Social media strategy without the full-service price tag
If you have internal capacity to execute but lack the strategic framework to do it well, the Social Strategist Package is the strategy-only engagement covering positioning, content pillars, channel plan, KPI framework and a 12-week roadmap.
Your team or freelancer executes; Avvale gives them a strategy worth executing.
What's Included
Every engagement delivers concrete artefacts you can use immediately.
- Social positioning and brand voice document
- Content pillar framework with topic clusters
- Channel plan: recommended 2-4 channels with reasoning
- Content calendar template for 12 weeks
- KPI framework with monthly review structure
- Hashtag, keyword and competitor research
- Briefing document for your team or freelancer
How It Works
- Kickoff call. 60-minute scoping covering brand, audience and current state.
- Strategy production. Avvale strategists build the social plan over 5-7 business days.
- Walkthrough and handoff. 60-minute session to walk through the strategy with you or your team.
Who This Is For
- Founders with someone executing social but lacking strategy
- Marketing managers building the team's social roadmap
- In-house teams preparing a quarterly or annual plan
- Anyone briefing a freelancer or agency
Timeline & Delivery
- Format: Word + PDF strategic document
- Delivery: 5-7 business days
- Length: 20-30 pages
- Includes: 60-minute walkthrough call
Frequently Asked Questions
Should I get this or the Social Starter Kit?
Strategist = strategy only, you execute. Starter Kit = strategy + execution. If you have someone to execute, save money with Strategist.
Does this include content production?
No - it is strategy only. Execution is by you, your team or a freelancer.
Will the strategy work for B2B?
Yes - including LinkedIn-led B2B social strategy. We tailor channel selection to your business model.
How long is the strategy good for?
12 weeks as written. Quarterly refreshes are recommended at a discounted rate for existing clients.
Who delivers the strategy?
An Avvale senior strategist with social media experience in your category.
Built by Avvale Consulting
Avvale Consulting has helped 300+ founders across 30+ countries raise capital, win grants and grow their businesses since 2015. Every engagement is delivered by consultants with operating experience in your category - not generalist freelancers.
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- Social Starter Kit - Social Media Management
- Social Powerhouse Package - Social Media Management
- Strategy-Only Marketing Plan
- Social Media Finetuning Ebook
Get a social strategy worth executing. Click Add to Cart.