plan to operate. In the United States, you can apply for a business permit through the Small Business Administration. In order to obtain a business permit, you will need to submit a business plan and provide other documentation, such as proof of business insurance. Once your application is approved, you will be issued a business permit. It is important to note that you may also need to obtain other licenses and permits in order to operate your business, such as a sales tax license or a license to sell watches. Check with your local government to see what licenses and permits are required in your area.
Setting up a Business Number or Appointment Setter
When you’re ready to start your Watch business, one of the first things you need to do is set up a business phone number or an appointment setter. You can use a service like Google Voice to set up a business phone number for your Watch business. Google Voice will give you a free business phone number that you can use to make and receive calls. Once you have a business phone number, you can start taking calls from potential customers. When you get a call, be sure to take down the customer’s name, contact information, and what they need. Once you have this information, you can give the customer a call back to discuss the project in more detail and give them a quote.

Finding Suppliers

When starting a watch business, it is important to research potential suppliers and negotiate contracts with them. This will ensure you have reliable sources for the parts and materials you need to create your products. Setting up contracts with these suppliers can help protect your business from unexpected supply shortages or price changes.

Marketing and Advertising

Creating an effective marketing plan is essential for any watch business. Consider which channels are best suited for your target market, then set up a budget to allocate funds towards advertising and marketing activities.

Hiring Employees

Before you can hire employees, you must first create job descriptions that accurately describe the roles and responsibilities of each position. Then, you can begin the recruiting process which should include interviewing prospective candidates and conducting background checks.

Setting Up Physical Retail Locations

When it comes to setting up physical retail locations, store design and layout are key factors in creating an inviting space for customers. Consider location selection when deciding where to open a store and make sure that the area is accessible to your target market.

Building a Brand

Building a successful watch business requires creating a strong brand identity that stands out from the competition. This includes developing a unique brand voice, designing attractive packaging, and launching creative campaigns that will resonate with your target audience.

Managing Inventory

Managing inventory levels can be challenging for any watch business so it's important to track inventory levels closely. Forecasting demand will help you order supplies in advance so you don't get stuck with excess stock or run out of popular items.

Managing Finances

Establishing good financial management practices is essential for any watch business. This includes managing cash flow, budgeting, and forecasting future financial needs. Also consider establishing a separate business bank account to keep personal and business finances separate.

Business Growth Strategies

Growing a watch business requires more than just offering new products or services; it also involves expanding into new markets or launching campaigns in existing markets. Consider different strategies such as partnering with influencers or expanding your product line in order to reach new customers and increase sales.

Utilizing Technology

Technology can help increase efficiency in any watch business by automating certain processes such as customer service inquiries or stock tracking. Choose the right software and tools to fit your needs and make sure that all systems are properly integrated for maximum efficiency..
If you're thinking of starting a watch business, there are a few key things to keep in mind. First, it's important to have a strong understanding of the market and the competition. Second, you need to have a clear vision for your brand and what it stands for. Finally, it's critical to have a solid business plan in place. With these things in mind, you'll be well on your way to starting a successful watch business.

Why write a business plan?

A business plan is a critical tool for businesses and startups for a number of reasons:
  • Business Plans can help to articulate and flesh out the business’s goals and objectives. This can be beneficial not only for the business owner, but also for potential investors or partners
  • Business Plans can serve as a roadmap for the business, helping to keep it on track and on target. This is especially important for businesses that are growing and evolving, as it can be easy to get sidetracked without a clear plan in place.
  • Business plans can be a valuable tool for communicating the business’s vision to employees, customers, and other key stakeholders.
  • Business plans are one of the most affordable and straightforward ways of ensuring your business is successful.
  • Business plans allow you to understand your competition better to critically analyze your unique business proposition and differentiate yourself from the market.
  • Business Plans allow you to better understand your customer. Conducting a customer analysis is essential to create better products and services and market more effectively.
  • Business Plans allow you to determine the financial needs of the business leading to a better understanding of how much capital is needed to start the business and how much fundraising is needed.
  • Business Plans allow you to put your business model in words and analyze it further to improve revenues or fill the holes in your strategy.
  • Business plans allow you to attract investors and partners into the business as they can read an explanation about the business.
  • Business plans allow you to position your brand by understanding your company’s role in the marketplace.
  • Business Plans allow you to uncover new opportunities by undergoing the process of brainstorming while drafting your business plan which allows you to see your business in a new light. This allows you to come up with new ideas for products/services, business and marketing strategies.
  • Business Plans allow you to access the growth and success of your business by comparing actual operational results versus the forecasts and assumptions in your business plan. This allows you to update your business plan to a business growth plan and ensure the long-term success and survival of your business.

Business Plan Content


Many people struggle with drafting a business plan and it is necessary to ensure all important sections are present in a business plan:
  1. Executive Summary
  2. Company Overview
  3. Industry Analysis
  4. Consumer Analysis
  5. Competitor Analysis & Advantages
  6. Marketing Strategies & Plan
  7. Plan of Action
  8. Management Team

The financial forecast template is an extensive Microsoft Excel sheet with Sheets on Required Start-up Capital, Salary & Wage Plans, 5-year Income Statement, 5-year Cash-Flow Statement, 5-Year Balance Sheet, 5-Year Financial Highlights and other accounting statements that would cost in excess of £1000 if obtained by an accountant.

The financial forecast has been excluded from the business plan template. If you’d like to receive the financial forecast template for your start-up, please contact us at . Our consultants will be happy to discuss your business plan and provide you with the financial forecast template to accompany your business plan.

Instructions for the Business Plan Template

To complete your perfect Watch business plan, fill out the form below and download our Watch business plan template. The template is a word document that can be edited to include information about your Watch business. The document contains instructions to complete the business plan and will go over all sections of the plan. Instructions are given in the document in red font and some tips are also included in blue font. The free template includes all sections excluding the financial forecast. If you need any additional help with drafting your business plan from our business plan template, please set up a complimentary 30-minute consultation with one of our consultants.

Ongoing Business Planning


With the growth of your business, your initial goals and plan is bound to change. To ensure the continued growth and success of your business, it is necessary to periodically update your business plan. Your business plan will convert to a business growth plan with versions that are updated every quarter/year. Avvale Consulting recommends that you update your business plan every few months and practice this as a process. Your business is also more likely to grow if you access your performance regularly against your business plans and reassess targets for business growth plans.


Want a Bespoke Business Plan for your Watch Business?

Our Expertise


Avvale Consulting has extensive experience working with companies in many sectors including the Watch industry. You can avail a free 30-minute business consultation to ask any questions you have about starting your Watch business. We would also be happy to create a bespoke Watch business plan for your Watch business including a 5-year financial forecast to ensure the success of your Watch business and raise capital from investors to start your Watch business. This will include high-value consulting hours with our consultants and multiple value-added products such as investor lists and Angel Investor introductions.


About Us


Avvale Consulting is a leading startup business consulting firm based in London, United Kingdom. Our consultants have years of experience working with startups and have worked with over 300 startups from all around the world. Our team has thousands of business plans, pitch decks and other investment documents for startups leading to over $100 Million raised from various sources. Our business plan templates are the combination of years of startup fundraising and operational experience and can be easily completed by a business owner regardless of their business stage or expertise. So, whether you are a budding entrepreneur or a veteran businessman, download our business plan template and get started on your business growth journey today.