How to start a Greeting Card Business?


how to start a greeting card  business plan template

Are you interested in starting your own Greeting Card Business?

Starting a greeting card business can be a fun and rewarding way to be your own boss and make a living doing something you love. Whether you're a seasoned pro or just getting started, there are a few things you'll need to do to get things up and running. In this section, we'll go over the basics of starting a greeting card business, from crafting your designs to finding the right printing partner. So let's get started!
Business Plan
If you're thinking about starting a greeting card business, the first thing you need to do is create a business plan. This will help you map out the steps you need to take to get your business up and running, and it will also give you a clear idea of what your costs will be. To start, you'll need to decide what kind of greeting cards you want to sell. There are many different kinds of cards available, so take some time to browse the options and find the ones that best fit your style and vision for your business. Once you've decided on the type of cards you want to sell, it's time to start thinking about your target market. Who are the people that will be most interested in buying your cards? Think about where your target market shops, what kind of events they attend, and what kind of social media platforms they use. You can use this information to help you decide where to sell your cards and how to market them. You'll also need to consider the costs of printing and shipping your cards, as well as any other costs associated with running your business. Once you have a good understanding of your costs and your target market, you can start putting together your business
Target Market
When starting a greeting card business, it is important to target a market. This can be done by considering the following:
-Who is your target market?
-What are their needs and wants?
-What are their demographics?
By targeting a specific market, you will be able to better tailor your products and marketing to them, which will in turn lead to more sales.
Business Model
There are a few different ways to start a greeting card business. The most popular option is to start your own company from scratch. However, there are a few other ways to get involved in the industry. One option is to purchase an existing greeting card company. This can be a great option if you find the right company that is a good fit for your own personal goals and vision. Another option is to work for a greeting card company. This can be a great way to get your foot in the door and learn about the industry before starting your own company. Whichever route you decide to take, there are a few things you will need to do to get your business up and running.
1. Find your niche. The first step is to find your niche. What kind of cards do you want to make? What is your target market? What are your unique selling points? Once you have answers to these questions, you can start to build your business around them.
2. Create a business plan. The next step is to create a business plan. This will help you map out your goals, strategies, and how you plan on achieving them. Your business plan should.
Competitive Landscape
If you're looking to start a greeting card business, you'll need to be aware of the competitive landscape. There are many established companies in the market, such as Hallmark, American Greetings, and Papyrus. To succeed, you'll need to offer something unique that sets your cards apart. Perhaps you could focus on a niche market, such as cards for pet lovers or for people with specific interests. Or you could create custom cards for special occasions. Whatever approach you take, make sure your cards are high-quality and offer a unique message or design. With so many options available to consumers, you'll need to stand out from the competition to succeed.
Costs & Pricing Strategy
There are a few things you'll need to take into account when pricing your greeting cards. The cost of materials, time spent creating the cards, shipping, and marketing all play a role in how much you'll need to charge. The cost of materials can be broken down into the cost of the cardstock, envelopes, and any embellishments you might use. You can find good quality cardstock at your local craft store, or online. Envelopes can also be found at craft stores, or you can make your own. If you're using any special embellishments, like beads or embossing powder, those will need to be factored in as well. Your time is also worth something! How much you charge per card will depend on how long it takes you to make it. If you're able to make a card in 5 minutes, you can charge less than someone who takes 30 minutes to make a similar card. Shipping costs will also play a role in pricing your cards. If you're planning on selling online, you'll need to factor in the cost of shipping supplies and postage. If you're selling in person, you might not have any shipping costs,
Forming a Legal Entity
If you want to start a Greeting Card business, you will need to form a legal entity. This will protect you from personal liability and help you raise money for your business. You can choose to form a sole proprietorship, partnership, limited liability company (LLC), or corporation. Each type of entity has its own pros and cons, so you will need to choose the one that is right for your business. If you are the only owner of your business, a sole proprietorship may be the best option. This type of business is easy to set up and you will not have to deal with much paperwork. However, sole proprietorships offer no personal liability protection, which means that you could be held responsible for debts incurred by your business. Partnerships are similar to sole proprietorships in that they are easy to set up and offer no personal liability protection. If you decide to form a partnership, you will need to choose a business partner who you can trust and who has complementary skills. It is important to have a written partnership agreement that outlines each partner's roles and responsibilities. A limited liability company (LLC) offers personal liability protection and is a good option for a small group of founders.
Opening a Business Bank Account
When you’re ready to start your Greeting Card business, one of the first steps is to open a business bank account. This will help you keep your personal and business finances separate and will make it easier to track your expenses and income. To open a business bank account, you’ll need to have the following information and documents:
-Your business name and address
-Your Social Security number or Employer Identification Number (EIN)
-A list of the owners, officers, and directors of the company
-Articles of incorporation or a business license
-A voided check or deposit slip from the account you’ll be using for your business
Once you have all of the required information and documents, you can visit your local bank or credit union to open a business checking account.
Setting up Business Accounting
If you're starting a Greeting Card business, one of the first things you need to do is set up your business accounting. This will ensure that you're keeping track of your finances and that you're complying with any financial regulations that apply to your business. Here's a quick guide to setting up your business accounting:
1. Choose an accounting software. There are many different accounting software packages available, so do some research to find one that will suit your needs.
2. Set up your chart of accounts. This is a list of all the categories of income and expenditure that you will track in your accounting system.
3. Set up your bank account. You will need a business bank account to manage your finances effectively.
4. Keep track of your income and expenditure. Make sure you keep accurate records of all money coming in and going out of your business.
5. Prepare and file your tax return. Once a year, you will need to file a tax return for your business. Make sure you keep on top of this so that you don't miss the deadline
Setting up Business Insurance
As a business owner, it is important to protect your company with the proper insurance. When setting up a Greeting Card business, you will need to consider the following types of insurance: -Product liability insurance: This will protect you in the event that a product you designed and printed causes injury or damage.
-Professional liability insurance: This will protect you in the event that a client suffers damages as a result of your work.
-Business property insurance: This will protect your equipment and premises in the event of damage or theft.
-Business interruption insurance: This will protect you in the event that your business has to stop operations due to a covered event.
-Employee dishonesty insurance: This will protect you in the event that an employee steals from your business.
Speak with an insurance agent to determine which policies are right for your business
Setting up a Business Website
If you want to start a Greeting Card business, one of the first things you need to do is set up a website. This will be your online home base, where potential customers can learn more about your business and what you have to offer. There are a few key things you need to include on your website:
-An About page: This is where you can tell your story and give potential customers a sense of who you are and what you stand for.
-A portfolio: Showcase your best version on your website so that potential clients can see your work.
-A contact page: Make it easy for people to get in touch with you by including your email address and/or social media links.
-Pricing information: Let visitors know how much you charge for your services.
By having a well-designed website, you’ll be able to attract more customers and grow your Greeting Card business
Obtaining the Necessary Permits
If you're thinking about starting a greeting card business, the first step is to obtain the necessary permits. Depending on your location, you may need a business license, a resale license, and/or a permit to operate your business. To get started, contact your local business licensing office and ask about the requirements for starting a greeting card business. They will be able to tell you what permits you need and how to go about obtaining them. Once you have all the necessary permits, you can start planning your business!
Setting up a Business Number or Appointment Setter
When you’re ready to start your Greeting Card business, one of the first things you need to do is set up a business phone number or an appointment setter. You can use a service like Google Voice to set up a business phone number for your Greeting Card business. Google Voice will give you a free business phone number that you can use to make and receive calls. Once you have a business phone number, you can start taking calls from potential customers. When you get a call, be sure to take down the customer’s name, contact information, and what they need. Once you have this information, you can give the customer a call back to discuss the project in more detail and give them a quote.
If you're thinking about starting a greeting card business, there are a few things you need to do to get started. First, you need to find a niche or market for your cards. You can specialize in a certain holiday, event, or type of card. Once you've found your market, you need to create a brand for your business. This includes designing a logo, choosing a name, and developing a tagline. Once you have your brand in place, you need to start marketing your cards. You can do this online, through social media, or by exhibiting at trade shows. Finally, you need to print your cards and get them into the hands of your customers. If you follow these steps, you'll be on your way to starting a successful greeting card business.

Why write a business plan?

A business plan is a critical tool for businesses and startups for a number of reasons:
  • Business Plans can help to articulate and flesh out the business’s goals and objectives. This can be beneficial not only for the business owner, but also for potential investors or partners
  • Business Plans can serve as a roadmap for the business, helping to keep it on track and on target. This is especially important for businesses that are growing and evolving, as it can be easy to get sidetracked without a clear plan in place.
  • Business plans can be a valuable tool for communicating the business’s vision to employees, customers, and other key stakeholders.
  • Business plans are one of the most affordable and straightforward ways of ensuring your business is successful.
  • Business plans allow you to understand your competition better to critically analyze your unique business proposition and differentiate yourself from the market.
  • Business Plans allow you to better understand your customer. Conducting a customer analysis is essential to create better products and services and market more effectively.
  • Business Plans allow you to determine the financial needs of the business leading to a better understanding of how much capital is needed to start the business and how much fundraising is needed.
  • Business Plans allow you to put your business model in words and analyze it further to improve revenues or fill the holes in your strategy.
  • Business plans allow you to attract investors and partners into the business as they can read an explanation about the business.
  • Business plans allow you to position your brand by understanding your company’s role in the marketplace.
  • Business Plans allow you to uncover new opportunities by undergoing the process of brainstorming while drafting your business plan which allows you to see your business in a new light. This allows you to come up with new ideas for products/services, business and marketing strategies.
  • Business Plans allow you to access the growth and success of your business by comparing actual operational results versus the forecasts and assumptions in your business plan. This allows you to update your business plan to a business growth plan and ensure the long-term success and survival of your business.

Business Plan Content


Many people struggle with drafting a business plan and it is necessary to ensure all important sections are present in a business plan:
  1. Executive Summary
  2. Company Overview
  3. Industry Analysis
  4. Consumer Analysis
  5. Competitor Analysis & Advantages
  6. Marketing Strategies & Plan
  7. Plan of Action
  8. Management Team

The financial forecast template is an extensive Microsoft Excel sheet with Sheets on Required Start-up Capital, Salary & Wage Plans, 5-year Income Statement, 5-year Cash-Flow Statement, 5-Year Balance Sheet, 5-Year Financial Highlights and other accounting statements that would cost in excess of £1000 if obtained by an accountant.

The financial forecast has been excluded from the business plan template. If you’d like to receive the financial forecast template for your start-up, please contact us at . Our consultants will be happy to discuss your business plan and provide you with the financial forecast template to accompany your business plan.

Instructions for the Business Plan Template

To complete your perfect Greeting Card business plan, fill out the form below and download our Greeting Card business plan template. The template is a word document that can be edited to include information about your Greeting Card business. The document contains instructions to complete the business plan and will go over all sections of the plan. Instructions are given in the document in red font and some tips are also included in blue font. The free template includes all sections excluding the financial forecast. If you need any additional help with drafting your business plan from our business plan template, please set up a complimentary 30-minute consultation with one of our consultants.

Ongoing Business Planning


With the growth of your business, your initial goals and plan is bound to change. To ensure the continued growth and success of your business, it is necessary to periodically update your business plan. Your business plan will convert to a business growth plan with versions that are updated every quarter/year. Avvale Consulting recommends that you update your business plan every few months and practice this as a process. Your business is also more likely to grow if you access your performance regularly against your business plans and reassess targets for business growth plans.


Want a Bespoke Business Plan for your Greeting Card Business?

Our Expertise


Avvale Consulting has extensive experience working with companies in many sectors including the Greeting Card industry. You can avail a free 30-minute business consultation to ask any questions you have about starting your Greeting Card business. We would also be happy to create a bespoke Greeting Card business plan for your Greeting Card business including a 5-year financial forecast to ensure the success of your Greeting Card business and raise capital from investors to start your Greeting Card business. This will include high-value consulting hours with our consultants and multiple value-added products such as investor lists and Angel Investor introductions.


About Us


Avvale Consulting is a leading startup business consulting firm based in London, United Kingdom. Our consultants have years of experience working with startups and have worked with over 300 startups from all around the world. Our team has thousands of business plans, pitch decks and other investment documents for startups leading to over $100 Million raised from various sources. Our business plan templates are the combination of years of startup fundraising and operational experience and can be easily completed by a business owner regardless of their business stage or expertise. So, whether you are a budding entrepreneur or a veteran businessman, download our business plan template and get started on your business growth journey today.