How to start a toy store business


How to start a Toy Store Business - Toy Store Business Plan Template

Are you interested in starting your own Toy Store Business?

If you're passionate about toys and want to start your own business, then a toy store could be the perfect fit for you! In this blog post, we'll give you an overview of what it takes to start a toy store business, from researching the market to finding the right location to stocking your shelves. We'll also provide some tips on how to market your new business and make it a success. So if you're ready to bring your toy-selling dreams to life, read on!
Business Plan
If you're thinking about starting a toy store, the first step is to create a business plan. This will help you figure out how much money you need to start your business, what your expenses will be, and how you can generate revenue. To start, you'll need to research the toy market and decide what type of toys you want to sell. You'll also need to find a good location for your store and figure out how to get the word out about your business. Once you've got all of that figured out, you can start putting together your business plan. This should include your financial goals, your marketing strategy, and a detailed description of your business. If you need help getting started, there are plenty of resources available online and in books about starting a toy store. With a little planning and some hard work, you can turn your dream of owning a toy store into a reality.
Target Market
When starting a toy store business, it is important to consider who your target market is. There are a few different ways to identify your target market. First, you can think about the age group of your potential customers. Are you targeting parents with young children? Or are you targeting older children and adults who are looking for toys for themselves or as gifts? You can also consider other factors such as location and income level. For example, you might want to open a toy store in a high-traffic area like a mall or an affluent neighborhood. Or you might want to focus on online sales to reach a wider audience. Once you have a good idea of who your target market is, you can start thinking about what types of toys they would be interested in. Do your research and find out what the latest trends are and what popular toys are selling well. You can also look for niche markets that might be interested in specific types of toys. For example, collectors or people with certain interests might be willing to pay more for certain items. Keep your target market in mind when stocking your shelves and promoting your business. By catering to their needs, you’ll be more likely to attract customers and build a
Business Model
When starting a Toy Store business, the first thing you need to do is determine your business model. There are a few different ways to go about this, and the model you choose will ultimately depend on your goals and preferences. One option is to sell toys online. This can be a great way to reach a larger audience and generate more sales. You’ll need to invest in a good eCommerce platform and make sure your website is optimised for search engine ranking. Another option is to open a brick-and-mortar store. This will require more initial investment, but can be a great way to build a loyal customer base. You’ll need to find a good location and make sure your store is appealing and well-stocked. whichever model you choose, make sure you do your research and planning beforehand to increase your chances of success..
Competitive Landscape
The toy store business is a very competitive landscape. There are a few big players in the industry, and many small mom and pop shops. In order to be successful in this business, you need to offer something unique that will set you apart from the competition. One way to do this is to focus on a niche market. For example, you could specialize in eco-friendly toys, or toys for children with special needs. By catering to a specific market, you can become the go-to store for that type of toy, and build a loyal customer base. Another way to stand out from the competition is to offer exceptional customer service. This can include things like free gift wrapping, or same-day delivery. Going the extra mile for your customers will make them more likely to come back to your store in the future. Finally, you need to make sure that your store is well-organized and visually appealing. This will create a welcoming environment for shoppers, and make it easy for them to find what they're looking for. A neat and tidy store will also give off the impression that you are a professional and reliable business, which will instill confidence in potential customers.
Costs & Pricing Strategy
When starting any business, it is important to have a clear understanding of the associated costs. This is especially true for a toy store business, as there are many different types of costs that can be incurred. Here is a breakdown of some of the most important costs to consider when starting a toy store business:
1. Rent/Lease Costs: The first and possibly most important cost to consider is the cost of renting or leasing a space for your store. This will be your biggest overhead cost, so it is important to shop around and compare prices before signing a lease.
2. Inventory Costs: The next cost to consider is the cost of purchasing inventory for your store. This will vary depending on the types of toys you sell, but it is important to factor in both the initial cost of purchasing inventory as well as the ongoing cost of replenishing your stock.
3. Labor Costs: Another important cost to consider is the cost of labor. This includes the costs of hiring employees to work in your store as well as the costs of training them.
4. Marketing Costs: Finally, you will also need to factor in the costs of marketing your store. This includes everything from advertising to promotional items.
Forming a Legal Entity
If you want to start a Toy Store business, you will need to form a legal entity. This will protect you from personal liability and help you raise money for your business. You can choose to form a sole proprietorship, partnership, limited liability company (LLC), or corporation. Each type of entity has its own pros and cons, so you will need to choose the one that is right for your business. If you are the only owner of your business, a sole proprietorship may be the best option. This type of business is easy to set up and you will not have to deal with much paperwork. However, sole proprietorships offer no personal liability protection, which means that you could be held responsible for debts incurred by your business. Partnerships are similar to sole proprietorships in that they are easy to set up and offer no personal liability protection. If you decide to form a partnership, you will need to choose a business partner who you can trust and who has complementary skills. It is important to have a written partnership agreement that outlines each partner's roles and responsibilities. A limited liability company (LLC) offers personal liability protection and is a good option for a small group of founders. div>
Opening a Business Bank Account
When you’re ready to start your Toy Store business, one of the first steps is to open a business bank account. This will help you keep your personal and business finances separate and will make it easier to track your expenses and income. To open a business bank account, you’ll need to have the following information and documents:
-Your business name and address
-Your Social Security number or Employer Identification Number (EIN)
-A list of the owners, officers, and directors of the company
-Articles of incorporation or a business license
-A voided check or deposit slip from the account you’ll be using for your business
Once you have all of the required information and documents, you can visit your local bank or credit union to open a business checking account.
Setting up Business Accounting
Setting up Business Insurance
As a business owner, it is important to protect your company with the proper insurance. When setting up a Toy Store business, you will need to consider the following types of insurance:
-Product liability insurance: This will protect you in the event that a product you designed and printed causes injury or damage.
-Professional liability insurance: This will protect you in the event that a client suffers damages as a result of your work.
-Business property insurance: This will protect your equipment and premises in the event of damage or theft.
-Business interruption insurance: This will protect you in the event that your business has to stop operations due to a covered event.
-Employee dishonesty insurance: This will protect you in the event that an employee steals from your business.
Speak with an insurance agent to determine which policies are right for your business
Setting up a Business Website
If you want to start a Toy Store business, one of the first things you need to do is set up a website. This will be your online home base, where potential customers can learn more about your business and what you have to offer. There are a few key things you need to include on your website:
-An About page: This is where you can tell your story and give potential customers a sense of who you are and what you stand for.
-A portfolio: Showcase your best version on your website so that potential clients can see your work.
-A contact page: Make it easy for people to get in touch with you by including your email address and/or social media links
-Pricing information: Let visitors know how much you charge for your services.
By having a well-designed website, you’ll be able to attract more customers and grow your Toy Store business
Obtaining the Necessary Permits
If you’re planning on opening a toy store, you’ll need to obtain the necessary permits from your local municipality. Depending on the location of your store, you may need a business license, a zoning permit, and/or a sales tax permit. You can usually obtain a business license by filling out an application at your city or county clerk’s office. The application will require basic information about your business, such as the business name and address. A zoning permit is necessary if you plan on opening your store in a commercial zone. This permit ensures that your business will not violate any zoning ordinances. You can usually obtain a zoning permit by submitting an application to your city or county planning department. A sales tax permit is required if you plan on selling taxable items, such as toys. This permit allows you to collect sales tax from your customers and remit it to the state. You can obtain a sales tax permit by registering with your state’s tax agency.
Setting up a Business Number or Appointment Setter
When you’re ready to start your Toy Store business, one of the first things you need to do is set up a business phone number or an appointment setter. You can use a service like Google Voice to set up a business phone number for your Toy Store business. Google Voice will give you a free business phone number that you can use to make and receive calls. Once you have a business phone number, you can start taking calls from potential customers. When you get a call, be sure to take down the customer’s name, contact information, and what they need. Once you have this information, you can give the customer a call back to discuss the project in more detail and give them a quote.
If you're thinking about starting a Toy Store business, there are a few things to keep in mind. First, you'll need to create a business plan and determine your start-up costs. Next, you'll need to find the right location for your store and obtain the necessary permits and licenses. Finally, you'll need to stock your store with the right inventory. By following these steps, you'll be on your way to starting a successful Toy Store business.

Why write a business plan?

A business plan is a critical tool for businesses and startups for a number of reasons:
  • Business Plans can help to articulate and flesh out the business’s goals and objectives. This can be beneficial not only for the business owner, but also for potential investors or partners
  • Business Plans can serve as a roadmap for the business, helping to keep it on track and on target. This is especially important for businesses that are growing and evolving, as it can be easy to get sidetracked without a clear plan in place.
  • Business plans can be a valuable tool for communicating the business’s vision to employees, customers, and other key stakeholders.
  • Business plans are one of the most affordable and straightforward ways of ensuring your business is successful.
  • Business plans allow you to understand your competition better to critically analyze your unique business proposition and differentiate yourself from the market.
  • Business Plans allow you to better understand your customer. Conducting a customer analysis is essential to create better products and services and market more effectively.
  • Business Plans allow you to determine the financial needs of the business leading to a better understanding of how much capital is needed to start the business and how much fundraising is needed.
  • Business Plans allow you to put your business model in words and analyze it further to improve revenues or fill the holes in your strategy.
  • Business plans allow you to attract investors and partners into the business as they can read an explanation about the business.
  • Business plans allow you to position your brand by understanding your company’s role in the marketplace.
  • Business Plans allow you to uncover new opportunities by undergoing the process of brainstorming while drafting your business plan which allows you to see your business in a new light. This allows you to come up with new ideas for products/services, business and marketing strategies.
  • Business Plans allow you to access the growth and success of your business by comparing actual operational results versus the forecasts and assumptions in your business plan. This allows you to update your business plan to a business growth plan and ensure the long-term success and survival of your business.

Business Plan Content


Many people struggle with drafting a business plan and it is necessary to ensure all important sections are present in a business plan:
  1. Executive Summary
  2. Company Overview
  3. Industry Analysis
  4. Consumer Analysis
  5. Competitor Analysis & Advantages
  6. Marketing Strategies & Plan
  7. Plan of Action
  8. Management Team

The financial forecast template is an extensive Microsoft Excel sheet with Sheets on Required Start-up Capital, Salary & Wage Plans, 5-year Income Statement, 5-year Cash-Flow Statement, 5-Year Balance Sheet, 5-Year Financial Highlights and other accounting statements that would cost in excess of £1000 if obtained by an accountant.

The financial forecast has been excluded from the business plan template. If you’d like to receive the financial forecast template for your start-up, please contact us at . Our consultants will be happy to discuss your business plan and provide you with the financial forecast template to accompany your business plan.

Instructions for the Business Plan Template

To complete your perfect Toy Store business plan, fill out the form below and download our Toy Store business plan template. The template is a word document that can be edited to include information about your Toy Store business. The document contains instructions to complete the business plan and will go over all sections of the plan. Instructions are given in the document in red font and some tips are also included in blue font. The free template includes all sections excluding the financial forecast. If you need any additional help with drafting your business plan from our business plan template, please set up a complimentary 30-minute consultation with one of our consultants.

Ongoing Business Planning


With the growth of your business, your initial goals and plan is bound to change. To ensure the continued growth and success of your business, it is necessary to periodically update your business plan. Your business plan will convert to a business growth plan with versions that are updated every quarter/year. Avvale Consulting recommends that you update your business plan every few months and practice this as a process. Your business is also more likely to grow if you access your performance regularly against your business plans and reassess targets for business growth plans.


Want a Bespoke Business Plan for your Toy Store Business?

Our Expertise


Avvale Consulting has extensive experience working with companies in many sectors including the Toy Store industry. You can avail a free 30-minute business consultation to ask any questions you have about starting your Toy Store business. We would also be happy to create a bespoke Toy Store business plan for your Toy Store business including a 5-year financial forecast to ensure the success of your Toy Store business and raise capital from investors to start your Toy Store business. This will include high-value consulting hours with our consultants and multiple value-added products such as investor lists and Angel Investor introductions.


About Us


Avvale Consulting is a leading startup business consulting firm based in London, United Kingdom. Our consultants have years of experience working with startups and have worked with over 300 startups from all around the world. Our team has thousands of business plans, pitch decks and other investment documents for startups leading to over $100 Million raised from various sources. Our business plan templates are the combination of years of startup fundraising and operational experience and can be easily completed by a business owner regardless of their business stage or expertise. So, whether you are a budding entrepreneur or a veteran businessman, download our business plan template and get started on your business growth journey today.