Marketing Plan for Desktop Virtualization Businesses
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Introduction
In today’s rapidly evolving technological landscape, businesses are constantly seeking innovative solutions to enhance productivity and streamline operations. Desktop virtualization has emerged as a game-changing approach that allows organizations to deliver a flexible and efficient desktop environment to users, regardless of their physical location. As the demand for remote work solutions grows, crafting a comprehensive marketing plan for a desktop virtualization business is crucial for standing out in a competitive market. This article will guide you through the essential steps to develop a strategic marketing plan that not only highlights the unique benefits of desktop virtualization but also effectively targets your ideal customer segments, drives engagement, and ultimately boosts sales. Whether you’re a startup venturing into the virtualization space or an established player looking to refine your approach, a well-structured marketing plan will serve as your roadmap to success in this dynamic industry.
Target Audience and Market Segmentation
Understanding the target audience and effectively segmenting the market are crucial steps in crafting a successful marketing plan for a Desktop Virtualization business. This process allows you to tailor your messaging and offerings to meet the specific needs of different customer groups, ultimately enhancing engagement and conversion rates.
Begin by identifying key demographics that are likely to benefit from desktop virtualization solutions. These may include IT managers, business owners, and decision-makers in sectors such as healthcare, finance, education, and remote work environments. Each of these segments has unique requirements and challenges that desktop virtualization can address, such as data security, remote access, and the need for cost-effective IT management.
Next, consider the psychographics of your audience. What are their pain points and motivations? For instance, IT managers may prioritize security and compliance, while business owners might focus on cost savings and productivity improvements. Understanding these factors will help you create targeted marketing messages that resonate with each segment.
Market segmentation can also be approached through firmographics, which includes criteria such as company size, industry, and geographic location. Larger enterprises may require more robust solutions with advanced features, while small to medium-sized businesses might be more focused on affordability and ease of implementation. Tailoring your offerings according to these firmographic factors can significantly enhance your appeal to different market segments.
Additionally, consider the behavioral aspects of your target audience. How do they engage with technology? Are they early adopters of new solutions, or do they prefer proven, established products? Segmenting your audience based on their technology adoption patterns can help you strategize how to introduce your offerings effectively.
Finally, conduct thorough market research to validate your segments. Use surveys, interviews, and industry reports to gather insights into customer preferences and behaviors. This data will not only refine your audience definition but also inform your overall marketing strategy, ensuring that your efforts are aligned with the needs of your target market.
By clearly defining your target audience and segmenting the market, you will be better equipped to develop focused marketing strategies that drive awareness, engagement, and ultimately, sales for your Desktop Virtualization business.
Setting up Key Marketing Objectives
1. Understand Your Target Audience
- Identify the primary customer segments (e.g., small businesses, large enterprises, educational institutions).
- Analyze their needs, pain points, and how desktop virtualization can address them.
- Create detailed buyer personas to tailor your marketing efforts effectively.
2. Conduct a Competitive Analysis
- Research competitors in the desktop virtualization space.
- Identify their strengths, weaknesses, and unique selling propositions (USPs).
- Determine market gaps and opportunities to differentiate your business.
3. Define Your Unique Value Proposition (UVP)
- Clearly articulate what sets your desktop virtualization solutions apart from competitors.
- Focus on benefits like cost savings, enhanced security, scalability, and improved productivity.
- Ensure your UVP resonates with your target audience's needs.
4. Set Specific, Measurable, Achievable, Relevant, and Time-bound (SMART) Goals
- Establish clear marketing objectives, such as increasing website traffic by a certain percentage, generating leads, or improving conversion rates.
- Set realistic deadlines for achieving these goals to keep your marketing efforts on track.
5. Determine Key Performance Indicators (KPIs)
- Identify metrics to track the success of your marketing objectives (e.g., lead generation rate, customer acquisition cost, social media engagement).
- Use KPIs to assess the effectiveness of different marketing strategies and make data-driven adjustments.
6. Allocate Budget and Resources
- Determine the budget for your marketing activities, considering various channels such as content marketing, paid advertising, and social media.
- Assess the resources available, including personnel and technology, to support your marketing initiatives.
7. Develop a Marketing Strategy
- Outline the marketing channels and tactics you will use to achieve your objectives, such as SEO, content marketing, email campaigns, and webinars.
- Plan a content calendar that aligns with your goals and includes valuable resources for your audience.
8. Create a Feedback Loop
- Implement processes to gather feedback from customers and stakeholders regularly.
- Use this feedback to refine your marketing objectives and strategies, ensuring they remain aligned with market trends and customer needs.
9. Review and Revise Objectives Periodically
- Schedule regular reviews of your marketing objectives to assess progress and adapt to changing market conditions.
- Be flexible and willing to pivot your strategy based on performance data and industry developments.
Brand Positioning and Messaging
In the competitive landscape of desktop virtualization, establishing a strong brand positioning and messaging strategy is crucial for attracting and retaining customers. Start by identifying your unique value proposition (UVP), which distinguishes your offerings from competitors. Consider what specific challenges your target audience faces, such as security concerns, cost management, or scalability, and how your solutions address these pain points.
Next, conduct a thorough analysis of your competitors. Understand their positioning, messaging, and customer engagement strategies. This will help you identify gaps in the market that your business can fill and allow you to craft a distinctive narrative around your brand.
Once you have a clear understanding of your UVP and competitive landscape, develop a brand persona that embodies your company’s values and mission. This persona should resonate with your target audience, reflecting their aspirations and pain points. Whether your brand is professional and authoritative or innovative and approachable, ensure that your messaging aligns with this persona.
Create key messaging pillars that highlight the core benefits of your desktop virtualization solutions. Focus on aspects such as enhanced productivity, improved security, and simplified IT management. These pillars should be woven into all marketing materials, ensuring consistency across channels.
Additionally, leverage storytelling to make your messaging more relatable and engaging. Share customer success stories, case studies, and testimonials that illustrate how your desktop virtualization solutions have positively impacted businesses. This not only builds credibility but also helps potential customers envision the benefits they can achieve.
Finally, don’t forget to incorporate SEO best practices into your messaging strategy. Identify relevant keywords that your target audience is searching for and integrate them naturally into your content. This will enhance your online visibility and drive traffic to your website, ultimately supporting your overall marketing objectives.
By carefully crafting your brand positioning and messaging strategy, you can effectively communicate the value of your desktop virtualization solutions, connect with your audience, and differentiate your business in a crowded marketplace.
Digital Marketing Strategies for Desktop Virtualization businesses
When crafting a marketing plan for a Desktop Virtualization business, it's essential to integrate a variety of digital marketing strategies to effectively reach your target audience and drive conversions. Here are some key strategies to consider:
Search Engine Optimization (SEO)
To enhance your online visibility and attract organic traffic, focus on keyword research to identify terms and phrases potential customers are searching for, such as "desktop virtualization solutions," "VDI benefits," or "remote desktop software." Optimize your website content, including landing pages, blog posts, and service descriptions, with these keywords to improve search engine rankings. Additionally, ensure your website is mobile-friendly, loads quickly, and has a clear structure to enhance user experience. Regularly updating your blog with informative articles about industry trends, use cases, and best practices can also establish your authority in the field and attract backlinks from reputable sources.
Social Media Marketing
Leverage social media platforms like LinkedIn, Twitter, and Facebook to engage with your audience and promote your products. Create and share valuable content such as case studies, infographics, webinars, and how-to guides that highlight the advantages of desktop virtualization. Participate in industry-related groups and discussions to build relationships and establish your brand as a thought leader. Additionally, consider using LinkedIn ads to target professionals in sectors that benefit from virtualization, such as IT, finance, and healthcare, directing them to your website or landing pages.
Pay-Per-Click Advertising (PPC)
Invest in PPC campaigns through Google Ads and social media platforms to reach a broader audience quickly. Develop targeted ads that focus on specific customer pain points, such as security, cost savings, or remote work capabilities. Utilize remarketing strategies to reach users who have previously visited your site but did not convert. This keeps your brand top-of-mind and encourages them to return. Ensure that your landing pages are optimized for conversions, with clear calls to action, testimonials, and detailed information about your offerings.
Content Marketing
Develop a robust content marketing strategy that includes whitepapers, eBooks, and videos demonstrating the features and benefits of your virtualization solutions. This content can help nurture leads through the sales funnel and position your company as an expert in the field. Consider hosting webinars or live demos to showcase your product capabilities and answer potential customers' questions in real time.
Email Marketing
Build and maintain an email list of potential leads and existing customers. Send regular newsletters featuring industry news, product updates, and educational content. Personalize your emails based on user behavior and preferences to increase engagement. Drip campaigns can be particularly effective for nurturing leads by delivering targeted content over time based on their interests and interactions with your brand.
Analytics and Performance Tracking
Implement analytics tools such as Google Analytics and social media insights to track the performance of your marketing efforts. Monitor key metrics like website traffic, conversion rates, and social media engagement to understand what strategies work best. Use this data to refine your marketing approach continually, ensuring you’re maximizing ROI and effectively reaching your target audience.
By integrating these digital marketing strategies into your marketing plan, your Desktop Virtualization business can effectively reach, engage, and convert potential clients in a competitive landscape.
Offline Marketing Strategies for Desktop Virtualization businesses
1. Press Releases: Develop and distribute press releases to announce new services, product launches, or significant milestones in your business. Target tech-focused media outlets and local business publications to generate buzz and establish credibility.
2. Industry Events and Trade Shows: Participate in relevant technology trade shows and industry conferences. Set up a booth to showcase your Desktop Virtualization solutions and network with potential clients and partners. Consider sponsoring events to increase visibility.
3. Workshops and Seminars: Host educational workshops or seminars for businesses interested in Desktop Virtualization. Provide valuable insights into the benefits and implementation of virtualization technologies, positioning your business as an industry expert.
4. Networking Events: Attend local business networking events to connect with potential clients and industry peers. Building personal relationships can lead to referrals and new business opportunities.
5. Print Advertising: Invest in print advertising in industry-specific magazines and local business journals. Ensure the ads highlight the unique benefits of your Desktop Virtualization services and include a clear call to action.
6. Direct Mail Campaigns: Create targeted direct mail campaigns to reach potential clients. Use eye-catching designs and informative content that outlines the advantages of Desktop Virtualization, along with a strong offer to encourage inquiries.
7. Customer Testimonials and Case Studies: Develop printed materials that showcase success stories and testimonials from satisfied customers. Distribute these at events or include them in direct mail campaigns to build trust and credibility.
8. Partnerships with IT Consultants: Collaborate with IT consultants and managed service providers who can refer your Desktop Virtualization services to their clients. This can be facilitated through joint marketing efforts and co-hosted events.
9. Community Involvement: Engage in community events or sponsorships that align with your brand values. This can enhance local visibility and demonstrate your commitment to supporting the community.
10. Print Brochures and Flyers: Create informative brochures and flyers that detail your services, benefits, and success stories. Distribute these materials at events, networking meetings, or directly to potential clients.
11. Referral Programs: Establish a referral program that incentivizes existing customers or partners to recommend your Desktop Virtualization services to others. This can be promoted through printed materials and personal outreach.
12. Educational Courses: Offer courses on Desktop Virtualization at local colleges or community centers. This positions your business as a thought leader and helps build relationships with potential clients.
13. Local Trade Associations: Join local trade associations relevant to your target market. Participate in their events and contribute articles to their newsletters or magazines to increase your visibility.
14. Business Sponsorships: Sponsor local business events or organizations that cater to your target demographic. This fosters goodwill and raises awareness about your brand and services.
15. Print Publications: Consider publishing articles or thought leadership pieces in print publications that cater to your target audience, providing insights into Desktop Virtualization trends and best practices.
Sales Funnels and Lead Generation for Desktop Virtualization businesses
Creating a marketing plan for a Desktop Virtualization business involves several key components, particularly in developing effective sales funnels and lead generation strategies.
To begin with, understanding your target audience is crucial. Identify the businesses or sectors that would benefit most from desktop virtualization, such as IT services, remote work environments, or educational institutions. Analyzing their pain points, such as high infrastructure costs or the need for remote accessibility, allows you to tailor your messaging effectively.
The sales funnel for a Desktop Virtualization business typically includes several stages: awareness, interest, consideration, intent, evaluation, and purchase. At the top of the funnel, focus on generating awareness through content marketing, such as blog posts, webinars, and whitepapers that highlight the benefits of desktop virtualization. SEO-optimized content can drive organic traffic to your website and establish your authority in the field.
Once potential customers are aware of your offerings, the next step is to cultivate interest. This can be achieved through targeted email campaigns and engaging social media posts that showcase success stories and case studies. Highlight how your solution addresses specific challenges faced by businesses, providing them with relatable scenarios that resonate with their needs.
In the consideration stage, provide detailed product information through demos, free trials, and comparison guides. Offering these resources helps prospects evaluate your solution against competitors. Implementing a lead magnet, such as a downloadable guide on best practices for desktop virtualization, can also capture contact information and nurture leads further along the funnel.
As prospects move to the intent and evaluation stages, personalized follow-up communication is essential. Utilize marketing automation tools to segment your leads based on their interactions with your content and tailor your outreach accordingly. Highlighting testimonials, case studies, and offering consultations can build trust and guide them toward making a decision.
To drive conversions, ensure that your website has clear calls to action (CTAs) at each stage of the funnel. Simplifying the purchasing process, offering flexible pricing plans, and providing excellent customer support will facilitate a smooth transition from lead to customer.
Additionally, consider leveraging strategic partnerships with complementary businesses, such as cloud service providers or IT consultants. These partnerships can enhance your credibility and expand your reach into new markets.
Finally, continuously analyze and refine your lead generation strategies. Use analytics tools to track the performance of your campaigns, understand where leads are dropping off in the funnel, and adjust your approach accordingly. A/B testing different tactics can also provide insights into what resonates best with your audience.
By implementing a well-structured sales funnel and effective lead generation strategies, your Desktop Virtualization business can attract, engage, and convert potential customers, driving sustainable growth in a competitive market.
Competitive Landscape for Desktop Virtualization businesses
When crafting a marketing plan for a Desktop Virtualization business, understanding the competitive landscape is crucial for identifying opportunities and threats. Start by conducting a thorough competitive analysis to assess key players in the market. This involves identifying major competitors, both direct and indirect, and evaluating their strengths and weaknesses. Tools such as SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) can be instrumental in this process.
Next, examine the market share held by competitors and their customer base. Look into their pricing strategies, product offerings, and unique selling propositions (USPs). This can provide insight into what differentiates your business and how you can position yourself effectively. For instance, if competitors are focused on enterprise solutions, there may be an opportunity to target small to medium-sized businesses with tailored offerings.
Additionally, assess customer reviews and feedback on competitors' products. This will give you a better understanding of what customers value and what pain points remain unaddressed. Pay attention to industry trends, such as the increasing demand for cloud-based solutions or enhanced security measures, as these can influence your positioning strategy.
Evaluate your own capabilities and resources in relation to your competitors. Identify what unique advantages your Desktop Virtualization business offers, such as superior technology, exceptional customer service, or innovative features. Articulating these strengths will help establish a strong market position.
Finally, determine your target audience and their specific needs. By aligning your offerings with the preferences and challenges of your ideal customers, you can carve out a niche in the crowded marketplace. Use this analysis to guide your messaging, branding, and promotional strategies, ensuring that they resonate with your target demographic while clearly differentiating your business from competitors.
Conclusion
In conclusion, crafting an effective marketing plan for a Desktop Virtualization business involves a comprehensive understanding of the target market, clear goal setting, and strategic implementation of various marketing tactics. By focusing on the unique benefits of desktop virtualization, such as cost savings, enhanced security, and flexibility, businesses can position themselves as leaders in this competitive landscape. Regularly analyzing market trends and customer feedback will ensure that your marketing efforts remain relevant and impactful. With a well-structured plan in place, you can not only attract and retain clients but also drive sustained growth and innovation in your Desktop Virtualization offerings. Embrace the power of strategic marketing, and watch your business thrive in this ever-evolving digital environment.
Why Write a Marketing Plan?
A marketing plan is a crucial tool for any business or startup, helping to drive growth, increase brand awareness, and achieve business objectives. Here’s why a well-structured marketing plan is essential:
- Define Your Marketing Goals: Set clear objectives and strategies to achieve them.
- Target the Right Audience: Identify and understand your ideal customers.
- Improve Brand Positioning: Differentiate your business in a competitive market.
- Create a Roadmap for Success: Establish a structured approach to marketing efforts.
- Optimize Marketing Budget: Ensure cost-effective allocation of resources.
- Enhance Digital Presence: Leverage online channels to maximize reach and engagement.
- Track and Measure Success: Use key performance indicators (KPIs) to refine strategies.
- Gain Competitive Advantage: Analyze competitors to develop unique selling propositions.
- Boost Customer Engagement: Build stronger relationships through effective communication.
- Increase Sales and Revenue: Drive conversions with targeted marketing efforts.
Marketing Plan Content
Creating a marketing plan doesn’t have to be overwhelming. Here are the essential sections to include:
- Executive Summary: A high-level overview of the marketing strategy.
- Brand Positioning & Messaging: Define your brand identity and key messages.
- Target Audience & Customer Personas: Identify demographics, interests, and pain points.
- Competitive Analysis: Understand competitors and market trends.
- Marketing Strategies & Channels: Outline digital, content, social media, and offline strategies.
- Budget Allocation & Resources: Plan marketing spend across various channels.
- Key Performance Indicators (KPIs): Define success metrics and tracking methods.
- Implementation Plan & Timeline: Set action steps and deadlines for execution.
Customizable Marketing Plan Template
To create the perfect Desktop Virtualization marketing plan, follow these steps:
- Download the Template: Fill out the form below to access our editable Word document, tailored for Desktop Virtualization businesses.
- Customizable Content: The template includes guidance and examples to help you complete each section.
- Free Consultation: Schedule a complimentary 30-minute session with one of our marketing consultants.
Ongoing Marketing Strategy
Marketing isn’t a one-time effort—it’s an ongoing process. Your strategy should evolve with market trends, customer behaviors, and business objectives. Regularly updating your marketing plan ensures long-term growth and adaptability.
We recommend reviewing and refining your marketing plan every few months to:
- Adjust strategies based on performance data.
- Test new marketing channels and tactics.
- Optimize budget allocation for maximum ROI.
Bespoke Marketing Plan Services
Our Expertise
With extensive experience across industries, including Desktop Virtualization, we offer:
- Free 30-Minute Consultation: Discuss your marketing goals and strategies.
- Customized Marketing Plans: Receive a tailored marketing strategy aligned with your brand and business objectives.
- Data-Driven Insights: Get detailed market research and competitive analysis to support your decisions.
- Marketing Plan Templates: Download fully structured templates that simplify the process of creating your marketing strategy.
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About Us
Avvale Consulting is a leading consultancy in London, UK. With a track record of supporting over 300 startups globally, we specialize in marketing plans, branding, and growth strategies.
Whether you're launching a new brand or scaling an existing one, our templates, courses, and consulting services will help you achieve your marketing goals. Download your marketing plan template today and take the first step toward growing your brand.
Next Steps and FAQs
### FAQ: Creating a Desktop Virtualization Business Marketing Plan
####
1. What is desktop virtualization, and why is it important for businesses? Answer: Desktop virtualization is a technology that allows users to access a virtual desktop environment from various devices, centralizing management and improving security. It is important for businesses as it enhances flexibility, reduces hardware costs, and simplifies IT management. ####
2. Who are the target customers for a desktop virtualization business? Answer: Target customers typically include small to medium-sized enterprises (SMEs), large corporations, educational institutions, and healthcare organizations that require secure, scalable, and accessible desktop solutions. It’s essential to identify specific industries and their unique needs when crafting your marketing strategy. ####
3. What should be included in a marketing plan for a desktop virtualization business? Answer: A comprehensive marketing plan should include an analysis of the market landscape, target audience identification, competitive analysis, branding strategies, marketing channels (digital, social media, email), content marketing strategies, lead generation tactics, and performance metrics for evaluation. ####
4. How can I identify my competition in the desktop virtualization market? Answer: You can identify competitors by conducting market research, analyzing online reviews, and using tools like SEMrush or Ahrefs to examine their web presence. Look for businesses that offer similar services and evaluate their strengths and weaknesses to better position your own offerings. ####
5. What digital marketing strategies are most effective for promoting desktop virtualization services? Answer: Effective strategies include SEO-optimized content creation, pay-per-click (PPC) advertising, social media marketing (especially LinkedIn for B2B), email marketing campaigns, and webinars or virtual demos showcasing the benefits of your services. ####
6. How can I measure the success of my marketing plan? Answer: Success can be measured through key performance indicators (KPIs) such as website traffic, lead conversion rates, customer acquisition costs, return on investment (ROI), and engagement metrics on social media. Utilizing analytics tools will help track these metrics effectively. ####
7. Is content marketing important for a desktop virtualization business? Answer: Yes, content marketing is crucial. By creating informative blogs, case studies, whitepapers, and video tutorials, you can establish authority in the industry, educate your target audience about the benefits of desktop virtualization, and improve your SEO rankings. ####
8. What role does SEO play in the marketing plan? Answer: SEO is vital for increasing your online visibility and attracting organic traffic to your website. By optimizing your website and content for relevant keywords, you can improve your search engine rankings and reach more potential customers searching for virtualization solutions. ####
9. How do I create a budget for my desktop virtualization marketing plan? Answer: Start by assessing your overall business goals and the marketing channels you plan to use. Allocate funds based on past performance and expected ROI from each channel, considering both fixed costs (e.g., website, branding) and variable costs (e.g., advertising, content creation). ####
10. What are some common mistakes to avoid in marketing a desktop virtualization business? Answer: Common mistakes include neglecting customer research, failing to differentiate from competitors, underestimating the importance of a strong online presence, and not measuring or adjusting strategies based on performance data. Always keep your target audience in mind and adapt your approach as needed. By addressing these FAQs, you can build a robust understanding of how to effectively market your desktop virtualization business and
1. What is desktop virtualization, and why is it important for businesses? Answer: Desktop virtualization is a technology that allows users to access a virtual desktop environment from various devices, centralizing management and improving security. It is important for businesses as it enhances flexibility, reduces hardware costs, and simplifies IT management. ####
2. Who are the target customers for a desktop virtualization business? Answer: Target customers typically include small to medium-sized enterprises (SMEs), large corporations, educational institutions, and healthcare organizations that require secure, scalable, and accessible desktop solutions. It’s essential to identify specific industries and their unique needs when crafting your marketing strategy. ####
3. What should be included in a marketing plan for a desktop virtualization business? Answer: A comprehensive marketing plan should include an analysis of the market landscape, target audience identification, competitive analysis, branding strategies, marketing channels (digital, social media, email), content marketing strategies, lead generation tactics, and performance metrics for evaluation. ####
4. How can I identify my competition in the desktop virtualization market? Answer: You can identify competitors by conducting market research, analyzing online reviews, and using tools like SEMrush or Ahrefs to examine their web presence. Look for businesses that offer similar services and evaluate their strengths and weaknesses to better position your own offerings. ####
5. What digital marketing strategies are most effective for promoting desktop virtualization services? Answer: Effective strategies include SEO-optimized content creation, pay-per-click (PPC) advertising, social media marketing (especially LinkedIn for B2B), email marketing campaigns, and webinars or virtual demos showcasing the benefits of your services. ####
6. How can I measure the success of my marketing plan? Answer: Success can be measured through key performance indicators (KPIs) such as website traffic, lead conversion rates, customer acquisition costs, return on investment (ROI), and engagement metrics on social media. Utilizing analytics tools will help track these metrics effectively. ####
7. Is content marketing important for a desktop virtualization business? Answer: Yes, content marketing is crucial. By creating informative blogs, case studies, whitepapers, and video tutorials, you can establish authority in the industry, educate your target audience about the benefits of desktop virtualization, and improve your SEO rankings. ####
8. What role does SEO play in the marketing plan? Answer: SEO is vital for increasing your online visibility and attracting organic traffic to your website. By optimizing your website and content for relevant keywords, you can improve your search engine rankings and reach more potential customers searching for virtualization solutions. ####
9. How do I create a budget for my desktop virtualization marketing plan? Answer: Start by assessing your overall business goals and the marketing channels you plan to use. Allocate funds based on past performance and expected ROI from each channel, considering both fixed costs (e.g., website, branding) and variable costs (e.g., advertising, content creation). ####
10. What are some common mistakes to avoid in marketing a desktop virtualization business? Answer: Common mistakes include neglecting customer research, failing to differentiate from competitors, underestimating the importance of a strong online presence, and not measuring or adjusting strategies based on performance data. Always keep your target audience in mind and adapt your approach as needed. By addressing these FAQs, you can build a robust understanding of how to effectively market your desktop virtualization business and