Generate a Marketing Plan Tailored to Your Business – £49
The Avvale AI Marketing Plan Generator builds a professional, executable 15–25 page marketing plan for your business in under five minutes. Positioning, ideal customer profile, channel selection, budget allocation, content plan, 90-day roadmap and KPIs – all tailored to your industry and business model.
This is the same marketing planning framework our consultants use for paying clients. Productised so founders can stop guessing which channels to invest in and start executing with a plan grounded in real market data.
How It Works
- Describe your business. Enter your industry, business name, product or service, ideal customer and current marketing budget if you have one. About two minutes of input.
- The AI builds a tailored marketing plan. Our system pulls benchmark CAC, channel performance data and customer acquisition patterns specific to your industry, then assembles a plan you can actually execute.
- Download and execute. You receive an editable Word doc and a presentation-ready PDF you can use to brief your team, agency, freelancers or yourself.
What's Inside Your Generated Marketing Plan
- Positioning & Messaging – who you serve, the problem you solve and the unique angle that wins attention in your category.
- Ideal Customer Profile (ICP) – demographic, firmographic and behavioural detail your team can use to brief ads, content and sales.
- Channel Strategy – recommendation of the 2–4 channels that fit your business model, with reasoning and expected payback windows.
- Content Plan – content pillars, formats and a 90-day editorial calendar that ladders up to revenue, not vanity metrics.
- Paid Media Plan – budget allocation across Meta, Google, TikTok, LinkedIn (where relevant) with CAC and ROAS targets.
- Email & Retention Strategy – lifecycle flows, broadcast cadence and lifetime value (LTV) tactics.
- KPIs & Reporting – the 5–7 metrics that actually matter for your stage and how to track them.
- 90-Day Execution Roadmap – week-by-week priorities so you stop planning and start shipping.
Why £49 (And Not £2,000)
A bespoke marketing plan from a strategist or agency typically runs £1,500 to £3,000 and takes two to four weeks. Generic templates cost £10 to £25 and require you to figure out which channels to test yourself. We sit in the middle: AI does the strategic work in five minutes using live channel benchmarks for your industry, you spend an hour personalising. The result is an executable plan at the price of a decent dinner out.
Who This Is For
- Founders bootstrapping their own marketing without an agency
- Newly funded startups deciding where to put the first marketing dollars
- Small business owners who need a coherent plan to brief a freelancer or agency
- Marketing managers building their next quarter's plan and looking for a credible starting point
Why Avvale
Avvale Consulting has built and executed marketing plans for 300+ startups since 2015. The AI Marketing Plan Generator is the productised version of our consulting methodology.
If you need a deeper strategic plan – custom market sizing, bespoke positioning research, agency brief writing – upgrade to our Bespoke Marketing Plan service (£800) after generating your first draft here.
Frequently Asked Questions
How long is the AI-generated marketing plan?
Typically 15–25 pages, depending on industry. Includes positioning, ICP, channel strategy, content plan, budget allocation, 90-day execution roadmap and KPIs.
What is the difference between this and the Bespoke Marketing Plan (£800)?
The AI tool produces an executable first-draft plan in five minutes at £49. The bespoke service is a 2–3 week engagement where our strategists build a fully custom plan with bespoke positioning research, custom personas and agency-ready briefs – typically used by businesses with marketing budgets above £5k/month.
Which channels does the marketing plan cover?
All major channels: organic search (SEO), paid search, paid social (Meta, TikTok, LinkedIn), email, affiliates, partnerships, PR, content marketing, influencer marketing and community. The plan recommends the 2–4 best channels for your specific business based on industry data.
Can I use this for a B2B SaaS, ecommerce store, or local service business?
Yes. The generator tailors the channel mix, KPIs and budget allocation to your business model. We have built plans for B2B SaaS, DTC ecommerce, local services, agencies, restaurants, SaaS-with-services and marketplaces.
Does the plan include a marketing budget?
Yes. You get an indicative monthly budget allocation across channels, customer acquisition cost (CAC) targets and ROI expectations. You can adjust based on your runway.
Can I export and edit the marketing plan?
Yes. You download an editable Word document plus a presentation-ready PDF. Refine the content, adjust the budget and brief your team or agency.
Who built this tool?
Avvale Consulting. Our team has built and executed marketing plans for 300+ startups across SaaS, ecommerce, consumer brands and B2B services since 2015.
Ready to generate your marketing plan?
Click Add to Cart, complete the £49 checkout, then enter your industry and business details on the form. Your tailored marketing plan will be in your inbox in minutes.